A while back, we discussed the burgeoning new way to connect with a whole new set of people to market to — Snapchat users. The idea of using Snapchat to advertise was more a piece of marketing to get followers and develop a continual interest in your business. At the time Snapchat was first available, about five or so years ago, it seemed to only appeal to Gen Y and Z (I use Gen Y because the term Millenial gives this group a bad rep now). Now, we see everyone on there, grandparents snapping to their grandkids, parents snapping their friends and family, etc. Read More
It isn’t always you or your team’s fault when your brand gets bad exposure. No sighs of relief should be breathed yet, though. Facebook (as usual) is to blame. Well, actually it is most display networks, but we are focused on Facebook here. The past year or two, brands started to notice Google was allowing any old brand’s ads to run alongside extremist videos as well as on radical news sites. Read More
Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, or roughly $15 billion annually. Contrary to popular belief, people still prefer to shop in stores instead of online, over 90 percent of consumer retail happens in the store. That’s trillions of dollars spent in the real world versus $294 billion online. That’s why the development of cost-per-(store)-visit ad models (CPV) are possibly very significant. Read More
It’s been a rough year, there’s no denying it. It’s been a great year in respects to the progression of online marketing though. With 2017 only two days away, naturally, it is time to start thinking about all of the potential that the year ahead holds. As marketers, we should be aware of how we can be at the top of the industry by using all tools available. By reviewing all the lessons we’ve learned in 2016 and developments that just aren’t quite there we can get a pretty good look at what this, and the years ahead, will bestow. Read More
With the Internet serving as a helpful tool for researching merchandise, customers don’t rely on salespeople for knowledge as much as they used to in the past. They walk into a store with an idea in mind and walk out without interacting with the store’s employees for more than a couple of minutes.
Turn The Page employees often get skeptical looks from family and friends when we tell them we work in online marketing.
For many people, it’s unclear what exactly this entails.Wondering what an online marketer does? Find out, GIF-style! Click To Tweet
To provide a little context, we present an Illustrated Day in the Life of a Page Turner.
Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.
Just when you think you know Google, the search engine giant decides to change up how it displays results.
We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.See how Google's #SERP changes impact your #SEO & #onlinemarketing efforts! Click To Tweet
Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.
Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?
Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.
Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?In-house or external blog? Weigh the pros & cons before deciding where to place your content! Click To Tweet
There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).
SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.
In today’s business world, the popularity of big box stores and online shopping have changed the way that many businesses are able to interact with customers. Unlike in the days of mom and pop stores, many business owners today never meet most of their customers in person. Customer service takes on a whole new meaning many of our transactions are now done over the Internet. The third Thursday of each quarter is now officially Get to Know Your Customers Day, which can be a great opportunity for businesses to take the extra time and effort to reach out to customers.