The Dos and Don’ts of Twitter

By | Twitter | No Comments

When it comes to social media etiquette and the Twitterverse, there are some things you should and shouldn’t do.

If you haven’t quite mastered Twitter and communicating online, you’ll want to before your lack of familiarity with the platform lands you in hot water.

Don't look like a fool on #Twitter - learn the do's & don'ts! Click To Tweet

It can be hard to stay up-to-date with best practices in Twitter, though, with changes being rolled out regularly. Most recently, a source close to Twitter said that the platform would no longer count links and images as part of its 140-character limit, freeing up space for longer messages.

So how can you be sure you’re tweeting right? Check out our dos and don’ts to make sure you’re on the right track.

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Iowa State students investigated for threatening tweets

By | Blog, Negative Comments, social media Policy, Twitter | No Comments

We are going to mark this down as for an example of how to not use Twitter.

One of the local sports teams in our area, the University of Kansas, played in a basketball game Monday night against Iowa State. The game was controversial for several reasons: the officiating and one of the players on Kansas dunking at the end of the game.

The player, Elijah Johnson, torched Iowa State for 39 points (including eight in the final 29 seconds of the second half and 12 in overtime), and dunked on the final play of the game, when Kansas was up 10 points already.

Johnson, who received boos immediately following the dunk, apologized live on ESPN’s SportsCenter and to Iowa State’s coach.

Unfortunately, some Iowa State fans did not see Johnson’s apology and took to social media to display their outrage. WARNING: the following images contain racist, homophobic and threatening language.

The two Twitter accounts that tweeted these hateful words have been deactivated. Late Tuesday night, the Iowa State Police Department confirmed to ABC5 that they are investigating the online threats:
We suggest this to anyone on Twitter:

  • Don’t make death threats to anyone
  • Don’t say anything you wouldn’t want your mother to see
  • Just because you delete your accounts or tweets that doesn’t mean the tweets won’t get a screenshot taken of them
  • If you are going to make threats on Twitter, using your real name in a Twitter handle makes it really easy for the Internet to find out who you are

While police will have to prove that these students actually tweeted these threats, it raises several questions:

What can and should happen to someone who makes a threat to another person online?

A Miami teen was arrested in December following the Sandy Hook Elementary shooting for tweeting the following: “Yeah a bunch of little kids died. I could care less. And my school announced it like matters. safe? I could shoot this school up easily.”

A 25-year-old Birmingham, Alabama man was arrested and charged for making a threat to President Obama over Twitter in October. Some of his tweets read: ”Free speech? Really? Let’s test this! Let’s kill the president!” and ”I’m going to finish this, if they get me, they get me! #ohwell. I think we could get the president with cyanide. #MakeItSlow.”

A Texas high school quarterback was arrested for suggestively tweeting about killing teachers. Oscar Resendez tweeted “Or we could start a riot and kill all the teachers” and “We could call in a bomb threat so we can go home.”

Back to the Iowa State students:

Under Iowa state law, an assault is defined as “Any act which is intended to place another in fear of immediate physical contact which will be painful, injurious, insulting, or offensive, coupled with the apparent ability to execute the act.”

The Iowa State statute I.C.A. 708.2 states that Stephen Koithan could face anywhere from a simple misdemeanor or aggravated misdemeanor depending on his criminal history.

The police will most likely investigate to see if Koithan has a gun and they will take it from there.

Regardless of any criminal charges filed against Koithan, this will most likely follow him (rightfully so, we may add) into his professional career.

In the end, it is best to just never make a threat on Twitter or in real life.

Small Business Saturday

By | Email Marketing, Facebook, Local Business, Twitter | No Comments

We love this local business movement in its second year. It should be called “local” not small but the initiative is an excellent one. Driven by American Express it provides a focal point for leading customers to local businesses.  Held on the Saturday after Black Friday.  This is a day when we can all celebrate shopping local and support local business owners in our area.  American Express is providing access to free tools we recommend for growing your business.

The move toward local business is not just on the Saturday after Black Friday. Local business has opportunity every day of the year. Smart phones and location technology online are driving a local revolution. Online search is turning more and more local. People don’t just want to know who has the product or service they are looking for – they want to know who has it close by.

Are you taking advantage of this beneficial shift? What can you do to get ready?

Are you engaging with your customers? Generating contact on Facebook, Twitter or through a regular email.

Is your business listed online? Claim you business on Google Places, Bing Business Portal and Yahoo Local Listings.

Add a lot of pictures, videos of your business. Create amazing offers and publish online.

Its a fun and exciting time to be a local business and Turn The Page is absolutely thrilled to be part of the journey with so many great small business owners.

Do Tweets Impact Business Decision Makers?

By | Twitter, twitter for business | No Comments

Businesses have captured Twitter’s power and used it to reach the consumer. Thousands of consumers are influenced by marketing efforts using tweets. But how does the modern B2B marketer use Twitter to influence business decision makers?

Compete and Twitter Advertising recently set out to answer this question. The results of their study show that B2B tweets drive site traffic, increase brand search, and influence conversion.

The Method

The researchers observed over 6,000 U.S. internet users and watched their site visitation habits to more than 400 B2B tech sites. The test group consisted of people who saw at least one tweet from a B2B tech company, while the two control groups included average internet users and those who did not see any B2B tech tweets.

The Results

Twitter users who see B2B tech tweets are more likely to visit the sites of those brands, search those brands, and complete sign up on those sites. For all three categories, twitter users who saw the B2B tech tweets engaged with the brands more than the average internet user.

The Impact

This is significant evidence for the effectiveness of B2B Twitter marketing efforts. Business decision makers are actively using Twitter to learn about brands, products, and services. They have important decisions to make, and twitter is one tool they use to make research easier.

Tweets can drive people to a brand’s site, but they can also influence users to convert; and in the end, isn’t that our goal? Tweets can drive B2B consumers to conversion, which leads to sales, proving the importance of twitter in the B2B world.