Category

Facebook for Business

Facebook online in the ads section

Facebook Ads Tips to Keep You From Exploding

By | Facebook, Facebook for Business | No Comments

We might have mentioned it before, but Facebook Ads Manager is super frustrating. Even Facebook representatives and experts don’t dare go into Ads Manager–it’s only for the brave. Notorious for constantly updating things without telling anyone how to use the new updates, Facebook Ads Manager gives many marketers a sense of dread. Good news, there are new and workable solutions! Read More

How to Stay Afloat After the Facebook Algorithm Update

How to Stay Afloat After the Facebook Algorithm Update

By | Facebook, Facebook for Business, Facebook Marketing | No Comments

Every time we log onto Facebook, there is another update and it’s to be expected now. However, sometimes they go overboard and screw things up; whether it be changing navigation, interface, or adding emoji reactions (why?????). This time they are trying to help get rid of fake news, but instead of creating an algorithm to filter it out by keywords, location, content, etc. they’ve decided to push businesses to the background and prioritize friend and family content.  Read More

miniature shopping cart with wrapped gift with text online retailers need facebook pixel for the holiday season

Online Retailers Need Facebook Pixel For the Holiday Season

By | Facebook for Business, Facebook Marketing, Holiday Marketing Strategy, Holidays | No Comments

Both brick and mortar and online retailers are beginning their gear up for the holidays. You probably imagine a cartoon toy store manager nervously pulling at his collar with a group of adults shoving and holding money in the air. Not quite. Though, surely that frenzy still exists out in the retailer ethos — Tickle Me Elmo, last year’s Hatchimals, and Turbo Man from the seminal classic Jingle All the Way being obvious examples — a large percentage of consumers order products online. You can get your holiday shopping done in a few hours, while your other half bakes cookies and brings you hot chocolate cough *wine* cough.

So, where is this blog going? Where everything else goes… Facebook. Read More

people collaborating at a laptop with text start off your marketing strategy by targeting your current audience

Start Off Your Marketing Strategy By Targeting Your Current Audience

By | Content Marketing, Facebook for Business, Marketing Strategy | No Comments

Drawing in new business is an essential focus of every business but when you are just beginning to strategize on an online marketing initiative, it’s daunting to know where to begin. Focusing on your existing customers is a great place to start. Yeah, it might sound a little silly to sell to recurring customers but aren’t they the consumers you know best? Read More

person typing with text five facebook ads tips: what we've

5 Facebook Ads Tips: What We’ve Learnt So Far

By | Facebook for Business | No Comments

Facebook Ads Manager is an infuriating experience. The interface alone is enough to drive a patient person to insanity. There is no real information in any of their guides nor in any of their information bubbles. For the most part, you have to figure it out on your own. That being said, this doesn’t mean common sense will help you any. Below are a few things that we have struggled through and (kind of) figured out. Read More

Smartphone on computer keyboard with text five reasons why you should advertise on facebook.

5 Reasons Why You Should Advertise on Facebook

By | Facebook for Business, Facebook Marketing | No Comments

To some, taking on Facebook advertising sounds pretty complicated – and expensive. However, recent data shows that the average cost per click (CPC) is between .32 and .40 cents. You can advertise with Facebook for as low as $5 a day. Of course, the higher your budget, the better, but let’s break down some of the statistics and reasons why this should be your go-to place for advertising today. Read More

graphic representation of which social media channels are best for business

Which Social Media Channels are Best for Your Business? Free Shareable Infographic

By | Facebook for Business, Infographics, instagram, Marketing Strategy, Social Media, social media for business | No Comments

With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.

We’re going to guide your through choosing the right social media channels for your business. Read More

Phone and technology showing facebook icon and social media.

The Do’s and Don’ts of Facebook for Business

By | Do's and Don'ts, Facebook for Business | No Comments

Facebook for business has taken the online marketing world by storm. Businesses are learning to take advantage of the audience of 1.65 billion monthly active users that are currently on Facebook. However, using Facebook for business effectively involves more than simply creating a business profile. There are certain things that your business should (and shouldn’t) do in order to ensure that your Facebook page is working to positively promote your business.

Read More