There’s more to your website than just pictures and text. If you ever want to see the world that hides behind those pictures and text, on any website, right-click and select view-source. There you will see a bunch of jumbled words that make about as much sense as your party years in college. Those little words all represent something that the website uses to communicate with the computer to show text here and pictures there. It will look like gibberish to you, but it’s speaking the computer’s love language: HyperText Markup Language, also known as HTML.
Much of what you see inside of the source code is cosmetic, like the layout of the website and which pictures or text to display. But some of that code talks to other computers on the Internet like Google’s and Bing’s computers. Those are the important pieces of code for your website.
On the Internet, you’re like a human lost at sea. The way you get spotted by the giant ships of Google, Yahoo!, and Bing is with flares, and these flares are pieces of code on your website that yells to the ships passing by, getting their attention and drawing them to you. Those pieces of website code matter most if what you’re trying to do is get ranked higher in search engines. So, I’m going to show you a few bits of code that will boost your chances of Google, Yahoo!, and other search engines finding your website online.