Since Facebook acquired WhatsApp in 2014, the messaging app has seen enormous growth. Over 60 billion messages are sent globally every day. WhatsApp is starting to become a tool that businesses can use to reach new and existing customers and grow their brand. Read More
LinkedIn can be one of the most effective tools in your networking arsenal if you know how to use it. Many professionals don’t have time to catch up with every change on LinkedIn, so here’s a list of what you absolutely need to know to get the most out of your LinkedIn experience: Read More
Okay, so you might be wondering why I would give out FREE information about how to market your business yourself. Well, everyone has to start somewhere and for those of us who are brave enough to live the dream out-of-pocket for a while, they need a little break on the financial front. You see, once a business ramps up some awareness and begins to generate a decent amount of revenue they don’t have time to market themselves and will rely on us. Read More
A while back, we discussed the burgeoning new way to connect with a whole new set of people to market to — Snapchat users. The idea of using Snapchat to advertise was more a piece of marketing to get followers and develop a continual interest in your business. At the time Snapchat was first available, about five or so years ago, it seemed to only appeal to Gen Y and Z (I use Gen Y because the term Millenial gives this group a bad rep now). Now, we see everyone on there, grandparents snapping to their grandkids, parents snapping their friends and family, etc. Read More
It isn’t always you or your team’s fault when your brand gets bad exposure. No sighs of relief should be breathed yet, though. Facebook (as usual) is to blame. Well, actually it is most display networks, but we are focused on Facebook here. The past year or two, brands started to notice Google was allowing any old brand’s ads to run alongside extremist videos as well as on radical news sites. Read More
Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, or roughly $15 billion annually. Contrary to popular belief, people still prefer to shop in stores instead of online, over 90 percent of consumer retail happens in the store. That’s trillions of dollars spent in the real world versus $294 billion online. That’s why the development of cost-per-(store)-visit ad models (CPV) are possibly very significant. Read More
It’s been a rough year, there’s no denying it. It’s been a great year in respects to the progression of online marketing though. With 2017 only two days away, naturally, it is time to start thinking about all of the potential that the year ahead holds. As marketers, we should be aware of how we can be at the top of the industry by using all tools available. By reviewing all the lessons we’ve learned in 2016 and developments that just aren’t quite there we can get a pretty good look at what this, and the years ahead, will bestow. Read More
With the Internet serving as a helpful tool for researching merchandise, customers don’t rely on salespeople for knowledge as much as they used to in the past. They walk into a store with an idea in mind and walk out without interacting with the store’s employees for more than a couple of minutes.
Turn The Page employees often get skeptical looks from family and friends when we tell them we work in online marketing.
For many people, it’s unclear what exactly this entails.[bctt tweet=”Wondering what an online marketer does? Find out, GIF-style!” username=””]
To provide a little context, we present an Illustrated Day in the Life of a Page Turner.
Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.
Just when you think you know Google, the search engine giant decides to change up how it displays results.
We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.[bctt tweet=”See how Google’s #SERP changes impact your #SEO & #onlinemarketing efforts!”]
Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.