In short, yes. Every single day you pull up your mobile device browser for a quick search, and the first site you click on immediately throws an ad in front of the site content. Sometimes a minute or so after you’ve been scrolling through content the ad pops up. You can try to hit the “x” as quickly as possible but, so many times, it’s in vain; your finger is too big, the ad is written in an out of date language so the “x” isn’t even on the screen or it magically moves from the right to the left corner, causing you to click on the ad. It’s reported that around 50 percent of the traffic generated by these interstitial ads are accidental clicks. Read More
The amount of work that actually goes into advertising and posting on social media is astounding. It can easily suck up three hours when you are trying to resize, design, write and decide when to send everything out. You need to think about what type of business you’re in as well. Driving internet traffic to sites will follow the standard rules for posting but for business that have physical locations as well like retail, you need to consider when people will be likely to visit you. Posting closer to the weekend when people are thinking more about hitting shops and restaurants is a pretty good rule of thumb. Read More
It’s been a rough year, there’s no denying it. It’s been a great year in respects to the progression of online marketing though. With 2017 only two days away, naturally, it is time to start thinking about all of the potential that the year ahead holds. As marketers, we should be aware of how we can be at the top of the industry by using all tools available. By reviewing all the lessons we’ve learned in 2016 and developments that just aren’t quite there we can get a pretty good look at what this, and the years ahead, will bestow. Read More
Depending on what industry you’re in, you’ll want to consider how many blogs you should post per month. If you are a small business owner or a solo-run company, you might start out blogging with fervor once a day to draw people in — eager to spread your knowledge. Now, as business takes off a little, you are too busy to write everyday but know that continuing to blog will drive more business and spread your company’s name. Read More
Turn the Page loves to take the time to give back to the Kansas City community when possible. On Thursday, December 8, our team went to Harvesters’ main facility in Kansas City to spend three hours packing boxes of nutritional food to feed families in need. Read More
On December 2nd, we at Turn the Page were thrilled to host a Google Digital Breakfast and an accompanying webinar for those across the country who could not attend in person. As part of being a Google Premier Partner, we have our very own representative who personally came from Google’s New York office to talk with some of our current and prospective clients. Read More
For our third and final installment of the Google Search for Businesses, we’re going to bring everything we’ve talked about so far in the series and tie it all together as we talk about the “Google 3-Pack.” Read More
In Part One of our Google Search for Businesses series we talked about claiming and optimizing your listing, and the importance of accuracy and updates. For part two we’ll discuss how online reviews play a big part in a consumer’s path to purchase journey.
Welcome to our three-part series on Google Search for Businesses! We’ll share the whole series over the next week. Stay tuned for more!
If you’re a business owner, you’ve likely set up a Google business listing at some point. Your current business info on Google is not only the #1 source for your customers in finding your business and affecting your bottom line, but did you know that your listing also serves as a bullhorn to other business sites? Read More
So, you’re looking over your email campaign results, and once again, your open rate is low. So is your click-through rate. Even after you put so much time and energy in the content!
Before you throw in the towel, check out these 10 email marketing tips to help resuscitate your campaigns. Read More