We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More
Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More
To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.
Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.
In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.
So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!
Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:
So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.
SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.
March of the Penguin Updates
Google rolled out its last Penguin update last December. It was designed to penalize websites with spammy links and keep everyone on the up and up. However, every algorithm roll-out leaves websites as either winners or losers.
If your website is running smoothly and you’re getting the results you want as a business owner, auditing your website and running last-minute checks is probably not at the top of your mind. However, now is a great time to make sure your website won’t be penalized by the new Penguin update, which will roll out next year.
Avoiding Penguin Penalties
If your website does not conform to Google’s standards, its algorithms will make sure to penalize your website, meaning that it won’t land on the coveted first page of search results. Searchers will click on your competitors’ websites and buy whatever they’re selling before you even have a chance to show the searcher what you’re all about.
Penalized by not Being Penguin-ized
Spammy practices can mean you get a sudden spike in referring links. and that sudden increase raises a red flag for Google. especially when even a couple of websites link to your website from every page. It’s a good thing when a website refers traffic to yours, but it has to make sense.
Disavowing those referring links means telling Google that you had nothing to do with those sketchy, spammy links pointing to your site. However, simply disavowing a link is not a substitute for getting the links removed manually.
Internal Link Optimization
External links get the most Penguin-related attention, but you shouldn’t ignore your internal links. Internal links don’t necessarily affect rankings, but they do influence how search engines crawl your site in a big way. Your website needs to have varied anchor text, not just the keywords verbatim. It needs to link related pages together — ask yourself, “If someone is searching for Thing 1, would he or she also be interested in Thing 2?”
User experience is everything to Google, and if your website doesn’t meet its standards, you’ll be penalized and people won’t find your website. For more information on how you can get ready for the Penguin roll-out, call Turn The Page Online Marketing at (816) 527-8371 or (844) 889-5001 today.
Most websites rely on a good Google ranking to drive traffic toward them. A Google ranking is usually improved by -providing plenty of rich, keyword-driven content that provides useful information to visitors. Knowing this, reputable websites work hard to add new content that will bolster their Google ranking and get Web surfers clicking on their links.
What Is a Doorway Page?
However, some website developers have made use of “doorway pages” to improve their site’s Google ranking. A doorway page is a sneaky tool used to increase a website’s search footprint. A link to the doorway page pops up in the search results list, but instead of containing useful data that doorway page is really just designed for search engine robots. Users, who rely on a high Google ranking to take them to a worthwhile website, click on the doorway page only to be whisked elsewhere, which can be frustrating to the user. Website authors may have produced several doorway pages that take up the first several hits in the Google ranking. The searcher believes they will be visiting various separate websites and instead keep being led back to the same place.
Bait and Switch Tactics Mean Skewed Google Rankings
Google understands how much companies rely upon their Google ranking to drive customer traffic. That’s why they are constantly making efforts to improve their search engine capabilities. Because doorway pages inherently skew the Google ranking search results, the company is seeking to penalize those that rely on these bait and switch tactics. To combat these tactics, Google has announced that they will be making a Google ranking adjustment. This means that they are making changes to their search algorithm. Essentially, the alteration to the algorithm is intended to weed out the doorway pages so that more Google ranking search results are unique, useful websites.
Google’s New Algorithm Means Rich Content for Users
Google seems confident that the effects of the algorithm change will immediately be noticed by websites that rely on a doorway page campaign. Hopefully, web users will also notice the change in improved Google ranking results.
The new algorithm may mean a boost in Google ranking results for the kinds of content-rich, useful and meaningful websites that users are typically seeking. Turn The Page Online Marketing’s experts deliver the content-rich websites Google users want, driving Web traffic to you.
To learn more about how we can help improve your Google ranking, call (816) 527-8371 today.
The Page Turners are doing some pretty amazing things over here. Check out our latest round of results:
About the Client
The experts at Talon Concrete & Quicksilver Readymix have more than 120 years of combined experience. They provide a variety of concrete products to the Warrensburg and Kansas City areas. The Talon team prides itself on the quality of its staff and the concrete they offer.
We Bet You Want Freaky Results Like Talon’s
Want to know what TTP can do for you and your business? Call our online marketing experts today at (816) 527-8371 for more information.