Occasionally I like to check around the web to see if I’m remotely on target when I get on my soapbox. So I was happy to see that yes indeed, Charo was on the Love Boat a total of eight times.

It’s nice to right sometimes.

And then I saw this today, from one of our favorites sites, SEOmoz.org. They have a terrific blog that often goes deep into the actual technology of what makes a website and other content searchable. Stuff I can’t begin to understand. But this was about content, the subject near and dear to my heart.

It’s from their Whiteboard Friday series and this one is entitled, “How Unique Does Content Need to Be to Perform Well in Search Engines?”

We discussed keywords in our last visit and how vital they are to being found on the interwebs. Integrating those keywords into your content is where the magic is made.

In the video, our man Rand goes into how search engines and lists instances that you need to be aware of when you’re adding content:

Beware the Jabberwock but also the duplicate content. This could simply be multiple identical articles from new vendors, multiple submissions by content creators or it could be plagiarized. Search engine filters discount duplicate content in favor of stuff they only find in a few places.

Duplicate content can even be within your site. If you or your writer were a bit lazy and cut and pasted information on one or more pages you’ve just created duplicate content. This doesn’t include the info on your navigation, ads, footers, sidebars, address/phone etc. It also doesn’t include little bits of press releases, bits of news, photos or other stuff that may be found elsewhere, just incorporate it into original content.

Taking content from somewhere else and re-writing it technically means creating unique content (basically what I’m doing here) but does it create what Rand calls “unique value”? Is my re-writing his words doing anyone any good? I write this blog for small businesses that are trying to navigate the social media world. If I find something useful I try and break it down as it might apply to small or medium size businesses. But the Turn The Page site is also filled with original content that has barrels of unique value.

The SEOmoz video goes on into some more technical information that’s primarily geared toward larger companies. You can take from it what you will. But as a small or medium size business you likely won’t face the same consequences for duplicate content as larger sites that may post content in multiple places. The goal here, as it’s always been, is to create content with keywords and search engine goodness so that you’ll be found where your customers are looking. Pulling content in from other sources isn’t always bad. Not only does it give your site validity to the search crawlers it lets your customers know that you are constantly on the hunt for information that will benefit both of you.

Author Amanda Hall

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  • Always, enjoy reading your guys blogs. Very informative, and interesting. Thanks.

  • Very good information here. It may be hard at first, but when you’re serious about posting content on your website, blogs, or social media sites, the best way is to be completely original and to create a voice. Thanks for reiterating some very good points.

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