Quality Content: The Backbone of Online Marketing Services
If you have ever worked a day in online marketing, you’ve undoubtedly heard the cliche phrase “content is king.” The saying is so ubiquitous and often trivial that many times we fail to acknowledge its purpose or meaning. It is kind of like the term “gourmet,” or “love” in that regard. Or how little league coaches always said “keep your eye on the ball.”
But the fact of the matter is that when it comes to Internet marketing, content is still figuratively the king. Content is the foundation of Internet marketing. While website design drawers in the consumers, content is what they ultimately choose to stay for. And although the phrase has been said many times, many ways, it is really never been more true than now. Just consider a few Internet marketing statistics:
- 81% of U.S. online consumers trust information they read in blogs.
- Content marketing costs 62% less than traditional marketing — while generating almost 3x as many leads!
- Businesses that invest in content marketing have conversion rates 6x higher than those who do not.
When content marketing is done right, it can help your organization earn the trust of consumers — which can ultimately help you earn their business. And that is the idealistic goal, help your consumers, who in return help your business. Our team can help you develop and deploy a robust, effective content marketing program that aligns with your goals.