Mike Burgess, Technical Director for Turn The Page Online Marketing answers your burning questions about web design, development and how much he agrees with me about content.
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It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.
Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.
If you are a small business owner, you probably do what you can to minimize your costs while maximizing profit. While this strategy can make sense when it comes to many aspects of your business, you should never cut corners to save money when it comes to your website.
Last week, we shared tips for knowing when it is time to get a new website for your small business. This week, we are focusing on why you should hire a web developer to help you build that new website or remodel your current plot of digital real estate.
But what is a web developer — and why are they so important when it comes to your website? We have the details below.
Responsive Design V Mobile
The internet is littered with advice about the choice between whether you should have a website with Responsive Design or choose a separate website designed specifically for mobile. It is a very confusing picture with Google seemingly changing its position from year to year.
A website is a valuable tool in your company’s toolbox. Why not show off those tools? A website is one of the first items that potential customers check when considering your company. Show them why to turn to you.
As we have said before, your website can be the most valuable asset in your business marketing toolkit — but that is only if it is a website to be proud of.
You would never use the same print ad or commercial for years on end. Nor would you employ the same sales tactics as your industry evolves or more competitors arrive on the scene. Just like other aspects of your small business need to be monitored and adjusted as time goes on, so does your website. And we are not just talking about website optimization — we also mean creating an entirely new website when that is called for.
If you are just starting your business, considering revamping your existing website, or you have recently emerged from your shadowy home under a rock, you might be starting the process of creating a website for your business, and perhaps even contemplating a free website. You do not have to have a lot of business savvy to know that having a website is no longer an option, but a requirement in order to stay out of the red. With the right content and SEO strategy, a quality website can generate leads for your business as you sleep.
You may think design is design - get some graphics, a little text and a good eye for layout and you are done. However, these two ways to design are very different from each other. Sure, a designer may be able to do both. But you want to make sure they know the difference. Because in the end, if they do not understand - it will cost you time and money.
Content marketing encompasses the entire message you send to the world. What are you saying?
Let 2013 be the year of your website.
