You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and ice for the warm weather. Plus, there are those refreshing spring rains to clean off those ugly soggy leaves and salted streets. You can practically feel the buzz of summer in the air by April. So, this excitement is the perfect time to reattain your old customers’ attention again, as well as pull in new ones. Read More
Every website must have a purpose. When visitors come to your site, you want there to be an outcome from the visit. Whether it’s commenting on a blog article, submitting a contact form, or buying a product, you want your web design to foster engagement in some way. It makes no sense to start your web design by just throwing a bunch of pictures and text online and tell everyone to check out your website. That’s like inviting everyone over to your house to watch your dog take a dump. If you don’t give something of value to offer, you won’t get something of value.
Here are a few web design techniques that every website should have so you’re not exchanging your visitor’s time for the value of your dog’s crap.
It is listed on all of your business cards. It is linked to your social media accounts. You include it in your email signature and give it out over the phone. It is your website, and it is one of the primary ways that consumers will initially interface with your business.
As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.
You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.
If you are just starting your business, considering revamping your existing website, or you have recently emerged from your shadowy home under a rock, you might be starting the process of creating a website for your business, and perhaps even contemplating a free website. You do not have to have a lot of business savvy to know that having a website is no longer an option, but a requirement in order to stay out of the red. With the right content and SEO strategy, a quality website can generate leads for your business as you sleep.