How to master twitter

The Dos and Don’ts of Twitter

By | Twitter | No Comments

When it comes to social media etiquette and the Twitterverse, there are some things you should and shouldn’t do.

If you haven’t quite mastered Twitter and communicating online, you’ll want to before your lack of familiarity with the platform lands you in hot water.

[bctt tweet=”Don’t look like a fool on #Twitter – learn the do’s & don’ts! ” username=”TurnUptheSEM”]

It can be hard to stay up-to-date with best practices in Twitter, though, with changes being rolled out regularly. Most recently, a source close to Twitter said that the platform would no longer count links and images as part of its 140-character limit, freeing up space for longer messages.

So how can you be sure you’re tweeting right? Check out our dos and don’ts to make sure you’re on the right track.

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Tweeting a Brighter Future

By | Social Media, Twitter | No Comments

In a recent post, we applauded Pepsi’s innovative vending machine that dispenses beverages in exchange for Likes.  What’s cooler than this, though?  It wasn’t easy to find a worthy competitor, but we stumbled across something that’s just as awesome. Social media fans, meet ”Hundreds and Thousands,”  the LED tunnel fueled by tweets.

Our friends Down Under at Designworks and Benevolent Society teamed up to create this cutting edge light installation. Their idea is simple: the more you tweet, the brighter the light show. What’s more, though, is the message – or in this case, messages – that inspired the project.

Just as the name suggests, thousands of LED lights comprise the installation. However, the lights aren’t just there for decoration — they represent the hopes of thousands of Australians. For years now, the Benevolent Society has provided services that aim to improve people’s lives. And in the spirit of their mission, the organization invited natives to express their hopes for the future.

Using the #hopeforchange hashtag, the public can tweet a positive change they hope is achieved within the next 200 years. In return for their 140 character deposit, they’ll receive a beautiful  light show inspired by the dreams of a nation. If you weren’t already a believer, you can rest assured that social media is quite literally creating a brighter future!

With inventions like this light installation and Pepsi’s Like-fueled vending machine, it seems the applications for social media are limitless. So, what’s next? Cars powered by Instagram Likes, or how about free coffees in exchange for Facebook Shares? As writers and social media fanatics, we are particularly fond of the last idea.  Although we aren’t sure what social media has in store for us, we’re hopeful that it continues to help improve society, and if at all possible, is filled with the sweet aroma of freshly brewed coffee beans (*hint, hint*).

Want to learn more about social media? If so, stop by and check out our other blogs about the latest social media trends.

Social Media Marketing for Twitter InfoGraphic

By | Social Media, social media for business, Twitter, twitter for business | No Comments

With over 100 million internet users already on Twitter and 1 million new users signing up to the social network every day, it doesn’t take a rocket scientist to figure out that your business needs to jump on the twitterwagon. So, you create your account, you’re excited to make your first official “tweet”, and then you sit there staring at the screen. What do you do now? At Turn the Page, we have created this handy dandy social media marketing infographic to help you out. Just follow the twitter tips below, share them with your friends and you’ll be on your way to Twitter stardom in no time.

Social Media Marketing for Twitter InfoGraphic

#Facebook now with #Hashtags

By | Facebook, Social Media, Twitter | No Comments

This week, Facebook began rolling out hashtag use for users to search and tag.

 If you’re a regular to Facebook, you’ve probably noticed many people have already been using hashtags. It’s likely they’ve developed a habit from posting to Twitter and Instagram. But anyone on this social network can now use hashtags- and they’ll work. These hashtags will now be clickable and users can search for them as well.

We’ve seen hashtags in Twitter for years, allowing us to live tweet, search an event or subject and get things trending. Other social media platforms such as Pinterest, Flickr, Tumblr and Google + have already been allowing users to participate in a common conversation through hashtags.

As of yesterday, Facebook users will begin to see this new capability. Gradually, we will all be able to join in on Facebook hashtag use over the next several weeks. Once it takes off, we’ll likely see trending capabilities being incorporated as well.

Hundreds of millions of people around the world use Facebook daily to connect with friends and family. With enhanced ways to connect with more people and be a part of the conversation, we think users have not only anticipated this but will make the most of it.

What do you think of Facebook finally incorporating hashtags?  My opinion: #itsabouttime

Social Media and the Job Hunt

By | Blog, Facebook, Google, Jobs, LinkedIn, Social Media, Twitter | No Comments

Does anyone even look in the newspaper for jobs anymore? Searching through social media for jobs is one of the most common ways the unemployed look for work. Employers are posting openings on LinkedIn, tweeting about positions and recruiting on Facebook. If you find a job opening online, chances are your future employer will also find you online, so use social media to your advantage.

Is social media hurting your chances?

CNBC article goes in-depth about a nationwide CareerBuilder survey conducted from February 11 to March 6, 2013 that found out why some candidates were taken out of the running after viewing social media pages.

  • 50%: Candidate’s profile included inappropriate photos or information
  • 48%: Information was posted about drinking or using drugs
  • 33%: Candidate had spoken negatively about a previous employer
  • 24%: Potential employee lied about qualifications

Everyone makes mistakes, but I can’t help but wonder what these people were thinking. Use common sense. If you don’t have something nice or appropriate to say on social media, simply don’t put it out there.

Is social media boosting your chances?

The same study also revealed that social media can increase your chances at being offered a position, as long as you’re using it right.

  • 57%: Candidate conveyed a professional image
  • 50%: Potential employee expressed a wide variety of interests
  • 49%: Information posted on social media sites supported qualifications and résumé
  • 38%: Other people posted positive reviews about the job candidate. 

Using Social Media to Your Advantage

  • Search for yourself on Google. What you see is what potential employers will also see, so remove any questionable content as soon as possible. A good rule of thumb: if you wouldn’t want your grandmother to see or read it, don’t post it on your social media page. Some damage can’t be undone, but delete old pages if you think you need a fresh start.
  • Make connections even when you aren’t job hunting. Networking now is what will help you find your next job later. Tweet companies you’re interested in, and ask relevant questions.
  • Ask for recommendations on LinkedIn from previous managers or even professors who can attest to your skills and work ethic.
  • Brag about yourself. As competitive as the job market can be, never sell yourself short. However, do make a conscious effort not to exaggerate or lie. Potential employers will find out. 

Using social media can be extremely helpful in your job search as long as you’re using it properly. In fact, I found my job here at Turn The Page through LinkedIn! An interview will be your big selling point, but you have to get there first. Let your social media sites boost your chances and complement your job search.