Marketing to consumers is challenging but sales are quick and audiences are wide. B2B companies, on the other hand, deal with longer sales cycles, smaller audience markets, and higher ticket prices. There is also lead generation to wait on and then follow up on. Not as easy as ringing up an artisanal kalamata olive loaf at an upstart bakery, now is it? Read More
Living in the past as an individual? Not so great.
Living in the past as a brand? It seems to be working.
Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller House, Jumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.
Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?
Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?
Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.
Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?[bctt tweet=”In-house or external blog? Weigh the pros & cons before deciding where to place your content!”]
There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).
Content marketing is all about sharing relevant and useful information that helps to promote a brand or business and acquire customers. Successful content marketing means building a loyal following that trusts your brand for quality content and provides you with repeat business. The key to achieving a successful content marketing strategy is to consistently put out truly high-quality content that is focused on what your audience wants to see. What’s the best way to do this? Create and stick to an editorial calendar. Here’s why:
Mastering the “You Had Me at Hello”
What if I told you that your blog has 10 seconds to succeed or fail? I know, it’s harsh. Research has shown that web browsers often spend only about 10-20 seconds on a particular page before clicking on to the next (Nielsen Norman Group). That means the pressure is on to grab each reader’s attention in the first 10-20 seconds of skimming your blog. After you’ve gotten a reader to stay on the page for at least 20 seconds, the chances of them staying on the page long enough to read the whole blog post go up exponentially.
A good copywriter is always searching for new ideas, unique angles, and tools and tricks to refine his or her writing prowess. Copywriters often juggle many different assignments over a variety of topics at once. Sometimes these topics fill us with inspiration and the words come pouring out. Other times, not so much. We all hit mental roadblocks in our writing or are required to write about topics that are, to be frank, downright dull. In these cases, the Internet can be your best friend if you know where to look for inspiration. These five websites are like a shot of caffeine to a writer’s brain to help get those words flowing once again.
Did you miss our Periscope of our presentation, “The Value of Content?” Or maybe you just loved it so much, you want to watch it again. Brittany, Director of the Digital Content Creation Department, and Kelsey, Lead Website Content Specialist, discussed the difficulties of measuring the effectiveness of content.
Reach Out to Our Experts
Learn more about what the term “content” entails and why you need to be paying attention to creating and maintaining it across media.
Check out the Prezi below and reach out to our team with any questions! Contact us online or call (816) 527-8371 or (844) 889-5001 today.
We want to make it very clear: we’re saying this because we care. We simply can’t hold it in any longer.
Your grammar and spelling are a problem.
We’ve told you before that spelling errors could be the culprit when it comes to lost business, but we didn’t tell you what exactly you may be doing wrong. We realize that, and we’re here to correct it (and you).
Spruce Up Your Spelling
Everyone struggles with spelling and grammar every now and then. It’s okay. So today, we’ve outlined some of the most common (and egregious) grammar and spelling mistakes that you may be making in your everyday life (everyday = adjective; every day = determiner + noun). From confusion over breaks in grammar rules (‘I’ before ‘e’ except after ‘c,’ anyone?) to just plain incorrect spellings (Are you misspelling “misspell?”), everybody makes mistakes, but you don’t have to. It’s probably hurting you. Like, you should really get that under control, man.
Be a spelling and grammar superhero, samurai or Jedi master; study this handy infographic:
You’ve Got This
Easy-peasy, right? These are just a few simple grammar rules and spelling corrections that, when implemented, could potentially have the power to make your business better. You’ll look like more of an authority and, as a special bonus, will gain the respect of grammarians everywhere.
We don’t want you to think we’re knocking you. We know that not everyone cares as much about words as we do here in the Digital Content Creation Department at TTP, and if everyone did, we’d be out of a job. We just want you to take every step you can to gain the trust and business that you deserve, so that little things like spelling and grammar errors don’t distract your audience from all of the great products and services you provide.
Need Help with Content?
If you don’t have the time or the words to say something the way you want it, give Turn The Page a call. Our content and social media department will help you spread your message effectively and grammatically correctly. Call us today at (816) 527-8371 or (844) 889-5001!
Obviously, the digital content team at Turn The Page is a little partial to blogging. It’s more than our bread and butter: it’s our passion.
Fortunately, it’s not just us who think that blogging is of the utmost importance. Consumers are the ones really hailing content as king.
Check out our infographic below to learn why your small business (or franchise!) should be blogging…and below that, see what we’re doing to help your business blogging efforts!
1. 5x traffic increase when a small business blogs 15+ times per month: Hubspot
2. Average of 1200 monthly leads from 15 monthly business blogs: Hupspot 2014 State of Inbound Marketing
3. Businesses of 1-10 employees see the biggest gains: Hubspot
4. Businesses that prioritize blogging are 13x more likely to have positive ROI: Venture Beat
5. Blogs are third most influential online resource: Technorati
So, what’s stopping small businesses from blogging?
Creating good, shareable content takes time: to generate topic ideas, to research, to draft, to revise, to publish, to promote.
And time is one of the resources that a small business owner usually doesn’t have to spare.
That’s why Turn The Page has recently revamped our blog packages to make them more scalable for small business clients. Whether you want to go all out and reap the most rewards by posting blogs 15+ times a month or you want to start small and just publish 1-2 posts a month (which will still net you 70% more leads than B2B businesses that don’t blog at all), we have the package to meet your content needs.
Get your business blogging today — call and speak to an online marketing strategist at (816) 527-8371.
You’ve done it.
You’ve crafted your unique take on a topic and stitched sentences together. Really good sentences. Sentences you’d like to print out and hang on your refrigerator.
You’ve revised and rewritten — you’ve weeded out the typos and the weak words and your post is awesome.
Bad news, though. It’s not over.
Crafting great content is half the battle. The other half is making sure people find it, read it, and respond to the message that is delivered.
That’s where Search Engine Optimization — SEO — comes in.
Content may be king, but coronation can only happen with a little behind-the-scenes help from its faithful steward, SEO.