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Website Content

How to Create a Smart, Brain-Friendly Website

By | Brain-Friendly Websites, Website Content, Website Design | No Comments

Your customers are overpowered by data. At no other time in history have people had as much information thrown at them as they do right now. 90% of the data that currently exists was made in the last two years. Around 571 new sites are created each minute. Furthermore, the normal searcher remains on a website page for less than three seconds, just long enough to look at 1/4 of the content on the page. Read More

tools of a fresh website

How Fresh is Your Website?

By | Business Growth, Content Marketing, Marketing Campaign, Search Engine Optimization, SEO, Website Content | No Comments

Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More

typing on laptop with text how to measure the value of your company's digital content

How To Measure the Value of Your Company’s Digital Content

By | Blogging, Branding, Content Marketing, digital media, Marketing Strategy, Website Content | No Comments

Your business should continually check in on what it is getting for the time, money, and resources that you’re investing. It’s crucial to acknowledge that everything on your website is probably the first (and, perhaps, only) impression a customer has of your company. Many industries rely on content to manage brand perceptions and create a solid brand value. Content is about as cost-effective as it gets for marketing, as studies have shown that content has a higher recall value for consumers than other forms of advertising. Read More

woman with flowers with text refresh your online marketing ideas this spring

Refresh Your Online Marketing Ideas This Spring

By | Marketing Strategy, Online Marketing Strategy, Sales Strategy, social media for business, Website Content, Website Design | No Comments

You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and ice for the warm weather. Plus, there are those refreshing spring rains to clean off those ugly soggy leaves and salted streets. You can practically feel the buzz of summer in the air by April. So, this excitement is the perfect time to reattain your old customers’ attention again, as well as pull in new ones. Read More

web-design-techniques

Web Design Techniques to Encourage Interaction on Your Site

By | Local Business, Online Marketing, Small business, Website Content | No Comments

Every website must have a purpose. When visitors come to your site, you want there to be an outcome from the visit. Whether it’s commenting on a blog article, submitting a contact form, or buying a product, you want your web design to foster engagement in some way. It makes no sense to start your web design by just throwing a bunch of pictures and text online and tell everyone to check out your website. That’s like inviting everyone over to your house to watch your dog take a dump. If you don’t give something of value to offer, you won’t get something of value.

Here are a few web design techniques that every website should have so you’re not exchanging your visitor’s time for the value of your dog’s crap.

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updating-computer

When is it Time to Get a New Website?

By | Website Content, Website Design, Website Hosting | No Comments

As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.

You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.

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