Turn The Page Online Marketing is looking for a flexible wordsmith to write new and updated webpage copy and meta-data for our SEO clients’ websites.
The copywriter is a member of the Account Services department. The candidate must be able to work independently through a recurrent monthly workload but also be able to work collaboratively with a team when called on to do so.
The copywriter must be, first and foremost, a good writer, able to adopt different language, tone and style depending on the nature of the client’s business. SEO copywriting balances the goal of satisfying constantly changing search engine criteria with the goal of writing high quality, compelling, persuasive content for people to read. Writing for the search engines helps people find our clients’ websites. Writing for the people themselves seeks to persuade them to take action by clicking into the site and from there, contacting the client to learn more and make a purchase decision.
This is an entry-level writer’s position. The SEO copywriter reports to the Senior Account Strategist, writing to specific pages and keywords as instructed based on the strategist’s ongoing analysis and research. The SEO copywriter keeps the tone and targeted message of each page of the website consistent while refreshing the specific language. The desired result of these efforts is that each page, over time, ranks consistently high in organic (non-paid) searches for that product or service within a specified geographic area where applicable.
Primary duties include working through and completing a recurrent monthly workload on time and as instructed, as well as being called to work on one-time and ongoing website development projects.
Preferred Experience, Knowledge and/or Skills:
- Adaptation to different brand voices and audiences
- SEO best practices
- An exceptional grasp of the English language
- Ability to communicate the same message in different language, while keeping writing quality high.
We’re looking for transformative thinkers that thrive on enacting change and sparking conversations. We empower our teams to disrupt the status quo and identify unconsidered needs for our clients and their customers.