Last spring, it was revealed by The Information that the sharing of original personal stories on Facebook has dropped 20 percent year-over-year since 2015. Facebook says posting is strong but this is because people would now rather share third-party videos and news articles over everything. Read More
It isn’t always you or your team’s fault when your brand gets bad exposure. No sighs of relief should be breathed yet, though. Facebook (as usual) is to blame. Well, actually it is most display networks, but we are focused on Facebook here. The past year or two, brands started to notice Google was allowing any old brand’s ads to run alongside extremist videos as well as on radical news sites. Read More
Facebook is Exploding with Ads
In response to the ad overcrowding issue in news feeds, Facebook is spreading the love to almost every corner of their offerings. Read More
Just because your Facebook ads are not getting a lot of clicks doesn’t mean they aren’t performing well. When you have a social media ad running and you aren’t seeing the type of results you want, like clicks or website conversions, think about how many channels you actually go through. Read More
The amount of work that actually goes into advertising and posting on social media is astounding. It can easily suck up three hours when you are trying to resize, design, write and decide when to send everything out. You need to think about what type of business you’re in as well. Driving internet traffic to sites will follow the standard rules for posting but for business that have physical locations as well like retail, you need to consider when people will be likely to visit you. Posting closer to the weekend when people are thinking more about hitting shops and restaurants is a pretty good rule of thumb. Read More
With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.
We’re going to guide your through choosing the right social media channels for your business. Read More
There’s a new kid on the block in the social media scene: Periscope. The live video streaming app is currently available on iOS and Android, since being released last year. In recent months, the Periscope scene has exploded with individual and commercial users alike. Businesses and marketers in particular have found ways to use the app to promote products and services in a whole new way.
Living in the past as an individual? Not so great.
Living in the past as a brand? It seems to be working.
Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller House, Jumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.
Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?
The social media world has evolved from online journals to “Who’s in my Top 8?” to platforms only college students could use to something everyone could use. Businesses of every shape and size and diverse industries have scrambled to get on the latest social trends. It’s paid off for some of them, like in Wendy’s beef with Burger King, or IHOP calling McDonald’s out on its notion that all-day breakfast was a new concept.
It seems like every day new platforms come into the limelight, but only some of them have proven to be beneficial for businesses. Here’s a list of social networks we think could be useful to businesses.[bctt tweet=”See what underused #socialmedia platforms will work best for your business!”]