Small businesses run on primarily on word-of-mouth but it’s becoming common for conversations to start online. For many small companies, social media is a whole new world of customer engagement strategy, but there are guidelines that can help guide you through social media:
Communicate While Using Online Media
Social media is designed to keep people interacting while they go about their business online. Your customers want to feel like you are listening to them and that you value their input about your products and services. Social media can be a good way to engage with your customers and build an online presence for your small business.
Make a Plan Before You Post
Have a direction before you sign up for every social media outlet available. You don’t want to spread yourself too thin. Focus on the core social media at first, like Facebook and Instagram, where your customers are likely to see what you are sharing. And never forget that consistency is key for small business social media. The idea is to make a schedule and stick to it. You need to plan to post specials before they happen, like when you have a sale or want to highlight an appetizer for Friday night.
Update Your To-Do List
If you run a small business, you probably don’t have someone managing your social media. In fact, there’s a chance that you are going to be the one updating and posting on your social accounts. It’s important to incorporate how you use social media in the day-to-day operations of how you run your business, just as you would with taking inventory or balancing the books. Make a plan for what you want to post, where it’s being posted, and when. Update the schedule as needed to keep up with your business. Make time to brainstorm ideas about what you are posting as it’s easy to fall into a rut and run out of ideas.
Connect with Your Customers
Social media is a perfect way to keep in touch with customers and keep an eye on the competition. It never hurts to follow the other leaders in your industry and find out how they are using social media. Check in regularly to make sure that you are reaching and engaging with your customers.