To some, taking on Facebook advertising sounds pretty complicated – and expensive. However, recent data shows that the average cost per click (CPC) is between .32 and .40 cents. You can advertise with Facebook for as low as $5 a day. Of course, the higher your budget, the better, but let’s break down some of the statistics and reasons why this should be your go-to place for advertising today. Read More
With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.
We’re going to guide your through choosing the right social media channels for your business. Read More
Facebook for business has taken the online marketing world by storm. Businesses are learning to take advantage of the audience of 1.65 billion monthly active users that are currently on Facebook. However, using Facebook for business effectively involves more than simply creating a business profile. There are certain things that your business should (and shouldn’t) do in order to ensure that your Facebook page is working to positively promote your business.