Category

Social Media

How facebook is working with brands

How is Facebook Working to Connect Brands with Influencers?

By | Content Marketing, digital age, Social Media | No Comments

It’s the newest word to describe someone who promotes places and things on social media: influencer. Facebook recognizes that these folks can be a brand’s best friend. The social media platform wants to start facilitating relationships between brands and influencers with their new Brand Collabs Manager. We’re digging into this Facebook dashboard to see what makes it tick and how it can help your brand. Read More

brand-on-table with text protecting your brand from facebook audience network

Protecting Your Brand From Facebook Audience Network

By | Branding, Facebook, Mobile Ads, Online Marketing, Social Media | No Comments

It isn’t always you or your team’s fault when your brand gets bad exposure. No sighs of relief should be breathed yet, though. Facebook (as usual) is to blame. Well, actually it is most display networks, but we are focused on Facebook here. The past year or two, brands started to notice Google was allowing any old brand’s ads to run alongside extremist videos as well as on radical news sites. Read More

person using instagram mobile at a coffee shop with text social media cheat sheet: sizing and frequency

Social Media Cheat Sheet: Size & Frequency

By | Social Media | No Comments

The amount of work that actually goes into advertising and posting on social media is astounding. It can easily suck up three hours when you are trying to resize, design, write and decide when to send everything out. You need to think about what type of business you’re in as well. Driving internet traffic to sites will follow the standard rules for posting but for business that have physical locations as well like retail, you need to consider when people will be likely to visit you. Posting closer to the weekend when people are thinking more about hitting shops and restaurants is a pretty good rule of thumb. Read More

graphic representation of which social media channels are best for business

Which Social Media Channels are Best for Your Business? Free Shareable Infographic

By | Facebook for Business, Infographics, instagram, Marketing Strategy, Social Media, social media for business | No Comments

With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.

We’re going to guide your through choosing the right social media channels for your business. Read More