Online Retailers Need Facebook Pixel For the Holiday Season

By | Facebook for Business, Facebook Marketing, Holiday Marketing Strategy, Holidays | No Comments

Both brick and mortar and online retailers are beginning their gear up for the holidays. You probably imagine a cartoon toy store manager nervously pulling at his collar with a group of adults shoving and holding money in the air. Not quite. Though, surely that frenzy still exists out in the retailer ethos — Tickle Me Elmo, last year’s Hatchimals, and Turbo Man from the seminal classic Jingle All the Way being obvious examples — a large percentage of consumers order products online. You can get your holiday shopping done in a few hours, while your other half bakes cookies and brings you hot chocolate cough *wine* cough.

So, where is this blog going? Where everything else goes… Facebook. Read More

Write Better Email Subject Lines With These 3 Tips

By | Email, Email Marketing | No Comments

The wise and honorable Chinese philosopher Lao Tsu once stated that “the journey of 1,000 miles begins with a single step.” This quotation seems to summarily articulate an axiom of the human condition; great accomplishments start with humble beginnings. Unbeknownst to most, this passage is merely an excerpt of its original entirety. Historically, Lao Tsu’s words have been truncated by authors and university professors in order to create a more generically applicable aphorism relating to the challenges of achieving success. Read More

feedback-laptop

Why Your Business Needs to Be Using a Review Generator

By | Business Growth, Business Listing, Customer Reviews, Email, Google, Google My Business, Local Business, local search, Search Engine Optimization, SEO | No Comments

We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More

snapchat-advertising

Snapchat Advertising Now Has Ad Tracking!

By | Online Marketing, Snapchat | No Comments

A while back, we discussed the burgeoning new way to connect with a whole new set of people to market to — Snapchat users. The idea of using Snapchat to advertise was more a piece of marketing to get followers and develop a continual interest in your business. At the time Snapchat was first available, about five or so years ago, it seemed to only appeal to Gen Y and Z (I use Gen Y because the term Millenial gives this group a bad rep now). Now, we see everyone on there, grandparents snapping to their grandkids, parents snapping their friends and family, etc. Read More

brand-on-table

Protecting Your Brand From Facebook Audience Network

By | Branding, Facebook, Mobile Ads, Online Marketing, Social Media | No Comments

It isn’t always you or your team’s fault when your brand gets bad exposure. No sighs of relief should be breathed yet, though. Facebook (as usual) is to blame. Well, actually it is most display networks, but we are focused on Facebook here. The past year or two, brands started to notice Google was allowing any old brand’s ads to run alongside extremist videos as well as on radical news sites. Read More

why you should avertise on facebook

Good Customer Service is Crucial to Your Business

By | Bad reviews online, Customer Service, Negative Reviews | No Comments

So, you’ve got the best product in your industry, competitive prices, and (so far) your marketing plan is pulling in a decent stream of new customers. Now it’s time to sit back and watch your company blossom from a few little roots and buds into a firmly held tree, right? Wrong. While these are essential parts that any business needs in order to grow, there is one key element that is being left out — customer service.

Read More

why you should avertise on facebook

6 Details to Remember When Creating an Email Newsletter

By | Email, Email Marketing | No Comments

One of the most basic notions of marketing automation is email engagement. In today’s modern marketing world, there is a constant mountain of pressure for us to make the best emails that will confidently drive engagement, conversions, and revenue (above all).

It’s easy to get caught up in the new tools and focus on those, but without keeping the fundamentals at the forefront of your mind, your engagement will begin to slip. So take a few minutes to read this list of tips and techniques that will help out skilled professionals and those fresh to the field alike. Read More

tools-of-a-fresh-website

How Fresh is Your Website?

By | Business Growth, Content Marketing, Marketing Campaign, Search Engine Optimization, SEO, Website Content | No Comments

Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More