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Google’s Snack Pack Packs a Punch for Local Businesses

By | Google, Google Changes, Google Plus, Google Search | No Comments

As the new “Snack Pack” continues to spread across browsers, it’s becoming apparent that this new 3-pack listing is part of an official roll out and not just a test. We have analyzed the Snack Pack and offers some insight as to what this change can mean for local businesses.

What is the Snack Pack?

If you’re a small business owner and not a marketer, you’re probably wondering, “What the heck is a Snack Pack?” or “Pudding? Why are we talking about pudding?” The so-called “Snack Pack” is the collection of three listings that you see when you search for a local business. Let’s say you’re searching for an online marketing company in the Kansas City area (*ahem*), so you go to Google and type in “online marketing kansas city” (because nobody searches with capital letters, let’s be real). This is what you would see:

Snak Pak
Behold, the Snack Pack. You get the top three results for your search term, their website and directions to their office (if they have either of those). You also get a map of the area with many pins including, of course, ones for the top hits. At the bottom of the pack is a link leading you to more results and an even broader map.

Snak Pak Map

What makes this an update?

Does it feel like something’s… missing? That certain something is four whole listings. Previously (and still for some people), Google would present you with a “7-pack,” or as the name blatantly implies, the top seven listings for your search term. It also linked you to the map, which you had to click on to view.

Also notable for local businesses is that the new Snack Pack no longer links to Google + pages, following suit with Google’s debranding of the service.

Unfortunately, the web address, address and phone number are not visible either, on mobile or desktop. However, the mobile version of the Snack Pack does feature a convenient “Call” button.

What does this mean for me?

Since the Snack Pack is still in its infancy, we don’t know yet what this will mean for business. Tyler has some theories:

  • More people may click on the organic listings below the local Snack Pack.
  • On the flip side, the majority may click to view more, which will drive more traffic to Google listings.

The TTP Strategy Team is going to closely monitor the Snack Pack to identify trends and determine which way people are leaning. In the mean time, according to a heat map study by Mike Ramsey of Nifty Marketing, organic links see the most clicks, except in the case of restaurant searches.

When it comes right down to it, though, Tyler notes, “This changes increases the importance of local search marketing – it’s important to stay higher up in the local pack.”

Why is Google doing this?

Arguments abound but the most popular idea is that Google is doing this to drive more traffic through Adwords. Hey, the world’s most powerful and beloved search engine’s gotta make money somehow, right?

Call TTP

Still a little hazy? Too many strange, seemingly food-related terms to make sense of? Let Turn The Page understand the Snack Pack, and any update Google may roll out, for you. For more information about teaming up with our freaky online marketing team, give us a call today at (816) 527-8371 or (844) 889-5001 or contact us online.

Ranking Outside of Your Physical Location in Local Search

By | Blog, Google, Google Places, Google Plus, Google Search, local search, Online Marketing, Search Engine Optimization | No Comments

For businesses without a storefront, local search can get tricky.

Google wants to avoid businesses appearing in local search results if that business does not have a physical location in the city searched. They address this in the Google Places Quality Guidelines, where they disallow PO boxes and fake addresses.

The only known exception to this guideline is a business with general service areas. In this instance, businesses are to create a listing under one physical location. They are then allowed to designate those service areas. However, listing the designated service areas may not be effective in those areas with heavy competition.

In order to begin ranking in local search, we recommend the following tips and tricks.

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digitalstartups

A Digital Checklist for Your Business Startup

By | Blog, Blogging, Facebook, Google Analytics, Google Plus, Google Webmaster Tools, instagram, Online Marketing, optimization, Search Engine Optimization, Youtube | No Comments

When launching your small business startup, you likely know you need a strong web presence, but you’re lost on where to start. Have no fear, Turn The Page Online Marketing is here! We’ve prioritized the steps you need to take while establishing your business startup’s presence in the online marketing world.

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Google Search Introduces Social Results & the Knowledge Graph

By | Google, Google Plus, Google Search | No Comments

It’s how you find the telephone number of your favorite pizza joint, it’s how you reconnect with long-lost relatives, it’s how you learn about things never taught in school textbooks — it’s Google Search. Google Search has revolutionized the way we access information, and they’ve just launched two tools that will make the information-seeking experience more personal and effective than ever. Fellow Googlers, meet Google’s latest — social results and the Knowledge Graph.

Social Results

It seems like just yesterday that the search engine giant created Google +. Since, Google + has established itself as a unique social media network, connecting anyone with a Google account to millions of other users. To enhance the Google Search experience, the search engine masterminds have added a personal touch.

Now you can make social queries on the search engine. It works like any other search: simply enter your query and wait for the results to appear. Social results will pop up with public search results. Finally, you can read your friends’ minds, Google + friends, at least. Any non-private, search-related pics, posts, or pages your friends have shared on their Google + account will appear in your search.

Hungry but can’t remember the name of that amazing gyro restaurant your friend always mentions? Look no further than Google Search. With the swipe of a few fingers, any search-specific Google + posts she made will appear, resolving the afternoon’s gyro dilemma.

Sounds pretty awesome, right? We couldn’t be more excited! The only catch is that your search must be made from Google.com while you’re signed into either your Google or SSL (Secure Sockets Layer) account. Your language must also be set to U.S. English. Aside from this, you’re free to mull through social results to your heart’s content.

Knowledge Graph

If you weren’t able to pin down the name of your friend’s favorite greek restaurant, the  Knowledge Graph may be the next best thing. Simply search for a person, place, or thing — think elementary-school noun lessons — and look for a small box to appear on the right-hand side of your screen. And, no, this isn’t a “Birchbox” filled with goodies. It’s still pretty awesome, though! After making your search, this little black box will pop up with oodles of helpful information. Most often, you’ll see basic facts, photos, and other informational gems acquired from Google’s most popular search results.

Who’s to thank for this great tool? The Knowledge Graph, Google’s resource for linking “real-world things” to other related entities, is the driving force behind this tool. For the most part, this information will be relevant, progressing organically with time and new information. See something irrelevant or outdated? Google’s constantly updating its information, so your feedback is encouraged! Although this tool is currently limited to people, place, and thing searches, it will help you find better Google Search results in no time.

Because curiosity and the desire to learn are embedded in our DNA, we are some of Google’s biggest fans. With the ability to get social results and access information more effectively than ever, we’re pretty stoked to put these tools to work.

Want to learn more about Turn the Page? Google us! We’re always discovering and sharing new information.