Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?
Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.
Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?In-house or external blog? Weigh the pros & cons before deciding where to place your content! Click To Tweet
There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).
Very soon Facebook will be launching the new Page Insights, specifically designed for Page Owners who use Facebook as a marketing tool to measure the size and engagement of their audience. With the new Insights information easily accessible, Page Owners will be able to see how their posts, blogs, questions, ‘likes’ and fans affect the total marketing performance of their businesses and services page.
What You Need to Know About Insights
The Insights information will be collected and provided in four metrics:
- Total Likes – The number of people who like your Page
- Friends of Fans – The number of people who are friends with your fans, including your current fans
- People Talking About This – The number of people who have created a story about your Page in the last seven days
- Weekly Total Reach – The number of people who have seen any content associated with your Page in the last seven days
The data will be available in the dashboard of the page or can be exported to the file formats .xls and .csv and can be selected within the date range you choose. The two metrics, Total Likes and People Talking About This will be visible to anyone visiting any Page so it is key to keep up with regular posting and engaging with Fans, because everyone will see!
As important as it is to stay interacted with Fans and to be consistent about posting blogs, pictures, questions, etc, it is just as important to know what the Fans are most interested in that you share with them. With the new Page Insights, there is a section designated to your posts and the feedback from Fans. Here the post and date of the post will be listed along with:
- Reach – the number of people who have seen your post
- Engaged Users – the number of people who have clicked anywhere on your post
- Talking About This – the number of people who have created a story – linking, commenting, sharing, answering a question, responding to an event – from your Post
- Virality – the number of people who have created a story from your Page post as a percentage of the people who have seen it
The information from this section, also available in graphs, will help narrow in on what is most interesting to the Fan and what they engage in the most whether it be posts about topics of the industry, pictures of products, questions asked of an opinion, etc. There is no end to what you can provide your Fans and from this Page Insights data, you will now know what is the most effective at catching their attention, specifically to your Page.
Know Your Audience
Page Insights will also have tabs: ‘Fans’, ‘Reach’, and ‘Talking About This’ that will allow Page Owners to learn more about who is interested in their page by not only their preferences in your activity but to where your Fans are located. The tabs will allow insight into who your fans are as to demographics and location. The fans are broken down into six age categories, gender as well as countries, cities, and languages and further categorized into the tabs:
- Fans Tab – who your fans are and how you acquired them. Page ‘likes’ are broken into the categories New Likes, Unlikes, and Like Sources: on your page itself, the news feed, ticker story, ads or sponsored stories, Facebook recommendations, mobile devices, other pages that like your page, timeline edit, page browser, like box or like button, new user wizard, admin registration, and admin invite.
- Reach Tab – who you are reaching and how you did so whether the organic, paid or viral channels. A frequency graph available shows number of people who saw your Page in last seven days and how many times during the day. A ‘Visits to Your Page’ graph breaks visits into two categories: total number of page views and unique visitors.
- Talking About This Tab – helps the Page Owner understand who is talking about their Page and what types of stories are being told to friends. The graphs ‘Talking About This’ and ‘Viral Reach’ show the number of unique people who have created or published a story by a friend about your Page for last seven days, within a selected date range.
Using This Information Wisely
There is going to be a whole lot of data available to Page Owners who use Facebook as a vital part of their online marketing campaign. Using this information wisely, as well as often, is not only going to boost their presence on the popular social media site but ensure that when Fans are seeing their Page, they are seeing the content that matters the most to what they care about.
When launching your small business startup, you likely know you need a strong web presence, but you’re lost on where to start. Have no fear, Turn The Page Online Marketing is here! We’ve prioritized the steps you need to take while establishing your business startup’s presence in the online marketing world.
Around 10 years ago, I was in a girls locker room when I heard about 9/11. It was my senior year of high school. I had just finished weights class. I proceeded to my business class where our teacher let us watch TV and see the news unfold.
Flash forward 10 years later.
Social Media Sites are Sharing The News
Want to know about how I learned there was an earthquake in Haiti? Facebook.
How did I know the US killed Bin Ladin? Twitter. (Thanks @cnnbrk)
How did I spread the news that our daughter was officially adopted? My personal blog.
Yep, it’s a new ballgame these days.
The New Age of Citizen Journalists
We live in a new age where news isn’t distributed only through the radio and TV anymore. Social media sites like Facebook and Twitter are becoming more and more useful for sharing info besides photos of your grandma’s 80th birthday party. Social media sites are very popular for breaking news … and for responsive comments and commentaries. The journalism industry has even adopted the term “citizen journalism” as a way to try and rally around this quickly growing area of news coverage. And by the looks of the use of Twitter during Bin Ladin’s death (Set an all-time high) or even the US Girls Soccer team games (the US soccer fans stormed Twitter), this isn’t slowing down anytime soon.
Use Social Media to your Small Businesses’ Advantage
So what does this mean for you and your business? Basically, get in the game and build your social media presence. If you have a business page on Facebook, use it. People are turning to Facebook for news, so offer industry-related news in some of your posts. Build a smart social media campaign, call us if you need help. Build your Twitter followers and position yourself as a credible resource in your field. With consistency and patience, you’lll see your followers go up. Your interactions will increase. And ultimately, your leads will multiply.
Some people think Facebook and Twitter are still optional. And that may be the case in your personal life. But when it comes to your business and marketing, they’re a must. Get logged on today and start posting and tweeting. Who knows, maybe you’ll be the one to share that next piece of breaking news via social media.
When the idea came across for writing a blog about how different age groups use social media, I immediately began tallying up the differences. And I came up with, well, not much.My grandma is on Facebook and uploads pictures of her dogs frolicking on the beach when the snow is flying sideways back in the Midwest each winter. My 10 yr-old brother emails to tell me I owe him a batch of strawberry cupcakes for passing his science test. My father-in-law watches more farming videos on YouTube than you can shake a stick at. And my husband, who once asked why the rainforest was sending me so many packages, now tells me that Amazon.com is having a sale on diapers and I need to get some more.
Could it be? Does this mean that social media is breaking the generation gap and grouping us all as “Boomers X Next Text”?! No. Negative. No way! There will always be young whippersnappers who think they know more than we do and I will always wonder if maybe it’s time I ask my loved one to hang up his ‘Back in my day…’ stories before the kids starting calling him ‘fogey’.
What social media is doing is building better communication and delivering information to the generations alike, yet allowing us too each keep our own individuality. Better than ever, today we can search for and share all things pertinent to our lifestyles and do it with a flick of the finger and by the touch of our hand, without ever picking up the Yellow Pages.
And it’s everywhere and for everyone! Sure there are some places across the country you can still walk into and no one owns a smartphone, but those coffee shops and liars’ tables are hard to come by these days. As time continues on, it’s too convenient not to Skype with grandchildren from the vacation park where ‘all the old folks are doing it’, use your Tweets about the weather trends in your area to share with others across the country or world, or share those photos from the newest restaurant that opened last weekend…but, remember!
The generations are still out there and can see what you’re up to so don’t share anything you don’t want your mom to see! #beentheredonethat. Does your business use online marketing for all the generations?