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Website Design

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Full-Width vs. Boxed Design Layouts: The Pros & Cons of Each

By | Boxed Design, Full-Width Design, Website Design | No Comments

When it comes to website design, the way you lay out the elements on a page makes a big difference for user experience. Two of the most popular styles of layouts are full-width and boxed design. Each web design style has its own list of advantages and disadvantages, as highlighted below.

In order to figure out which type of design is right for your website, you have to weigh the pros and cons of each website design and understand how each would fit the purpose of your website.

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How to Enhance User Experience on Your Website with Google Analytics

By | Google Analytics, User Experience, UX, Website Design | No Comments

If you ask me, the most important tool in any online marketer’s possession is simple: analytics, all the way.

Some might be surprised to hear this from a content marketer — I’m supposed to love words, not data! I’m a creative! But ultimately, there’s nothing more rewarding for myself or my clients than to see figures that support the content I’m producing — results that can confirm why our blogging or social media efforts are paying off when typical KPIs like ROI don’t suffice. To this end, Google Analytics has become a good friend of mine.

While typically used by the more data-driven divisions of our agency — our pay-per-click team or SEO strategists — Analytics is also a handy tool for us creatives, providing clarity on the effectiveness of decisions made in the name of User Experience (UX).

See how Google Analytics data can help you improve your website's UX! Click To Tweet

Check out a few ways that Google Analytics can help web designers and developers optimize a website’s UX, beyond the standard bounce rate and page load times.

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Is Your Website Ready for Cyber Monday?

By | Cyber Monday, Web Speed, Website Design | No Comments

With Black Friday and Small Business Saturday behind us, Cyber Monday (or for some businesses, Cyber Week) is the next official commercial celebration on the calendar.

Last year, Cyber Monday sales increased by 8.5% with the total number of transactions up and more purchases on average per transaction. Since 2009, the day has seen a steady sales growth:

While many retailers feature online and store-centric deals on the Friday and Saturday after Thanksgiving, on Cyber Monday, the focus is all online, all the time. This removes some stress from from brick and mortar storefronts, but puts a lot of pressure on web developers, servers, ecommerce sites, and more.

We’re highlighting a few of the must-have components any successful Cyber Monday retailer must have when it comes to website functionality and usability.

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The Web Dev Wordbook

By | Website Design | No Comments

If you’ve ever had the pleasure of meeting with one of our brilliant Website Design & Development (Web Dev) team members, you may have left the conversation more confused than when you began it. Web Dev jargon is like a whole different language, even to those that deal with websites in different capacities, such as writing or promoting them. So as a small business owner, chances are you’re a total novice. We’re here to give you the run-down on some of the most common terms you may hear our team members throw around.

Web Design

Your Quick & Dirty Web Dev Dictionary

Back-end: This is where all of the magic happens. The back-end of the site is where we control everything that appears to visitors to your site, from graphics to content to custom features. You’ll often hear the phrase “log in to the back-end of the site” because you must have certain credentials to see what’s on the back-end (makes sense, right?).

Responsive: In layman’s terms, a responsive web design is one that is easily viewed on all devices – desktops, laptops, phones and tablets. It minimizes the need to zoom in and pan across the page to read the website.

Iframe: The inline frame allows a web page to be shown within another web page. A common use is to embed YouTube videos or maps

Favicon: The favicon is the tiny image next to the web address or title of the page you’re visiting. See that little blue and white arrow on this page? That’s ours.

CSS: Short for “cascading style sheets,” simply put, the CSS is how our Web Dev team defines the look of your website from the back end.

Landing page: While technically a landing page is where users “land” on your website, and could be the same as the homepage, a landing page is typically a standalone page. It’s useful for telling visitors exactly where they want you to go, as you leave them no option but to click through. They are sometimes used as placeholders when a site is under construction.

Below the fold: This is anything you need to scroll down for. “Above the fold,” then, is what appears on your website when you first load the page. Traditionally, we include a logo, menu, phone number and sometimes a call to action above the fold.

Navigation: Often shortened to “nav,” our Web Dev team will talk about the “main nav” of your site. The main nav is simply the main menu that traditionally sits at the top or side of the page.

Plug-in: A plug-in lets Web Dev customize pages without changing the software application. Also called an add-on, it is precisely that. Some of the most common plug-ins are Adobe Flash Player and Apple’s QuickTime.

CMS: An acronym for “content management system,” the CMS is what our writers use to put your new or updated content into your website. It is, for the most part, free of design elements, meaning it’s easy for clients to refresh their web content, as well.

Want to Learn More?

Think you’re ready to take on Web Dev? Call the online marketing experts at Turn The Page today at (816) 527-8371 or (844) 889-5001. And if there are any other terms you’d like us to cover, be sure to leave a comment!

 

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Why Do I Need to Hire a Web Developer?

By | Blog, Website Design | No Comments

If you are a small business owner, you probably do what you can to minimize your costs while maximizing profit. While this strategy can make sense when it comes to many aspects of your business, you should never cut corners to save money when it comes to your website.

Last week, we shared tips for knowing when it is time to get a new website for your small business. This week, we are focusing on why you should hire a web developer to help you build that new website or remodel your current plot of digital real estate.

But what is a web developer — and why are they so important when it comes to your website? We have the details below.

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When is it Time to Get a New Website?

By | Website Content, Website Design, Website Hosting | No Comments

As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.

You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.

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Why Creating a Free Website Can Actually Cost You

By | Website Content, Website Design | No Comments

If you are just starting your business, considering revamping your existing website, or you have recently emerged from your shadowy home under a rock, you might be starting the process of creating a website for your business, and perhaps even contemplating a free website. You do not have to have a lot of business savvy to know that having a website is no longer an option, but a requirement in order to stay out of the red. With the right content and SEO strategy, a quality website can generate leads for your business as you sleep.

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