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Email Marketing

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3 Biggest Mistakes in Email Marketing

By | Email, Email Marketing | No Comments

Email marketing is one of the most effective methods to reach your audience. It’s highly targeted and produces a return on investment of 4,300 percent according to the Direct Marketing Association. An effective email campaign can attract new business and generate leads. It seems like the perfect online marketing tool, right? It’s great, but without a solid strategy and knowledge of what not to do, your email campaign could be a huge waste of time and a detriment to your business.

Email Marketing Biggest Blunders

1. Emailing Without Permission

If you want to kill your email marketing efforts before they have a change to get started, send emails to people without getting permission to send them. Not only will they immediately click the “unsubscribe” button, you could also get into serious legal trouble because most countries in the world have spam laws. Use an email service provider like MailChimp which has a “double opt-in” system that will prevent you from emailing people who have not given you express permission to do so.

2. Ineffectively Segmenting Your Email List

Once you’ve added people to your email list, you may think it makes sense to broadcast emails to the entire thing. However, if you do that, you’ll lose subscribers and see less engagement and fewer sales than if you properly separate email addresses. Segment your list by interests, location, and buying behaviors to reach the right people at the right time.

3. Not Providing Proper Opportunities to Subscribe on Your Website

Just like you, your website visitors have busy lives. They’re in a hurry, and if they don’t see ample and obvious opportunities to subscribe, they’ll miss them. Is your email subscription form tucked away in a sidebar or or is it on top of your page in the header area? Make your forms easy to find for your visitors and they’ll subscribe.

Let Turn The Page Help

Don’t make email marketing mistakes. Call us at (816) 527-8371 or (844) 889-5001 to learn how we can help you grow your business.

 

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Black Friday Marketing Highlights

By | Black Friday, Branding, Email Marketing, Graphic Design, Social Media | No Comments

Black Friday is unquestionably one of the biggest shopping days in the entire year. Although ostensibly Black Friday is supposed to consist of one day of major sales and savings just after Thanksgiving, over the years it has evolved into the week-long (or more) sales extravaganza as we know it today. Beyond just Black Friday, there are the days leading up to and following the official day. Black Friday is followed by Small Business Saturday and Cyber Monday, two other big sales events that ride on the coattails of their more famous older brother. With so many businesses and companies taking part in these sales events, the competition to stand out is tougher than ever. Let’s take a look at some of the ways several major companies are making themselves stand out this year through the use of bold design, smart branding, and social media.

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It’s Time for Online Marketing Spring Cleaning

By | Blog, Business Listing, Email Marketing, Online Marketing, Online Marketing Strategy, Paid Search, Search Engine Optimization, SEO, Social Media, social media for business, Website Design | No Comments

It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.

Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.

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Growth After a Groupon Deal: Effective Customer Retention Strategies

By | Email Marketing, Groupon | No Comments

Launched in 2008, deal-of-the-day site Groupon gives small businesses the chance to attract new customers by offering discounts on selected products or services. The model has given some unknown brands a bigger platform for sales, but others have criticized Groupon for absorbing too much of business’ profits and only attracting bargain-seekers, thus failing to build brand loyalty.

Depending on your brand, offering a Groupon deal might be a good idea for your business. Of course, it is not enough to just offer your Groupon customers a one-time deal and then expect that they’ll keep flocking back for more. If you are serious about using Groupon to attract and keep new customers, then you will need to implement some effective customer retention strategies that fit with your overall marketing campaign.

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Should Small & Midsize Business Be Spending More on Email?

By | Email, Email Marketing | No Comments

Whether your business is strictly online or is a brick-and-mortar, email marketing is still a great way to promote your business. Is this being forgotten about? Let’s see… it’s simple, it’s quick.. it will help to stay in touch with customers.. why aren’t we all doing this more?

Here are the reasons we believe your business should be using email:

  1. 1. Keep your customers informed. Having a consistent email sent out either weekly or monthly will keep your customers in the loop. Sending special offers or business updates will influence your customers to keep coming back. A great example of this is an email service reminder (ie. It’s time to schedule your next oil change!).

  2. 2. It’s cost effective. Rather than sending out expensive mail, you can save on postage and printing collateral. Email marketing is one of the cheapest ways to stay in contact with your customers.

  3. 3. It’s trackable! Marketing no longer has to be done blindly. With email, you can track those who open, click, call, and even buy. This helps you know what works and what doesn’t.

  4. 4. Traffic to your website. With a well-planned strategy, an email marketing campaign can draw a lot of quality traffic. With several embedded links to your site, a customer skips any potential distraction from your competitors during a search. Also, in comparison to business cards or direct mail pieces with your URL listed, email marketing is easier for individuals to visit your site since they just need to click a link.

  5. 5. It’s easy & fast. Email marketing campaigns are somewhat painless. With the correct guidance and advice, email marketing can prove to be very time effective as well. Once content, links, and tracking have been put into place, an email can be in a customer’s inbox in no time.

  6. 6. You can make it voluntary. If your first thought about email marketing goes to those annoying emails that you receive but immediately delete, you can avoid following suit. Send to customers who have used your products and services and who are already interested in what you have to offer. With a successful campaign, you can even begin to encourage people to subscribe to newsletters and special offers.

  7. 7. It can build rapport. By staying in contact with your customers, emails turn into relationship marketing. Your customers will begin to feel connected to your business and not want to go anywhere else.

We strongly believe in all of these advantages to running an email campaign to market your business. If you’d like your business to have high open, click-throughs, and conversion rates, you’ll want to be sure that you stick to sending only relevant, timely, and engaging emails.


My advice: Don’t do this alone. A great marketing solution is a team effort and you’ll want to work with experts. For more information, contact Turn the Page Online Marketing to learn how this can help your business grow.