What is Pay Per Click Advertising?
Also known as paid search, PPC works on an auction system. Your franchise location bids for the types of search phrases you want to target. So if you’re a sandwich shop in Kansas City, one of your target phrases should probably go something like “sandwich shop in Kansas City.”
But you wouldn’t be here if it were that easy. Like any auction, when you know what you’re doing you can get a deal and, if you don’t know what you’re doing, well you can spend way more than you should. That’s why having a trained PPC management team, like the Bing- and Google-certified experts at Franchise Marketing Group, pays off. Literally.
Even when you provide the best services in town, you still need to be highly visible online to succeed. Sometimes your entire franchise or just a part of your franchise needs a boost online. Our professional PPC advertising staff are experts at providing great results from PPC at freaky good rates. We know how to design and run an effective paid search campaign, from the first step of selecting keywords, to writing ad text, to monitoring and adjusting the campaign once it’s launched.
Get Freaky Results for Your Franchise with Custom PPC Ads
Franchise Marketing Group can give you a hand by implementing our highly-effective pay per click advertising campaigns for each individual franchise location. Every campaign is customized to fit the franchise brand and reflect the location’s exact market. Whether your franchise wishes to reach the entire country or simply five miles around a specific location, our pay per click advertising strategy will target the right people.
Enjoy the Flexibility of a PPC Strategy From FMG
FMG knows that a pay per click ad shouldn’t be written and then left out on its own, orphaned with no one to look after it. We use our expertise to evaluate and adjust PPC campaigns on a daily basis, ensuring they produce the best results for our franchise clients.
Nothing is set in stone, either. When you start a PPC advertising campaign with FMG, you’ll approve the keywords we target and the paid search budget we use. We’ll share our expertise when it comes to adjusting the campaign, but all budget changes — increases or reductions — will come from you.
Plus, we won’t lock you into a long-term PPC campaign if that’s not what you’re looking for. You can always test the waters with a short-term paid search advertisement to see just how powerful pay per click can be. Whether you opt for a long-term or short-term PPC advertising campaign, PPC by FMG will give your franchise locations noticeable results. Unlike that “hair removal cream” you bought off an infomercial.
PPC + FMG = Success
Whether you choose to use just FMG’s pay per click campaign or more of our freaky-fabulous online marketing services, we will design a paid search strategy that falls in line with your overall marketing goals. Because of our comprehensive background in the field, we know how to design PPC campaigns that complement your other online marketing efforts and work with your branding.
For more details about our results-driven PPC advertising services, call Franchise Marketing Group at (888) 901-6117 today.