Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:
They’re Open About Their Techniques
You should be able to ask your SEO team what exactly they are doing to improve your search rankings and get a clear answer. If the consultant won’t share any details with you, that could be a bad sign. Your consultant should give you information about what changes the team is making to your website, the keyword research and analytics they have done, their link-building strategy, and what content they are creating.
They Give You Other Recommendations for Improving Your Web Presence
Your relationship with your SEO or online marketing company should be a partnership. A good SEO consultant will work with you and offer recommendations that you can do yourself to improve your web presence in addition to their professional services. They might suggest that you start writing a blog using strong keywords (or their team might be able to offer a blog writing service) or amp up your presence on popular social media sites. They also might discuss ways to improve your website’s speed or have you add relevant alt text to images throughout your site. The bottom line is that your SEO consultant should show a thorough understanding of how SEO works and offer a variety of solutions.
They Understand and Follow Popular Search Engines’ Webmaster Guidelines
The top three search engines are Google, Bing and Yahoo, with Google taking the lead at 64% of the market share as of 2015. Your SEO consultant should, at the very least, have an understanding of Google’s webmaster guidelines. Google penalizes pages that use shady practices to try to get more traffic, like stuffing pages with keywords that aren’t relevant, using link schemes, or placing hidden text in the website. Your SEO team should avoid these pitfalls and follow practices that will benefit your website rankings, not harm them.[bctt tweet=”Google penalizes pages that use shady practices to try to get more traffic.” username=””]
They Give You Reasonable Expectations & Follow Through with Results
Be wary of the SEO consultant that guarantees immediate number one rankings. An experienced SEO team understands that website optimization takes time to show results, and those results can vary. Sometimes website traffic might even decrease because your SEO consultant is targeting good traffic vs. all traffic. Good traffic is traffic that is most interested in your product or service. You’ll know this is the case if you see revenues start to go up even though traffic has decreased. You might not see immediate results, but over time you should see good results if you’re with the right SEO team.
Ready to work with an SEO team that you can trust with your website? Call Turn The Page Online Marketing today at (816) 527-8371 or (844) 889-5001.
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