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local search

google listing business optimization

Google Search for Businesses Part 1: The Importance of Claiming and Optimizing Your Listing

By | Business Listing, Business Practices, Google, Google My Business, local search | No Comments

Welcome to our three-part series on Google Search for Businesses! We’ll share the whole series over the next week. Stay tuned for more!

If you’re a business owner, you’ve likely set up a Google business listing at some point. Your current business info on Google is not only the #1 source for your customers in finding your business and affecting your bottom line, but did you know that your listing also serves as a bullhorn to other business sites?

How your Google listing and online aggregators can affect your business

An aggregator refers to a web site or computer software that aggregates, or collects information on a specific type of information from multiple online sources. For example, you might see listings for you company on sites like Manta or City Search.  And they pull your business info over to their site.

So, let’s say when you put in your Google listing info you made a typo on your phone number or address, but don’t realize it until a few weeks later. By then, aggregators have likely scraped the bad phone number/address and listed it on their sites. And now you have a mess on your hands because you’ll have to try and fix the Google problem, then address the others. A good rule of thumb is to go in and “claim” each listing from the get-go so you have the power to to put in the correct info.

The phone/address issue is just one example of how strongly your Google My Business info impacts your business. If a customer can’t reach you due to an incorrect phone number, or they can’t find your physical location, you will probably never see that customer because they found another business to go to. And for you, that means revenue loss.

google my business searchGoogle checks several sources to verify your business info, searching for consistency. Here are just a few:

From search to customer visit

Now let’s back up a bit and talk about how Google search works for businesses, and the current statistics on how we are searching online in this day and age.

  • There are now more than 60 trillion (yes, you read that right) pages on Google.
  • Each day there are roughly 3.5 billion searches – and half of them are on a mobile device.
  • 30% of those searches are local, meaning individuals are searching for a local business or service.
  • 60% of “nearby” searches lead to in-store purchases. That could be anything from a restaurant to gasoline or a grocery store to a dry cleaner. (If you’ve ever taken a road trip and weren’t paying close attention to the gas gauge, you’ve used this feature)
  • 28% of those nearby searches have a greater chance to visit the business if found via mobile search (folks who are on the go, usually).
  • 90% of nearby Google searches lead to a visit within a day (nice!)

List your services, products and amenities

Are you double checking your Google listing yet? You should be. In fact, it’s important to review your listing on a regular basis, add new photos and stay on top of online reviews (more about that later).

Optimizing your listing can also help lead customers to your doorstep. Be sure to list out your services and products. Do you have any amenities like WiFi or a patio? Do you serve alcohol or offer gluten-free menu options? All of these items should be included in your profile for those narrowing their search. Remember when you used voice search to find a nearby happy hour on a patio?
90% of nearby Google searches lead to a visit within a day (nice!) Click To Tweet

To speak for your business, or let others speak for you?

The moral of the story is – if you don’t claim your free Google My Business listing, Google will turn to other data to try and fill in the gaps. And even when you think you’ve got everything up to speed, you’ll need to go back and make adjustments to hours, new offerings, store closings, etc.

Remember: consumers begin forming their opinion of your business when they hit “search.” Be sure your information is correct, your reviews look good and you will be set up for success.

Next week – Part 2: How Revenue and Google Analytics Tell a Bigger Picture

 

 

Top local search mistakes (1)

Top Local Search Mistakes Your Business Can’t Afford to Make

By | Business Listing, local search, SEO | No Comments

Local search allows customers to find businesses in their area quickly and easily. That’s why local SEO remains an important business tool.

An estimated 7 billion local searches are done from computers and mobile devices, with many of these being completed by people looking for info on businesses and services near them, in the moment. If you’ve ignored local search options in favor for other marketing methods, you’re missing out.

7 billion local searches are made from computers & mobile devices - is your local search… Click To Tweet

You can also avoid making some of the same mistakes others make when it comes to local SEO. Here are a few things you’ll want to pay close attention to when launching a strong local search campaign. Even if your business is small, it’s worth the effort to establish local SEO.

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Local Reviews

Why are User Reviews So Important for Local Search?

By | local search, Online Reviews | No Comments

There’s one piece of advice we always offer our small business clients — as a business owner, you should make it a priority to encourage customers to write you reviews.

In a sea of competitors, local search user reviews help customers find your business fast. Without the honest opinion of real life patrons and consumers, you’d be hard pressed to earn new business.

Here’s why local search reviews are so key for establishing a strong local search presence, and how you can go about gaining these crucial testimonials.

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Local Search

Moving Offices? Don’t Let it Damage Your Local Search Presence

By | Business Listing, local search | No Comments

If there’s one thing we preach loudly and consistently about when it comes to local search, it’s the importance of a correct, consistent Name, Address, Phone Number, and URL — also known as NAPU — across the web.

Both searchers and search engines need to be able to quickly locate this core information about your business. When information isn’t present or is incorrect or inconsistent, it creates confusion and frustration and potentially costs you business. That’s why it’s crucial for you to set up or claim and correct core business listings, including Google My Business.

Does this mean there’s an apocalypse in store for you if you decide to relocate? Not if you follow the proper steps. There’s a way for you to move locations without permanently damaging your local search presence. Here’s how.

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2

What to Expect in SEO in 2016!

By | Google Changes, Google Maps, Google My Business, Local Business, local search, mobile phone, mobile search, Mobile Websites, Mobile-Friendly, Online Marketing, Search Engine Optimization, Search Engine Optimization Changes, SEO, Small business, smart phone, Social Media | No Comments

When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.

We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.

Check out what we think might be in the cards for online marketing in the next year.

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Sydney - TTP Blog Title Template(1)

How to Get the Most From Small Business Saturday

By | local search, Small Business Saturday, Small Businesses | No Comments

Small Business Saturday falls directly after one of the biggest shopping days in the entire year: Black Friday. National retailers reap in huge profits each Black Friday, and they work hard to extend the profits of Black Friday in the days leading up to and following it. So, what’s a small business owner to do? It’s always hard for small businesses to compete with national chains, but there are a few strategies small businesses can use to stand out from the crowd and take advantage of Small Business Saturday.

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Ranking Outside of Your Physical Location in Local Search

By | Blog, Google, Google Places, Google Plus, Google Search, local search, Online Marketing, Search Engine Optimization | No Comments

For businesses without a storefront, local search can get tricky.

Google wants to avoid businesses appearing in local search results if that business does not have a physical location in the city searched. They address this in the Google Places Quality Guidelines, where they disallow PO boxes and fake addresses.

The only known exception to this guideline is a business with general service areas. In this instance, businesses are to create a listing under one physical location. They are then allowed to designate those service areas. However, listing the designated service areas may not be effective in those areas with heavy competition.

In order to begin ranking in local search, we recommend the following tips and tricks.

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Search Engines: Beginners Guide – Part 1

By | Bing, Google, Local Business, local search, Online Marketing, Search Engine, Search Engine Optimization, SEO, Yahoo | No Comments

It’s no secret; at Turn The Page Online Marketing, we are a bunch of nerds. We have a long standing rivalry of Apple vs Android. Our sales team has Stormtroopers. We communicate via Google chat, while sitting in the same room with each other. And I bet you right now, on a beautiful and sunny afternoon, I am not the only one sitting in front of a computer working. Or thinking about working.

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