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Social Media

Social media channels best for business

Which Social Media Channels are Best for Your Business? Free Shareable Infographic

By | Facebook for Business, Infographics, instagram, Marketing Strategy, Social Media, social media for business | No Comments

With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.

We’re going to guide your through choosing the right social media channels for your business. Read More

Periscope marketing

How to Use Periscope to Increase Sales

By | Periscope, Social Media | No Comments

There’s a new kid on the block in the social media scene: Periscope. The live video streaming app is currently available on iOS and Android, since being released last year. In recent months, the Periscope scene has exploded with individual and commercial users alike. Businesses and marketers in particular have found ways to use the app to promote products and services in a whole new way.

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Harnessing the Power of Nostalgia for Your Brand

By | Content Marketing, Content Writing, Copywriting, Social Media | No Comments

Living in the past as an individual? Not so great.

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Living in the past as a brand? It seems to be working.

Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller HouseJumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.

Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?

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Social Media Platforms

Underused Social Media Platforms for Business

By | instagram, Periscope, Snapchat, Social Media, social media for business | No Comments

The social media world has evolved from online journals to “Who’s in my Top 8?” to platforms only college students could use to something everyone could use.  Businesses of every shape and size and diverse industries have scrambled to get on the latest social trends. It’s paid off for some of them, like in Wendy’s beef with Burger King, or IHOP calling McDonald’s out on its notion that all-day breakfast was a new concept.

It seems like every day new platforms come into the limelight, but only some of them have proven to be beneficial for businesses. Here’s a list of social networks we think could be useful to businesses.

See what underused #socialmedia platforms will work best for your business! Click To Tweet

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Should You Take Aim at Competitors in Your Marketing Strategy?

By | Content Marketing, Marketing Strategy, Social Media | No Comments

What’s business without a little friendly competition? No matter the size of your business or what industry you’re in, you’re bound to have a few (or many!) business rivals competing for your customer base. An effective competitive marketing strategy should aim to develop your own unique brand and make your business stand out from the pack. Sometimes this can even involve throwing a little shade at the competition.

What's business without a little friendly competition? Click To Tweet

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What to Expect in SEO in 2016!

By | Google Changes, Google Maps, Google My Business, Local Business, local search, mobile phone, mobile search, Mobile Websites, Mobile-Friendly, Online Marketing, Search Engine Optimization, Search Engine Optimization Changes, SEO, Small business, smart phone, Social Media | No Comments

When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.

We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.

Check out what we think might be in the cards for online marketing in the next year.

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Is Your Online Marketing Ready for 2016?

By | Blogging, Content Marketing, Social Media | No Comments

It’s 2015, and we are officially in the future. (We even have hoverboards! Sort of.) Information moves at a lightning pace, and businesses of all sizes need to keep up or get left in their tech-savvy competitors’ wake. Online marketing plays a key component in generating new business, and you need to ask yourself, “How can I stand out?” You may be doing everything right, and if so, good for you. But for those of you whose marketing plans could use some tweaking, here’s what you need to consider for your 2016 marketing plan:Facebook Graphic 3, 4, 5 - Option 3 (1)

Traffic Analysis

Look at data from what’s already worked. Revising a strategy is much easier than developing a new one because you have a lot of information from past results. Use Google Analytics to measure your traffic for about a month before starting over.

Target Engaged

Once you’ve compiled a useful set of data, re-focus your campaign to effectively reach those people. If social media is a source for clicks, spend some time engaging with those networks. For business-to-consumer companies, using Facebook or Twitter may be your best bet, but for business-to-business companies, stick to LinkedIn.

It’s All in the Delivery

Business owners are constantly pressed for time, and it can be tempting to put your marketing on autopilot. Bear in mind that automatic posting can push people away, rather than attract them — think of every time you’ve had to speak to a customer service “robot” for your credit card company. The same principle applies to social media. Commit to posting your own material and add a personal touch. Your audience will thank you.

Evaluate Your Most Popular Blogs

Is your evergreen content still attracting visitors? Is that traffic converting? (By the way, if you aren’t blogging, you should be.) People will respond to quality content rather than frequent posts that fizzle out.

Reuse Your Content

If you’ve invested the time and effort to create great content, republish it — though it can be risky to your search rankings. Instead of re-posting something verbatim, consider repurposing it as an ebook or infographic. Like with financial investing, diversifying your content means a much higher return on investment.

Get Ready

With a well-developed marketing plan in place, your 2016 marketing efforts could generate new leads, which means your team needs to be prepared to handle an influx of new business.

Reach out to Us Today

The online marketing experts at Turn The Page are ready to help take your business to new heights in 2016. Call us at (816) 527-8371 or (844) 889-5001 to learn more today.

Cause Marketing: Doing Good to Do Well

Cause Marketing: Doing Good to Do Well

By | Cause Marketing, Social Media, Thanksgiving | No Comments

Cause marketing is hot right now. When brands take social responsibility, consumers notice. Big brands like Gucci and Toms have jumped on the cause marketing bandwagon with varying results. Gucci’s “Chime for Change” received incredible media coverage, but to the fashion giant’s chagrin, nobody heard about it. In contrast, Toms’ “One for One” initiative made an enormous impact, and people talked about it without provocation. People purchased Toms products because of the causes they support. Your brand doesn’t have to be an international household name to make an impact in your community. Turn The Page Online Marketing is passionate about giving back, and here’s how we’ve volunteered our time and resources to help make Kansas City a better place.

Volunteering at Harvesters

Turn The Page has made volunteering at Harvesters, a regional food bank serving 26 counties in Missouri and Kansas, an annual tradition. This year, the Page Turners boxed and labeled frozen turkey dogs and stacked them on pallets to be distributed to the thousands of people Harvesters serves. “Harvesters is a local food bank striving to provide a solution for the area’s hungry,” said Rob Rance, CEO of Turn The Page.  “It’s a great way for our whole company to contribute. There is a wonderful sense of camaraderie that comes from the work we do each year.”IMG_1309

We used the powers of social media to get the word out. Harvesters commented on the video we posted on Facebook. (The videos you post don’t even have to be professionally-produced — we used a cell phone and a pair of steady hands.) The video worked because it showed people working hard for a good cause and enjoying it.

The Eric Berry Foundation’s Stock the Shoppe Toy Drive

Turn The Page was an official drop-off location for the Eric Berry Foundation’s Stock the Shoppe toy drive. Eric Berry, a safety for the Kansas City Chiefs, gives back with his foundation by, “providing beneficial opportunities and a safe environment for children to participate in team sports and leadership development programs.”

The toy drive benefited Children’s Mercy Hospital, and we posted about it on various social media platforms and encouraged our fellow Page Turners to post, too. Our clients received an email detailing the toy drive and that we were an official drop-off location for it. People took note and responded.stock the shoppe email

For more information about how you can make cause marketing work for you, call the Turn The Page online marketing experts at (816) 527-8371 or (844) 889-5001 today.

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Black Friday Marketing Highlights

By | Black Friday, Branding, Email Marketing, Graphic Design, Social Media | No Comments

Black Friday is unquestionably one of the biggest shopping days in the entire year. Although ostensibly Black Friday is supposed to consist of one day of major sales and savings just after Thanksgiving, over the years it has evolved into the week-long (or more) sales extravaganza as we know it today. Beyond just Black Friday, there are the days leading up to and following the official day. Black Friday is followed by Small Business Saturday and Cyber Monday, two other big sales events that ride on the coattails of their more famous older brother. With so many businesses and companies taking part in these sales events, the competition to stand out is tougher than ever. Let’s take a look at some of the ways several major companies are making themselves stand out this year through the use of bold design, smart branding, and social media.

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