Just as the name suggests, remarketing is your solution for retargeting previous social media marketing audiences. The way it works is simple: You can track consumers who have previously clicked through on your paid campaigns – promoted posts or sidebar ads – and later retarget them using very specific criteria to narrow your scope. This way, your conversion rates do not suffer just because your clients are in the wrong stage of the purchasing journey when they see your ad.
One of the most impressive benefits of remarketing is that you can target people who have purchased or not purchased the product previously promoted, along with a handful of other specifications. Once this is done, we place specific ads on your chosen platform. Then, as your target consumer browses social media, these advertisements will follow them along for a set period of time as a subtle reminder of what they like about your business. Once our team of experts has set up a remarketing campaign on Facebook or other social media, you can turn it on and off as you see fit to help meet your marketing goals. You can get results from your remarketing campaign when and where you want them.
Reconnect With Remarketing
Remarketing is a powerful tool that allows you to maintain a relationship with a consumer who has already demonstrated interest in your product. Our team helps you to rekindle your connection to your customers at a time when they are likely to purchase, making remarketing a smart way to drive your ROI.
To get started on your social media remarketing campaign, give us a call today at (816) 527-8371 or (844) 889-5001.