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Cost-Per-Visit

The Rise of the Cost-Per-(Store)-Visit Ad Model

By | Cost-Per-Visit, Ecommerce, Mobile Ads, Online Marketing | No Comments

Retail makes up the largest category of internet ad spending, representing about 21 percent of total revenues, or roughly $15 billion annually. Contrary to popular belief, people still prefer to shop in stores instead of online, over 90 percent of consumer retail happens in the store. That’s trillions of dollars spent in the real world versus $294 billion online. That’s why the development of cost-per-(store)-visit ad models (CPV) are possibly very significant. Read More