Webinars are a great way to connect with your audience. They’re cost-effective, offer an opportunity for direct interaction with your customers, and came be created in with wide variety of options and styles depending on your business. While there’s no one-size-fits-all approach, here are some tips from Turn the Page on how to make your webinar stand out from the crowd.
With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.
We’re going to guide your through choosing the right social media channels for your business. Read More
A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”
And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you – from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between.
- Your blog fuels SEO like an energy drink. Search engines (namely Google) love new content (and images) and will reward you for it by serving up your content to more readers. The more content you put out, the higher you will rank in search, while pushing competition further down the page.
- You don’t have to be a professional designer or have any real website building skills. Many blogging platforms like WordPress are people-friendly and don’t require advanced graphic skills.
- 60% of businesses who blog acquire more customers. Not too shabby!
- Your blog is the hub of all of your content marketing efforts. You can share blogs across any social media channel with links for your customers (new or old) to keep coming back for more.
- It gives your company a voice and establishes thought leadership in your industry. It also creates a place to talk about your new products or services andMarketing without blogging is like Batman without Robin Click To Tweet weigh in on timely news topics or market trends. It’s also the place to let your brand’s personality shine and show people what you’re all about.
- A blog creates a two-way conversation with your customers, prospects and industry peers. It encourages interaction, comments and feedback. This does require taking the time to read and respond to comments – there’s likely a client prospect waiting!
- A blog keeps you focused on your content marketing strategy. You create an editorial calendar and stick to it to continuously deliver purposeful content.
- It’s a great place to share company news and press releases – making it easy to share with media outlets. Blogs can serve as landing pages for your website – links to share for specific content or a news story.
- You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
- Blogs can give you insight into your audience. You can track blog visits through analytics and measure what interests your customers most.
At this point in the digital media world, marketing without blogging is like Batman without Robin – you’ve got a great tool at your dispense that is waiting to get to work!
To learn more about our blogging services, call (816) 527-8371 or (844) 889-5001 today!
We are excited to announce that for the second year in a row, Turn the Page has made the Inc. 5000 Fastest Growing Businesses List!
Turn the Page was founded by CEO Rob Rance (online marketing expert) and CFO Amy Driver (web development guru) after they met at a Kansas City networking group and decided to join forces. Today the company is made up of more than 20 online marketing experts – from web designers and PPC specialists, to account executives and strategists, plus everything in between.
In 2015 Turn the Page was ranked at #411 – a huge achievement for our team. For 2016 we are currently ranked at #3897 – another great accomplishment!
We are thrilled to be among industry leaders across the nation and one of just 19 Kansas City-area businesses to make the top 5000. We’re sincerely passionate about SEO, content marketing, social media, local search, PPC, website development, and all the services we offer — which is why we’re able to deliver real results.
If you’re interested in kickstarting or revamping your online presence with one of the nation’s fastest-growing companies, contact us today online or by calling (816) 527-8371.
Social media can be a useful part of any online marketing campaign but only if it’s used to its full potential. Discovering what works and refining your strategy can take a lot of time and effort, and there’s no one-size-fits-all solution that’ll work for every business. Nevertheless, Turn the Page thought we’d share some of our thoughts after analyzing our own social media efforts from Twitter and Facebook. Take a look and see if any of our results could help give your social media campaign a boost!
To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.
Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.
In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.
So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!
Gotta catch ’em all! If you haven’t heard yet, Pokémon Go is the new augmented reality app that’s sweeping the country. Android and iOS users can now use their phone’s GPS and camera to capture, battle, and train Pokémon in the real world simply by walking around their neighborhood.
But what does this have to do with SEO, you may ask? Quite a bit, as a matter of fact! Though they may initially seem to come from totally different worlds, one being a smartphone game and one being an online marketing tool, there are some interesting correlations between the two. So sit back, relax, and let me take you on a tour through Pokémon Go and SEO!
“Above the fold”, also known as “above the scroll” is a concept in website design relevant to online marketing and advertising. The ‘fold’ refers to the point at which the webpage starts scrolling – anything above this point is ‘above the fold’, and anything below this point is ‘below the fold.’
A common belief is that users generally don’t like to scroll; past studies had found that only 23% of visitors scroll on their first visit to a website, and that that number decreased with every subsequent visit, reached 16% by their second visit. Because of this, above the fold is often considered prime real estate for online marketers and advertisers, and many sites have different exact spacings and price points depending on where they believe ‘the fold’ to be.
However, with website layout and design changing constantly, does the principle of “above the fold” still hold up? Let’s take a look at a few factors.
Stock photos are a necessity for many marketers and businesses alike. Unless you have a staff photographer at your disposal 24/7, using stock photos is often the only way to get the images you need for your website, blog, advertisement, newsletter and more. Unfortunately, stock photos have gotten a bad rap due to the abundance of cheesy, staged and just plain bad stock photos that exist out in the strange universe that is the World Wide Web. However, it is possible to find great stock photos to use for whatever purpose you need, as long as you follow a few simple guidelines.
Think high-quality products, competitive pricing, and a great marketing plan are all it takes to create and maintain a successful business? While all of these factors are, of course, essential parts of a great business, they aren’t the whole story. These days, cultivating a top-notch customer experience is one of the most highly valued parts of a business. Customers who aren’t happy with the customer service they have received from your business will move their business elsewhere. In fact, when citing their top reasons for switching to a different business, 53% say it’s because they feel underappreciated and 42% say it’s because of rude staff. Even the best marketing plan just can’t make up for bad service. Read on to learn more about how bad customer service can undermine your business’s marketing plan.
Putting Your Money Where Your Mouth Is
A great marketing plan should highlight your business’s competitive difference and bring positive consumer awareness to all that your business offers. However, inadequate customer service can completely erase any positive effects of your marketing efforts. Often it is difficult for companies to get past personal bias and recognize areas of weakness. You may not realize that customers are unhappy with your services until it’s too late and you’ve lost their business. There is a huge disparity between what companies think they are delivering and what consumers perceive. 80% of companies report that they deliver a high level of customer service, while only 8% of customers perceive great customer service in companies in general.
How can your company resolve this disparity? Make sure that all the claims you make in your marketing materials are actually true. If you promise great customer service but are losing customers, it’s time to take a hard look at how customers actually view your customer service. Make sure that you aren’t losing customer interest due to rude or inattentive staff or by being too slow at responding to requests.
Modern Consumers Have More Options Than Ever Before
Today, consumers have so many options for any given service or product that they have no reason to stay with a business that hasn’t shown them good customer service. This wealth of options means that consumers can be more choosy about where they do business, and they have much higher expectations for customer service than has previously been seen. Just in the past year, 60% of consumers have gained higher customer service expectations than they had a year ago. This is no coincidence – it’s only natural for consumers to be pickier when they know there are countless other business lining up for their attention.
One of the most effective ways to keep consumers coming back is to put an emphasis on consistently good customer service across all channels – from in-person and phone calls to emails and online chat.
Online Reviews Can Make or Break Your Business
It used to be that if a customer was unhappy with the service they received, they might complain to the manager or tell a few of their friends about it. Today, however, word-of-mouth goes much further than an individual’s circle of friends. Angry consumers now have a limitless platform on which to air all their grievances for the world to see: online reviews. From Facebook to Google and beyond, consumers now plaster online reviews – good and bad – across the Internet. Additionally, consumers take online reviews into account when choosing whether to use a business. 86% of consumers report that they do not use a business that has negative reviews. Plus, it takes an estimated 12 positive reviews to wipe out the bad effects of just one bad review. No matter how good your marketing strategy is, if your customer service is not up to par, those bad online reviews could effectively kill your business.
Take Control of Your Business’s Reputation
At Turn The Page Online Marketing, we go beyond just a one-and-done marketing plan. With our social media and website services, we can help you manage your business’s online reputation. Contact us today!
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