Category

LinkedIn

Blog Platforms

Stay in or be Social? Choosing the Right Blogging Platform for Your Business

By | Blogging, Content Marketing, Content Writing, Facebook, LinkedIn, Online Marketing | No Comments

Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?

Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.

Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?

In-house or external blog? Weigh the pros & cons before deciding where to place your content! Click To Tweet

There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).

Read More

Social Media and the Job Hunt

By | Blog, Facebook, Google, Jobs, LinkedIn, Social Media, Twitter | No Comments

Does anyone even look in the newspaper for jobs anymore? Searching through social media for jobs is one of the most common ways the unemployed look for work. Employers are posting openings on LinkedIn, tweeting about positions and recruiting on Facebook. If you find a job opening online, chances are your future employer will also find you online, so use social media to your advantage.

Is social media hurting your chances?

CNBC article goes in-depth about a nationwide CareerBuilder survey conducted from February 11 to March 6, 2013 that found out why some candidates were taken out of the running after viewing social media pages.

  • 50%: Candidate’s profile included inappropriate photos or information
  • 48%: Information was posted about drinking or using drugs
  • 33%: Candidate had spoken negatively about a previous employer
  • 24%: Potential employee lied about qualifications

Everyone makes mistakes, but I can’t help but wonder what these people were thinking. Use common sense. If you don’t have something nice or appropriate to say on social media, simply don’t put it out there.

Is social media boosting your chances?

The same study also revealed that social media can increase your chances at being offered a position, as long as you’re using it right.

  • 57%: Candidate conveyed a professional image
  • 50%: Potential employee expressed a wide variety of interests
  • 49%: Information posted on social media sites supported qualifications and résumé
  • 38%: Other people posted positive reviews about the job candidate. 

Using Social Media to Your Advantage

  • Search for yourself on Google. What you see is what potential employers will also see, so remove any questionable content as soon as possible. A good rule of thumb: if you wouldn’t want your grandmother to see or read it, don’t post it on your social media page. Some damage can’t be undone, but delete old pages if you think you need a fresh start.
  • Make connections even when you aren’t job hunting. Networking now is what will help you find your next job later. Tweet companies you’re interested in, and ask relevant questions.
  • Ask for recommendations on LinkedIn from previous managers or even professors who can attest to your skills and work ethic.
  • Brag about yourself. As competitive as the job market can be, never sell yourself short. However, do make a conscious effort not to exaggerate or lie. Potential employers will find out. 

Using social media can be extremely helpful in your job search as long as you’re using it properly. In fact, I found my job here at Turn The Page through LinkedIn! An interview will be your big selling point, but you have to get there first. Let your social media sites boost your chances and complement your job search.