It isn’t always you or your team’s fault when your brand gets bad exposure. No sighs of relief should be breathed yet, though. Facebook (as usual) is to blame. Well, actually it is most display networks, but we are focused on Facebook here. The past year or two, brands started to notice Google was allowing any old brand’s ads to run alongside extremist videos as well as on radical news sites. Read More
Facebook is Exploding with Ads
In response to the ad overcrowding issue in news feeds, Facebook is spreading the love to almost every corner of their offerings. Read More
Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?
Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.
Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?In-house or external blog? Weigh the pros & cons before deciding where to place your content! Click To Tweet
There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).
Very soon Facebook will be launching the new Page Insights, specifically designed for Page Owners who use Facebook as a marketing tool to measure the size and engagement of their audience. With the new Insights information easily accessible, Page Owners will be able to see how their posts, blogs, questions, ‘likes’ and fans affect the total marketing performance of their businesses and services page.
What You Need to Know About Insights
The Insights information will be collected and provided in four metrics:
- Total Likes – The number of people who like your Page
- Friends of Fans – The number of people who are friends with your fans, including your current fans
- People Talking About This – The number of people who have created a story about your Page in the last seven days
- Weekly Total Reach – The number of people who have seen any content associated with your Page in the last seven days
The data will be available in the dashboard of the page or can be exported to the file formats .xls and .csv and can be selected within the date range you choose. The two metrics, Total Likes and People Talking About This will be visible to anyone visiting any Page so it is key to keep up with regular posting and engaging with Fans, because everyone will see!
As important as it is to stay interacted with Fans and to be consistent about posting blogs, pictures, questions, etc, it is just as important to know what the Fans are most interested in that you share with them. With the new Page Insights, there is a section designated to your posts and the feedback from Fans. Here the post and date of the post will be listed along with:
- Reach – the number of people who have seen your post
- Engaged Users – the number of people who have clicked anywhere on your post
- Talking About This – the number of people who have created a story – linking, commenting, sharing, answering a question, responding to an event – from your Post
- Virality – the number of people who have created a story from your Page post as a percentage of the people who have seen it
The information from this section, also available in graphs, will help narrow in on what is most interesting to the Fan and what they engage in the most whether it be posts about topics of the industry, pictures of products, questions asked of an opinion, etc. There is no end to what you can provide your Fans and from this Page Insights data, you will now know what is the most effective at catching their attention, specifically to your Page.
Know Your Audience
Page Insights will also have tabs: ‘Fans’, ‘Reach’, and ‘Talking About This’ that will allow Page Owners to learn more about who is interested in their page by not only their preferences in your activity but to where your Fans are located. The tabs will allow insight into who your fans are as to demographics and location. The fans are broken down into six age categories, gender as well as countries, cities, and languages and further categorized into the tabs:
- Fans Tab – who your fans are and how you acquired them. Page ‘likes’ are broken into the categories New Likes, Unlikes, and Like Sources: on your page itself, the news feed, ticker story, ads or sponsored stories, Facebook recommendations, mobile devices, other pages that like your page, timeline edit, page browser, like box or like button, new user wizard, admin registration, and admin invite.
- Reach Tab – who you are reaching and how you did so whether the organic, paid or viral channels. A frequency graph available shows number of people who saw your Page in last seven days and how many times during the day. A ‘Visits to Your Page’ graph breaks visits into two categories: total number of page views and unique visitors.
- Talking About This Tab – helps the Page Owner understand who is talking about their Page and what types of stories are being told to friends. The graphs ‘Talking About This’ and ‘Viral Reach’ show the number of unique people who have created or published a story by a friend about your Page for last seven days, within a selected date range.
Using This Information Wisely
There is going to be a whole lot of data available to Page Owners who use Facebook as a vital part of their online marketing campaign. Using this information wisely, as well as often, is not only going to boost their presence on the popular social media site but ensure that when Fans are seeing their Page, they are seeing the content that matters the most to what they care about.
Last week, Pepsi launched a very interesting approach to expanding their social media campaign. Instead of cash, their new vending machine accepts Likes.
Pepsi teamed up with TBWA Belgium to create this interactive new vending machine which made its first debut at a Beyonce concert.
Launched in Antwerp, Belgium, the Pepsi Like Machine dispenses a drink in exchange for a Facebook “Like”.
Location based services work to make sure your smart phone is within a close vicinity to the machine. But the machine certainly doesn’t exclude those without smartphones. An interactive 42” touch screen also allows Facebook users to login right on the vending machine.
The screen will then prompt users to login to Facebook and “Like” Pepsi. Once they’ve liked it, they get to choose their favorite Pepsi and it’s dispensed below. A timer is also set up to ensure that users are properly logged out of their account shortly after they’ve liked the page.
Other than creating a buzz, Pepsi has certainly done more than create a new form of currency. Pepsi is gathering some priceless information by knowing just who has tried their product and liked their page.
So what will Coca-Cola do? It seems as though these two have always gone neck and neck in competing for the best advertisements.
Coca-Cola recently launched vending machines in Pakistan and India allowing citizens to send beverages to each other. This is not only unique, but interesting based off of the tensions between these countries. Coca-Cola also recently introduced the “world’s thinnest vending machine” in France featuring Diet Coke. It’s slender build of less than a foot in width makes it different, but still leaves out a social media influence.
It seems like Pepsi has mastered the objective of tying social media into a vending machine. Even better, they have also discovered a great way to gather intel on their customers by providing samples in exchange for some love on Facebook.
Belgium loved it. So will we start to see these in the U.S.? And will we start to see something similar from other companies?
When launching your small business startup, you likely know you need a strong web presence, but you’re lost on where to start. Have no fear, Turn The Page Online Marketing is here! We’ve prioritized the steps you need to take while establishing your business startup’s presence in the online marketing world.