Drawing in new business is an essential focus of every business but when you are just beginning to strategize on an online marketing initiative, it’s daunting to know where to begin. Focusing on your existing customers is a great place to start. Yeah, it might sound a little silly to sell to recurring customers but aren’t they the consumers you know best? Read More
Facebook Ads Manager is an infuriating experience. The interface alone is enough to drive a patient person to insanity. There is no real information in any of their guides nor in any of their information bubbles. For the most part, you have to figure it out on your own. That being said, this doesn’t mean common sense will help you any. Below are a few things that we have struggled through and (kind of) figured out. Read More
To some, taking on Facebook advertising sounds pretty complicated – and expensive. However, recent data shows that the average cost per click (CPC) is between .32 and .40 cents. You can advertise with Facebook for as low as $5 a day. Of course, the higher your budget, the better, but let’s break down some of the statistics and reasons why this should be your go-to place for advertising today. Read More
With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.
We’re going to guide your through choosing the right social media channels for your business. Read More
Facebook for business has taken the online marketing world by storm. Businesses are learning to take advantage of the audience of 1.65 billion monthly active users that are currently on Facebook. However, using Facebook for business effectively involves more than simply creating a business profile. There are certain things that your business should (and shouldn’t) do in order to ensure that your Facebook page is working to positively promote your business.