We live in the age of social media titans. Facebook, Instagram, Twitter: these are some of the most familiar names in the social platform pantheon. Even business owners with the tiniest bit of internet savvy know that social brand promotion is essential. However, your relationship with social media is like a marriage: sometimes you need to think of new ways to keep everyone content and interested. Keep your followers engaged and they’ll always come back for more.
Create a List of Goals
Your professional online presence needs to have a clear vision. We don’t recommend blindly posting on social media without having a plan in mind. Sit down and make a list of what you want your social media posts to accomplish. Write down your goals, and the steps you need to take to achieve those goals. Rank them in order of importance and give yourself a clear due date for each step. Before you know it, you’ll have a social media plan in place that is organized, thoughtful, and easy-to-follow.
Evaluate Your Target Audience
Every business has a list of perfect target audience traits but does that list still fit with your strategy? There a number of questions you may need to ask as you’re developing your strategy and your audience, like:
- What is my ideal target customer?
- Are my social media channels allowing me to reach my ideal target customer?
- Is my message clear on each channel?
- How can I better tailor my content on each channel to each target customer?
Once you find the answer to these questions, you will have developed a more effective strategy that works for you and for your audience.
Post Often, But Not Too Often
The most delicate tightrope of any business is keeping your customers engaged without overwhelming them. Remember how we discussed making due dates for your goals? Create a similar list for planning out your social media posts. An editorial calendar is a great tool to use for tracking when and where you’ll post every month.
Track Your Analytics
No business strategy is complete without numbers. You need to be able to track your audience, leads, conversions, post success, website visits, and more. The data you track is dependent on the platform you’re using. If you’re focusing on Facebook, you may want to carefully monitor the number of likes, shares, and comments on a post. Analytics are crucial for honing your post strategy and finding the content that will best please your followers.
Involve Social in Your Marketing Plan
Sometimes we forget that social media platforms aren’t just a way to share clickbait articles and photos of puppies; they are a powerful marketing tool that should be incorporated with every company marketing campaign. Every business page should incorporate your brand message and you should promote your marketing campaign every chance you get. The internet is a massive social media platform which you should always use to your benefit!