Your customers are overpowered by data. At no other time in history have people had as much information thrown at them as they do right now. 90% of the data that currently exists was made in the last two years. Around 571 new sites are created each minute. Furthermore, the normal searcher remains on a website page for less than three seconds, just long enough to look at 1/4 of the content on the page. Read More
The term “Mobile First” was first used following the iPhone launch in 2008. As we have become an ever-increasing mobile first society, the term is not just a vision of the future, but a reality.
Since 2012, PC purchases have been declining — selling 269.7 million in 2016; however, smartphone purchases are rising. In 2016, smartphones sold 1.5 billion; up five percent from the previous year. Read More
Did you know that 40% of web users will abandon a site if it takes longer than three seconds to load? You’ve probably done this yourself. In a culture where we need everything now, on our phones, within a few seconds, it is becoming mandatory for sites to be mobile responsive if they want to stay afloat in the digital ocean. Luckily for you, Turn The Page is always on the cutting edge and we proudly offer beautiful mobile-first website design.
Let’s take a quick look at what a mobile-first site can do for you and how we set them up. Read More
You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and ice for the warm weather. Plus, there are those refreshing spring rains to clean off those ugly soggy leaves and salted streets. You can practically feel the buzz of summer in the air by April. So, this excitement is the perfect time to reattain your old customers’ attention again, as well as pull in new ones. Read More
When it comes to website design, the way you lay out the elements on a page makes a big difference for user experience. Two of the most popular styles of layouts are full-width and boxed design. Each web design style has its own list of advantages and disadvantages, as highlighted below.
In order to figure out which type of design is right for your website, you have to weigh the pros and cons of each website design and understand how each would fit the purpose of your website.
If you ask me, the most important tool in any online marketer’s possession is simple: analytics, all the way.
Some might be surprised to hear this from a content marketer — I’m supposed to love words, not data! I’m a creative! But ultimately, there’s nothing more rewarding for myself or my clients than to see figures that support the content I’m producing — results that can confirm why our blogging or social media efforts are paying off when typical KPIs like ROI don’t suffice. To this end, Google Analytics has become a good friend of mine.
While typically used by the more data-driven divisions of our agency — our pay-per-click team or SEO strategists — Analytics is also a handy tool for us creatives, providing clarity on the effectiveness of decisions made in the name of User Experience (UX).
[bctt tweet=”See how Google Analytics data can help you improve your website’s UX!”]Check out a few ways that Google Analytics can help web designers and developers optimize a website’s UX, beyond the standard bounce rate and page load times.
WordPress is a fantastic user-friendly online content management system (CMS). We love it because it allows users change things and update their websites with relative ease. Here’s a more in-depth look at how WordPress makes the average user feel like a web development genius, and also how it doesn’t.
With Black Friday and Small Business Saturday behind us, Cyber Monday (or for some businesses, Cyber Week) is the next official commercial celebration on the calendar.
Last year, Cyber Monday sales increased by 8.5% with the total number of transactions up and more purchases on average per transaction. Since 2009, the day has seen a steady sales growth:
While many retailers feature online and store-centric deals on the Friday and Saturday after Thanksgiving, on Cyber Monday, the focus is all online, all the time. This removes some stress from from brick and mortar storefronts, but puts a lot of pressure on web developers, servers, ecommerce sites, and more.
We’re highlighting a few of the must-have components any successful Cyber Monday retailer must have when it comes to website functionality and usability.
If you’ve ever had the pleasure of meeting with one of our brilliant Website Design & Development (Web Dev) team members, you may have left the conversation more confused than when you began it. Web Dev jargon is like a whole different language, even to those that deal with websites in different capacities, such as writing or promoting them. So as a small business owner, chances are you’re a total novice. We’re here to give you the run-down on some of the most common terms you may hear our team members throw around.
Back-end: This is where all of the magic happens. The back-end of the site is where we control everything that appears to visitors to your site, from graphics to content to custom features. You’ll often hear the phrase “log in to the back-end of the site” because you must have certain credentials to see what’s on the back-end (makes sense, right?).
Responsive: In layman’s terms, a responsive web design is one that is easily viewed on all devices – desktops, laptops, phones and tablets. It minimizes the need to zoom in and pan across the page to read the website.
Iframe: The inline frame allows a web page to be shown within another web page. A common use is to embed YouTube videos or maps
Favicon: The favicon is the tiny image next to the web address or title of the page you’re visiting. See that little blue and white arrow on this page? That’s ours.
CSS: Short for “cascading style sheets,” simply put, the CSS is how our Web Dev team defines the look of your website from the back end.
Landing page: While technically a landing page is where users “land” on your website, and could be the same as the homepage, a landing page is typically a standalone page. It’s useful for telling visitors exactly where they want you to go, as you leave them no option but to click through. They are sometimes used as placeholders when a site is under construction.
Below the fold: This is anything you need to scroll down for. “Above the fold,” then, is what appears on your website when you first load the page. Traditionally, we include a logo, menu, phone number and sometimes a call to action above the fold.
Navigation: Often shortened to “nav,” our Web Dev team will talk about the “main nav” of your site. The main nav is simply the main menu that traditionally sits at the top or side of the page.
Plug-in: A plug-in lets Web Dev customize pages without changing the software application. Also called an add-on, it is precisely that. Some of the most common plug-ins are Adobe Flash Player and Apple’s QuickTime.
CMS: An acronym for “content management system,” the CMS is what our writers use to put your new or updated content into your website. It is, for the most part, free of design elements, meaning it’s easy for clients to refresh their web content, as well.
Think you’re ready to take on Web Dev? Call the online marketing experts at Turn The Page today at (816) 527-8371 or (844) 889-5001. And if there are any other terms you’d like us to cover, be sure to leave a comment!
At Turn the Page Online Marketing, we have a crack team of website developers who are keep abreast of the latest trends in website design in order to give our clients a site that is sleek, functional, and above all, tasteful.
Not everyone has access to a team of edgy website wizards like we do–and their websites can suffer for it.
