The amount of work that actually goes into advertising and posting on social media is astounding. It can easily suck up three hours when you are trying to resize, design, write and decide when to send everything out. You need to think about what type of business you’re in as well. Driving internet traffic to sites will follow the standard rules for posting but for business that have physical locations as well like retail, you need to consider when people will be likely to visit you. Posting closer to the weekend when people are thinking more about hitting shops and restaurants is a pretty good rule of thumb. Read More
With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.
We’re going to guide your through choosing the right social media channels for your business. Read More
There’s a new kid on the block in the social media scene: Periscope. The live video streaming app is currently available on iOS and Android, since being released last year. In recent months, the Periscope scene has exploded with individual and commercial users alike. Businesses and marketers in particular have found ways to use the app to promote products and services in a whole new way.
Living in the past as an individual? Not so great.
Living in the past as a brand? It seems to be working.
Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller House, Jumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.
Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?
The social media world has evolved from online journals to “Who’s in my Top 8?” to platforms only college students could use to something everyone could use. Businesses of every shape and size and diverse industries have scrambled to get on the latest social trends. It’s paid off for some of them, like in Wendy’s beef with Burger King, or IHOP calling McDonald’s out on its notion that all-day breakfast was a new concept.
It seems like every day new platforms come into the limelight, but only some of them have proven to be beneficial for businesses. Here’s a list of social networks we think could be useful to businesses.See what underused #socialmedia platforms will work best for your business! Click To Tweet
What’s business without a little friendly competition? No matter the size of your business or what industry you’re in, you’re bound to have a few (or many!) business rivals competing for your customer base. An effective competitive marketing strategy should aim to develop your own unique brand and make your business stand out from the pack. Sometimes this can even involve throwing a little shade at the competition.
When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.
We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.
Check out what we think might be in the cards for online marketing in the next year.
It’s 2015, and we are officially in the future. (We even have hoverboards! Sort of.) Information moves at a lightning pace, and businesses of all sizes need to keep up or get left in their tech-savvy competitors’ wake. Online marketing plays a key component in generating new business, and you need to ask yourself, “How can I stand out?” You may be doing everything right, and if so, good for you. But for those of you whose marketing plans could use some tweaking, here’s what you need to consider for your 2016 marketing plan:
Look at data from what’s already worked. Revising a strategy is much easier than developing a new one because you have a lot of information from past results. Use Google Analytics to measure your traffic for about a month before starting over.
Once you’ve compiled a useful set of data, re-focus your campaign to effectively reach those people. If social media is a source for clicks, spend some time engaging with those networks. For business-to-consumer companies, using Facebook or Twitter may be your best bet, but for business-to-business companies, stick to LinkedIn.
It’s All in the Delivery
Business owners are constantly pressed for time, and it can be tempting to put your marketing on autopilot. Bear in mind that automatic posting can push people away, rather than attract them — think of every time you’ve had to speak to a customer service “robot” for your credit card company. The same principle applies to social media. Commit to posting your own material and add a personal touch. Your audience will thank you.
Evaluate Your Most Popular Blogs
Is your evergreen content still attracting visitors? Is that traffic converting? (By the way, if you aren’t blogging, you should be.) People will respond to quality content rather than frequent posts that fizzle out.
Reuse Your Content
If you’ve invested the time and effort to create great content, republish it — though it can be risky to your search rankings. Instead of re-posting something verbatim, consider repurposing it as an ebook or infographic. Like with financial investing, diversifying your content means a much higher return on investment.
With a well-developed marketing plan in place, your 2016 marketing efforts could generate new leads, which means your team needs to be prepared to handle an influx of new business.
Reach out to Us Today
The online marketing experts at Turn The Page are ready to help take your business to new heights in 2016. Call us at (816) 527-8371 or (844) 889-5001 to learn more today.
Cause marketing is hot right now. When brands take social responsibility, consumers notice. Big brands like Gucci and Toms have jumped on the cause marketing bandwagon with varying results. Gucci’s “Chime for Change” received incredible media coverage, but to the fashion giant’s chagrin, nobody heard about it. In contrast, Toms’ “One for One” initiative made an enormous impact, and people talked about it without provocation. People purchased Toms products because of the causes they support. Your brand doesn’t have to be an international household name to make an impact in your community. Turn The Page Online Marketing is passionate about giving back, and here’s how we’ve volunteered our time and resources to help make Kansas City a better place.
Volunteering at Harvesters
Turn The Page has made volunteering at Harvesters, a regional food bank serving 26 counties in Missouri and Kansas, an annual tradition. This year, the Page Turners boxed and labeled frozen turkey dogs and stacked them on pallets to be distributed to the thousands of people Harvesters serves. “Harvesters is a local food bank striving to provide a solution for the area’s hungry,” said Rob Rance, CEO of Turn The Page. “It’s a great way for our whole company to contribute. There is a wonderful sense of camaraderie that comes from the work we do each year.”
We used the powers of social media to get the word out. Harvesters commented on the video we posted on Facebook. (The videos you post don’t even have to be professionally-produced — we used a cell phone and a pair of steady hands.) The video worked because it showed people working hard for a good cause and enjoying it.
The Eric Berry Foundation’s Stock the Shoppe Toy Drive
Turn The Page was an official drop-off location for the Eric Berry Foundation’s Stock the Shoppe toy drive. Eric Berry, a safety for the Kansas City Chiefs, gives back with his foundation by, “providing beneficial opportunities and a safe environment for children to participate in team sports and leadership development programs.”
The toy drive benefited Children’s Mercy Hospital, and we posted about it on various social media platforms and encouraged our fellow Page Turners to post, too. Our clients received an email detailing the toy drive and that we were an official drop-off location for it. People took note and responded.