In the not-so-distant past, paying for a post to be promoted on social media was seen as frivolous and even desperate. But things have changed. Now, paid campaigns on social media have become a powerful online marketing tool to boost business for companies of all sizes, and the experts at Turn The Page want to help you take advantage of that.
There are a number of benefits to employing paid campaigns, rather than merely hoping your post gains some traction.
You’re in control – Paid campaigns let you target specific markets, narrowing them down by demographics such as age, location and interests. So you don’t have to worry about your money being wasted on the wrong audience. Our experts will help you create a plan that caters to your target market.
You’ll be exposed – Because you’re paying money to promote your post or have an ad appear on the sidebar, social media platforms are going to make sure that it is seen. Many paid campaigns are now “above-the-fold,” or visible before a user even scrolls down their feed. This ensures that your promoted post is exposed to a greater number of people. And TTP will ensure that your post packs a punch and makes an impact worth your money.
You’ll become an authority – You’ll gain traffic when people realize that you are knowledgeable about a certain topic, but there’s an even more subtle psychology to paid campaigns. When audience members recognize that you have paid for a post to be promoted or for an advertisement, they’ll label you as an authority figure. Our marketing experts at TTP aim to establish you as a leader in your field with paid campaigns across social media platforms.
Paid campaigns can make a huge difference in your marketing efforts. To learn more about what Turn The Page can do for you, give us a call today at (816) 527-8371 or (844) 889-5001.