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Business Practices

google listing business optimization

Google Search for Businesses Part 1: The Importance of Claiming and Optimizing Your Listing

By | Business Listing, Business Practices, Google, Google My Business, local search | No Comments

Welcome to our three-part series on Google Search for Businesses! We’ll share the whole series over the next week. Stay tuned for more!

If you’re a business owner, you’ve likely set up a Google business listing at some point. Your current business info on Google is not only the #1 source for your customers in finding your business and affecting your bottom line, but did you know that your listing also serves as a bullhorn to other business sites?

How your Google listing and online aggregators can affect your business

An aggregator refers to a web site or computer software that aggregates, or collects information on a specific type of information from multiple online sources. For example, you might see listings for you company on sites like Manta or City Search.  And they pull your business info over to their site.

So, let’s say when you put in your Google listing info you made a typo on your phone number or address, but don’t realize it until a few weeks later. By then, aggregators have likely scraped the bad phone number/address and listed it on their sites. And now you have a mess on your hands because you’ll have to try and fix the Google problem, then address the others. A good rule of thumb is to go in and “claim” each listing from the get-go so you have the power to to put in the correct info.

The phone/address issue is just one example of how strongly your Google My Business info impacts your business. If a customer can’t reach you due to an incorrect phone number, or they can’t find your physical location, you will probably never see that customer because they found another business to go to. And for you, that means revenue loss.

google my business searchGoogle checks several sources to verify your business info, searching for consistency. Here are just a few:

From search to customer visit

Now let’s back up a bit and talk about how Google search works for businesses, and the current statistics on how we are searching online in this day and age.

  • There are now more than 60 trillion (yes, you read that right) pages on Google.
  • Each day there are roughly 3.5 billion searches – and half of them are on a mobile device.
  • 30% of those searches are local, meaning individuals are searching for a local business or service.
  • 60% of “nearby” searches lead to in-store purchases. That could be anything from a restaurant to gasoline or a grocery store to a dry cleaner. (If you’ve ever taken a road trip and weren’t paying close attention to the gas gauge, you’ve used this feature)
  • 28% of those nearby searches have a greater chance to visit the business if found via mobile search (folks who are on the go, usually).
  • 90% of nearby Google searches lead to a visit within a day (nice!)

List your services, products and amenities

Are you double checking your Google listing yet? You should be. In fact, it’s important to review your listing on a regular basis, add new photos and stay on top of online reviews (more about that later).

Optimizing your listing can also help lead customers to your doorstep. Be sure to list out your services and products. Do you have any amenities like WiFi or a patio? Do you serve alcohol or offer gluten-free menu options? All of these items should be included in your profile for those narrowing their search. Remember when you used voice search to find a nearby happy hour on a patio?
90% of nearby Google searches lead to a visit within a day (nice!) Click To Tweet

To speak for your business, or let others speak for you?

The moral of the story is – if you don’t claim your free Google My Business listing, Google will turn to other data to try and fill in the gaps. And even when you think you’ve got everything up to speed, you’ll need to go back and make adjustments to hours, new offerings, store closings, etc.

Remember: consumers begin forming their opinion of your business when they hit “search.” Be sure your information is correct, your reviews look good and you will be set up for success.

Next week – Part 2: How Revenue and Google Analytics Tell a Bigger Picture

 

 

Fantastic Apps for Small Businesses- Part I

Fantastic Apps for Small Businesses

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Running a business takes a lot of time, effort, and resources to be successful. Wouldn’t it be great if some sort of tools existed to make your life a little easier? We’ve got great news for you, because those tools do exist. We’ve put together a list of apps for a variety of small business uses. Here they are:

1. Trello for Project Management

Trello is an awesome platform to manage projects and deadlines. We use it to manage our blog posts — like this one. It has an easy-to-use interface that lets users categorize projects however they want on different boards. We have boards for ideas, blogs we’re writing, finishing touches like proofreading, blog promotion, and published blogs.

Users can create tasks, add checklists, and even add or remove team members from the tasks. Trello makes communication easy for team members with messaging within each task, and users have no excuses when it comes to receiving messages or not: Trello notifies users via email.

2. Google Drive for Data Storage

We use Google Drive for pretty much everything data-related. It lets users edit and port files from PCs to smartphones to tablets. Google Drive is a fully-featured office suite that acts as a full cloud drive, so you can store any file via a web interface or virtual drive app. Google apps is moving to repeat its success in small business webmail with cloud storage. The five free gigabytes of storage Google includes is just virtual icing on the digital cake.

3. Constant Contact for Email Marketing

Constant Contact makes email marketing seamless. You can use it to manage subscribers, and also create and optimize targeted email campaigns. The tool offers analytics so you can see how many people actually open your emails, and, more importantly, click from the email to your website. You can continually test and optimize your content and try new ways of doing things with that data.

Turn The Page uses these apps to make our lives just a little more efficient. We are freaky about results, and are always looking for ways to deliver. For more information on making your life just a little easier, call us at (816) 527-8371 or (844) 889-5001. Stay tuned for Part II of Fantastic Apps for Small Businesses!

 

 

How to Win the Super Bowl

How to Win the Super Bowl

By | Business Practices, Social Media | No Comments

No matter the outcome of the game this year, marketing will surely be a big winner, yet again. But the Super Bowl isn’t just for the big boys. Brands of all sizes can get it on the fun – and cash out along the way. You know your customers will be watching the game, so why not take advantage of a valuable marketing opportunity? We’ve got two quick tips for you to do just that.

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Why Every Entrepreneur Should Work in Customer Service at Least Once

Why Every Entrepreneur Should Work in Customer Service at Least Once

By | Business Practices, Customer Relations, Small business | No Comments

Customer service. Everybody hates it, yet everybody needs it (unless, of course, you’ve disavowed all human relations, sworn off technology and ceased communication with the outside world, in which case, how are you reading this?). And yet every single entrepreneur, from the beginners to the more seasoned, should take on a customer service roll at least once in their lives. Being on the front lines, communicating directly with clients, is an invaluable experience for anyone, business owners especially.

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