Marketing to consumers is challenging but sales are quick and audiences are wide. B2B companies, on the other hand, deal with longer sales cycles, smaller audience markets, and higher ticket prices. There is also lead generation to wait on and then follow up on. Not as easy as ringing up an artisanal kalamata olive loaf at an upstart bakery, now is it? Read More
Your business should continually check in on what it is getting for the time, money, and resources that you’re investing. It’s crucial to acknowledge that everything on your website is probably the first (and, perhaps, only) impression a customer has of your company. Many industries rely on content to manage brand perceptions and create a solid brand value. Content is about as cost-effective as it gets for marketing, as studies have shown that content has a higher recall value for consumers than other forms of advertising. Read More
Depending on what industry you’re in, you’ll want to consider how many blogs you should post per month. If you are a small business owner or a solo-run company, you might start out blogging with fervor once a day to draw people in — eager to spread your knowledge. Now, as business takes off a little, you are too busy to write everyday but know that continuing to blog will drive more business and spread your company’s name. Read More
A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”
And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you – from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between. Read More
Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?
Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.
Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?[bctt tweet=”In-house or external blog? Weigh the pros & cons before deciding where to place your content!”]
There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).
Content marketing is all about sharing relevant and useful information that helps to promote a brand or business and acquire customers. Successful content marketing means building a loyal following that trusts your brand for quality content and provides you with repeat business. The key to achieving a successful content marketing strategy is to consistently put out truly high-quality content that is focused on what your audience wants to see. What’s the best way to do this? Create and stick to an editorial calendar. Here’s why:
It’s 2015, and we are officially in the future. (We even have hoverboards! Sort of.) Information moves at a lightning pace, and businesses of all sizes need to keep up or get left in their tech-savvy competitors’ wake. Online marketing plays a key component in generating new business, and you need to ask yourself, “How can I stand out?” You may be doing everything right, and if so, good for you. But for those of you whose marketing plans could use some tweaking, here’s what you need to consider for your 2016 marketing plan:
Look at data from what’s already worked. Revising a strategy is much easier than developing a new one because you have a lot of information from past results. Use Google Analytics to measure your traffic for about a month before starting over.
Once you’ve compiled a useful set of data, re-focus your campaign to effectively reach those people. If social media is a source for clicks, spend some time engaging with those networks. For business-to-consumer companies, using Facebook or Twitter may be your best bet, but for business-to-business companies, stick to LinkedIn.
It’s All in the Delivery
Business owners are constantly pressed for time, and it can be tempting to put your marketing on autopilot. Bear in mind that automatic posting can push people away, rather than attract them — think of every time you’ve had to speak to a customer service “robot” for your credit card company. The same principle applies to social media. Commit to posting your own material and add a personal touch. Your audience will thank you.
Evaluate Your Most Popular Blogs
Is your evergreen content still attracting visitors? Is that traffic converting? (By the way, if you aren’t blogging, you should be.) People will respond to quality content rather than frequent posts that fizzle out.
Reuse Your Content
If you’ve invested the time and effort to create great content, republish it — though it can be risky to your search rankings. Instead of re-posting something verbatim, consider repurposing it as an ebook or infographic. Like with financial investing, diversifying your content means a much higher return on investment.
With a well-developed marketing plan in place, your 2016 marketing efforts could generate new leads, which means your team needs to be prepared to handle an influx of new business.
Reach out to Us Today
The online marketing experts at Turn The Page are ready to help take your business to new heights in 2016. Call us at (816) 527-8371 or (844) 889-5001 to learn more today.
Mastering the “You Had Me at Hello”
What if I told you that your blog has 10 seconds to succeed or fail? I know, it’s harsh. Research has shown that web browsers often spend only about 10-20 seconds on a particular page before clicking on to the next (Nielsen Norman Group). That means the pressure is on to grab each reader’s attention in the first 10-20 seconds of skimming your blog. After you’ve gotten a reader to stay on the page for at least 20 seconds, the chances of them staying on the page long enough to read the whole blog post go up exponentially.
A good copywriter is always searching for new ideas, unique angles, and tools and tricks to refine his or her writing prowess. Copywriters often juggle many different assignments over a variety of topics at once. Sometimes these topics fill us with inspiration and the words come pouring out. Other times, not so much. We all hit mental roadblocks in our writing or are required to write about topics that are, to be frank, downright dull. In these cases, the Internet can be your best friend if you know where to look for inspiration. These five websites are like a shot of caffeine to a writer’s brain to help get those words flowing once again.
Shakespeare wrote the most celebrated plays in the English language not because he sat down to create great art but because he had to pay bills. In this way, modern bloggers and content marketers are not such a far cry from Shakespeare. We make our living making words that speak to our audience and serve a purpose.