You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and ice for the warm weather. Plus, there are those refreshing spring rains to clean off those ugly soggy leaves and salted streets. You can practically feel the buzz of summer in the air by April. So, this excitement is the perfect time to reattain your old customers’ attention again, as well as pull in new ones. Read More
Turn The Page employees often get skeptical looks from family and friends when we tell them we work in online marketing.
For many people, it’s unclear what exactly this entails.[bctt tweet=”Wondering what an online marketer does? Find out, GIF-style!” username=””]
To provide a little context, we present an Illustrated Day in the Life of a Page Turner.
At Turn The Page Online Marketing, we are passionate about helping improve your business by finding ways to increase your presence online. We are experts at finding what sets your business apart from the crowd finding the best way to highlight your unique qualities. Check out this infographic to discover how online location, prominence, and relevancy are essential to your business!
Take charge of your online presence today. Call our freaky digital marketing team at (816) 527-8371 for more information about what we can do for your business.
Social media websites, such as Facebook, Instagram, and Twitter present unique and modern platforms for businesses to reach customers. Established companies and startups alike have the opportunity to benefit from social media marketing. More businesses are starting to understand the essential role social media marketing plays in the modern professional world. Businesses can use social media to grow awareness for their brand and products and to gain a loyal following. However, social media marketing is much more than simply posting pictures and gaining “likes.”
A business’s social media presence has the power to harm the business just as easily as it can help the business. Making mistakes on social media, from posting something offensive or simply lacking the information and strategic planning that is necessary for a successful marketing campaign, can alienate customers and harm your business. Here are a few reasons why working with a professional marketing company is essential for your social media marketing presence.
Avoid Mistakes by Careless Employees
Almost every week we hear stories in the news about an employee getting in big trouble for posting something offensive, stupid, or bigoted on social media. These inappropriate posts have the potential to create real problems for companies, as they alienate customers and damage a business’s reputation. Even though we all know that the Internet is a public platform on which everything we post remains ad infinitum, people all too often post pictures and statements that are simply unacceptable for a professional business. Example: the group of British bankers who recently thought it would be a good idea to film a fake ISIS beheading and post it online.
Benefit from a Clear, Effective Marketing Strategy
It’s impossible to deliver a concise, effective message to clients and potential clients without a clear social media strategy. In order to optimize the marketing potential of social media, companies must have a distinct voice, calculable goals, and a strategic publication calendar. Simply posting blindly, without the planning and research that good marketing requires, will lead to disjointed posts and a diminished following. A professional marketing company has the means and expertise necessary to create a clear and effective social media strategy that is essential to putting your company on the map and increasing brand awareness.
Legitimize Your Brand
Social media has real power to establish brands as legitimate and earn companies a loyal following. Today, the Internet is the first place consumers look when they want to discover more about a business they are interested in. A company’s social media page is a major part of its online presence. Businesses, especially small ones, tend to have websites that don’t change too much after the initial setup. However, social media sites, like Facebook or Twitter, give companies a fantastic platform on which to update consumers on what’s going on at the business, and to establish a real voice with new posts and photos. A company’s social media page, when done correctly, tells consumers that the company is active and interested in communicating with consumers. Consumers like being able to see how popular a brand is by browsing how many followers it has on Twitter or reading its Facebook reviews.
However, with the good comes the bad. Sub-par social media marketing has the opposite power. When companies fail to make regular, focused posts and aren’t gaining followers, new customers are quickly alienated from their initial interest and the brand no longer seems legitimate. A professional marketing company can help you figure out how to use social media in a way that will legitimize your brand and attract new customers to your business.
Discover How a Marketing Company Can Help Your Business
Do you want a clear, effective social media marketing strategy that works for your business? Take a step forward for your business and call the online marketing team at Turn The Page at (816) 527-8371 or (844) 889-5001 today. Discover how we can use our expertise in social media marketing to bring awareness and new customers to your company.
To be truly successful in online marketing, you have to have a deep understanding of the things that motivate your customers. When you understand the psychological factors that make a client buy your product and return to your brand, you have a marked advantage over your competition.
Are you paying attention to what women want?
If not, you’re missing out on a major opportunity. Women account for $7 trillion in consumer spending and they make 85% of purchasing decisions. They also control 60% of personal wealth in the U.S. Women have a tremendous financial clout in this country, so it makes sense to create a marketing strategy that speaks directly to them. But reaching women is a harder task than many marketing experts expect; 91% of women say that advertisers do not understand them.
Summer is the perfect time to reassess. You finally have time to take a breath–and take a look at your business’s goals, budget, and staffing situation. But most importantly, it is a time to make a change in your online marketing technique, to reevaluate how you deliver content to your customers. If you focus on them instead of on your business, you can keep them engaged even in the slower months.
It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.
Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.
You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?
In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.
As we enter a new year, there are undoubtedly many thoughts on your mind as a small business owner. You’re probably penning your 2014 business resolutions, dreaming of your hopes for the growth of your venture, and finalizing your upcoming budget. But as you look forward to the new year ahead, it’s key to not forget to look back.
A new year is the perfect time to reflect on the investments you made in 2013, particularly your marketing efforts. After all, if the marketing efforts you made in the past are not producing the ROI you need, why would you copy your marketing strategies in the new year?