Category

Search Engine Optimization

reasons to have a blog

Behind the Scenes of a Blog AKA 10 Ways Your Blog Works for Your Business

By | Blog, Blogging, Search Engine Optimization, SEO | No Comments

A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”

And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you – from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between.

  1. Your blog fuels SEO like an energy drink. Search engines (namely Google) love new content (and images) and will reward you for it by serving up your content to more readers. The more content you put out, the higher you will rank in search, while pushing competition further down the page.
  2. You don’t have to be a professional designer or have any real website building skills. Many blogging platforms like WordPress are people-friendly and don’t require advanced graphic skills.
  3. 60% of businesses who blog acquire more customers. Not too shabby!
  4. Your blog is the hub of all of your content marketing efforts. You can share blogs across any social media channel with links for your customers (new or old) to keep coming back for more.
  5. It gives your company a voice and establishes thought leadership in your industry. It also creates a place to talk about your new products or services andMarketing without blogging is like Batman without Robin Click To Tweet weigh in on timely news topics or market trends. It’s also the place to let your brand’s personality shine and show people what you’re all about.
  6. A blog creates a two-way conversation with your customers, prospects and industry peers. It encourages interaction, comments and feedback. This does require taking the time to read and respond to comments – there’s likely a client prospect waiting!
  7. A blog keeps you focused on your content marketing strategy. You create an editorial calendar and stick to it to continuously deliver purposeful content.
  8. It’s a great place to share company news and press releases – making it easy to share with media outlets.  Blogs can serve as landing pages for your website – links to share for specific content or a news story.
  9. You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
  10. Blogs can give you insight into your audience. You can track blog visits through analytics and measure what interests your customers most.

At this point in the digital media world, marketing without blogging is like Batman without Robin – you’ve got a great tool at your dispense that is waiting to get to work!

To learn more about our blogging services, call (816) 527-8371 or (844) 889-5001 today!

 

1

How to Know if Your SEO Consultant is Worth the Money

By | Search Engine Optimization, SEO | No Comments

Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:

Read More

1

Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

Read More

2

What to Expect in SEO in 2016!

By | Google Changes, Google Maps, Google My Business, Local Business, local search, mobile phone, mobile search, Mobile Websites, Mobile-Friendly, Online Marketing, Search Engine Optimization, Search Engine Optimization Changes, SEO, Small business, smart phone, Social Media | No Comments

When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.

We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.

Check out what we think might be in the cards for online marketing in the next year.

Read More

Lawyer SEO - Kansas City

How Content & SEO Should Intersect

By | Content Marketing, Content Writing, Search Engine Optimization, SEO | No Comments

You’ve done it.

You’ve crafted your unique take on a topic and stitched sentences together. Really good sentences. Sentences you’d like to print out and hang on your refrigerator.

You’ve revised and rewritten — you’ve weeded out the typos and the weak words and your post is awesome. 

Bad news, though. It’s not over.

Crafting great content is half the battle. The other half is making sure people find it, read it, and respond to the message that is delivered.

That’s where Search Engine Optimization — SEO — comes in.

Content may be king, but coronation can only happen with a little behind-the-scenes help from its faithful steward, SEO.

Read More

geek

Some Geeky Website Tweaks

By | Keywords, Search Engine Optimization, SEO | No Comments

There’s more to your website than just pictures and text. If you ever want to see the world that hides behind those pictures and text, on any website, right-click and select view-source. There you will see a bunch of jumbled words that make about as much sense as your party years in college. Those little words all represent something that the website uses to communicate with the computer to show text here and pictures there. It will look like gibberish to you, but it’s speaking the computer’s love language: HyperText Markup Language, also known as HTML.

Much of what you see inside of the source code is cosmetic, like the layout of the website and which pictures or text to display. But some of that code talks to other computers on the Internet like Google’s and Bing’s computers. Those are the important pieces of code for your website.

On the Internet, you’re like a human lost at sea. The way you get spotted by the giant ships of Google, Yahoo!, and Bing is with flares, and these flares are pieces of code on your website that yells to the ships passing by, getting their attention and drawing them to you. Those pieces of website code matter most if what you’re trying to do is get ranked higher in search engines. So, I’m going to show you a few bits of code that will boost your chances of Google, Yahoo!, and other search engines finding your website online.

Read More

Ranking Outside of Your Physical Location in Local Search

By | Blog, Google, Google Places, Google Plus, Google Search, local search, Online Marketing, Search Engine Optimization | No Comments

For businesses without a storefront, local search can get tricky.

Google wants to avoid businesses appearing in local search results if that business does not have a physical location in the city searched. They address this in the Google Places Quality Guidelines, where they disallow PO boxes and fake addresses.

The only known exception to this guideline is a business with general service areas. In this instance, businesses are to create a listing under one physical location. They are then allowed to designate those service areas. However, listing the designated service areas may not be effective in those areas with heavy competition.

In order to begin ranking in local search, we recommend the following tips and tricks.

Read More

digitalstartups

A Digital Checklist for Your Business Startup

By | Blog, Blogging, Facebook, Google Analytics, Google Plus, Google Webmaster Tools, instagram, Online Marketing, optimization, Search Engine Optimization, Youtube | No Comments

When launching your small business startup, you likely know you need a strong web presence, but you’re lost on where to start. Have no fear, Turn The Page Online Marketing is here! We’ve prioritized the steps you need to take while establishing your business startup’s presence in the online marketing world.

Read More