Reaching Your Target Market
Most online marketers are quick to share the importance of maintaining a Facebook presence for your business. What they don’t tell you, though, is that updates to Facebook’s algorithm have drastically changed how you can reach customers on the platform, effectively rendering organic reach dead.
This doesn’t mean Facebook isn’t the place to be, though. Quite the opposite, actually: Facebook’s paid model provides a unique opportunity to get your business’ name in front of the right eyes — at a low cost. One study found that 70% of Facebook ads had an ROI of 3x or better; 50% had an ROI of 5x. . With the right Facebook advertising experts (ahem…), you can collect leads, keep your brand top of mind, and affect off-site purchasing behavior.