Typically, big companies of consumer packaged goods (CPG) are at the top of the mass-marketing game. Their brand is recognizable, so all they have to do is let people know about their new products and services. According to a recent report from eMarketer, CPG brands (in this case, grocery) are beginning to insert themselves at all points of the buyer’s journey, instead of focusing on brand awareness and promotions by retailers. This means that these brands are using a “small business” model, such as targeted advertising, social media strategies, and restructuring how eCommerce product pages are managed. Read More
Okay, so you might be wondering why I would give out FREE information about how to market your business yourself. Well, everyone has to start somewhere and for those of us who are brave enough to live the dream out-of-pocket for a while, they need a little break on the financial front. You see, once a business ramps up some awareness and begins to generate a decent amount of revenue they don’t have time to market themselves and will rely on us. Read More
Your business should continually check in on what it is getting for the time, money, and resources that you’re investing. It’s crucial to acknowledge that everything on your website is probably the first (and, perhaps, only) impression a customer has of your company. Many industries rely on content to manage brand perceptions and create a solid brand value. Content is about as cost-effective as it gets for marketing, as studies have shown that content has a higher recall value for consumers than other forms of advertising. Read More
You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and ice for the warm weather. Plus, there are those refreshing spring rains to clean off those ugly soggy leaves and salted streets. You can practically feel the buzz of summer in the air by April. So, this excitement is the perfect time to reattain your old customers’ attention again, as well as pull in new ones. Read More
Drawing in new business is an essential focus of every business but when you are just beginning to strategize on an online marketing initiative, it’s daunting to know where to begin. Focusing on your existing customers is a great place to start. Yeah, it might sound a little silly to sell to recurring customers but aren’t they the consumers you know best? Read More
Marketing isn’t what it used to be. The goal is no longer to get as many impressions as possible and people will eventually visit your store. There are now so many businesses that are entirely contained online and don’t have storefronts that can attract random passers-by. Traffic is no longer the number of people who see your ads, it’s the number of people who visit your website. Read More
So, you’re looking over your email campaign results, and once again, your open rate is low. So is your click-through rate. Even after you put so much time and energy in the content!
Before you throw in the towel, check out these 10 email marketing tips to help resuscitate your campaigns. Read More
With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.
We’re going to guide your through choosing the right social media channels for your business. Read More
What’s business without a little friendly competition? No matter the size of your business or what industry you’re in, you’re bound to have a few (or many!) business rivals competing for your customer base. An effective competitive marketing strategy should aim to develop your own unique brand and make your business stand out from the pack. Sometimes this can even involve throwing a little shade at the competition.
[bctt tweet=”What’s business without a little friendly competition?”]