Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More
Your business should continually check in on what it is getting for the time, money, and resources that you’re investing. It’s crucial to acknowledge that everything on your website is probably the first (and, perhaps, only) impression a customer has of your company. Many industries rely on content to manage brand perceptions and create a solid brand value. Content is about as cost-effective as it gets for marketing, as studies have shown that content has a higher recall value for consumers than other forms of advertising. Read More
Drawing in new business is an essential focus of every business but when you are just beginning to strategize on an online marketing initiative, it’s daunting to know where to begin. Focusing on your existing customers is a great place to start. Yeah, it might sound a little silly to sell to recurring customers but aren’t they the consumers you know best? Read More
Periscope has only been on the social media scene for a short time, but since its inception it has led an exciting life.
Before its official launch, the live streaming app was acquired by social media giant Twitter, and since its 2015 release, 10 million users have signed on, with 2 million of those being daily active users. Now with 200 million broadcasts — equating to 100 years worth of video — Periscope really is a force to be reckoned with. It’s no surprise that competitors like Facebook have tried to emulate Periscope.
Clearly there are many adopters of Periscope and its fellow live streaming technologies; still, some businesses struggle to see how to best use the platform. We’ve found it to be a valuable tool in our content marketing arsenal.Check out tips for integrating Periscope & live streaming in your content marketing arsenal! Click To Tweet
Check out our recommendations for integrating Periscope into your content marketing strategy!
Content marketing can be a tough game, even for the most exciting industries. More and more companies are using content marketing, like blogs, to promote their brands and attract new customers. However, according to a Chartbeat study, about 10% of readers lose interest after the top of the page and don’t scroll down at all, and the majority of readers only make it through about 60% of the content.
But don’t give up! While it might be true that it’s often easier to create interesting content for industries like travel, tourism, entertainment and food, there are plenty of opportunities for your brand to produce great content that people will actually want to read.
Living in the past as an individual? Not so great.
Living in the past as a brand? It seems to be working.
Every week, there’s a new reboot announced — the upcoming female-centric Ghostbusters, Netflix’s Fuller House, Jumanji 2.0, even reboots of reboots like the new Spiderman franchise — and over and over, consumers are abuzz, whether they’re excited or outraged at the thought of someone rehashing their favorite film or TV show.
Nothing seems to capture the attention of consumers like these appeals to nostalgia, resulting in increased social media engagement and word-of-mouth. So how can you, as a business owner, leverage nostalgia in your own marketing?
Thinking of starting your own blog, but worried the platform you choose might go the way of the dinosaurs? Or are you concerned that no one will read your content if it’s placed on your own website?
Exactly where to start your blog is a big decision that shouldn’t be taken lightly or made hastily. With so many choices — integrating a blog on your own site, using an external blogging platform, or using new long-form options in social media — it’s key to understand and weigh all the benefits and drawbacks.
Is it best for your business to have an internal blog, ensuring more content is housed on your site, or more beneficial to place content on external platforms in hopes of increasing exposure?In-house or external blog? Weigh the pros & cons before deciding where to place your content! Click To Tweet
There are both pros and cons of being a homebody (internal blogs) vs. being a little more social (external platforms or long-form social options).
What’s business without a little friendly competition? No matter the size of your business or what industry you’re in, you’re bound to have a few (or many!) business rivals competing for your customer base. An effective competitive marketing strategy should aim to develop your own unique brand and make your business stand out from the pack. Sometimes this can even involve throwing a little shade at the competition.
Content marketing is all about sharing relevant and useful information that helps to promote a brand or business and acquire customers. Successful content marketing means building a loyal following that trusts your brand for quality content and provides you with repeat business. The key to achieving a successful content marketing strategy is to consistently put out truly high-quality content that is focused on what your audience wants to see. What’s the best way to do this? Create and stick to an editorial calendar. Here’s why:
It’s 2015, and we are officially in the future. (We even have hoverboards! Sort of.) Information moves at a lightning pace, and businesses of all sizes need to keep up or get left in their tech-savvy competitors’ wake. Online marketing plays a key component in generating new business, and you need to ask yourself, “How can I stand out?” You may be doing everything right, and if so, good for you. But for those of you whose marketing plans could use some tweaking, here’s what you need to consider for your 2016 marketing plan:
Look at data from what’s already worked. Revising a strategy is much easier than developing a new one because you have a lot of information from past results. Use Google Analytics to measure your traffic for about a month before starting over.
Once you’ve compiled a useful set of data, re-focus your campaign to effectively reach those people. If social media is a source for clicks, spend some time engaging with those networks. For business-to-consumer companies, using Facebook or Twitter may be your best bet, but for business-to-business companies, stick to LinkedIn.
It’s All in the Delivery
Business owners are constantly pressed for time, and it can be tempting to put your marketing on autopilot. Bear in mind that automatic posting can push people away, rather than attract them — think of every time you’ve had to speak to a customer service “robot” for your credit card company. The same principle applies to social media. Commit to posting your own material and add a personal touch. Your audience will thank you.
Evaluate Your Most Popular Blogs
Is your evergreen content still attracting visitors? Is that traffic converting? (By the way, if you aren’t blogging, you should be.) People will respond to quality content rather than frequent posts that fizzle out.
Reuse Your Content
If you’ve invested the time and effort to create great content, republish it — though it can be risky to your search rankings. Instead of re-posting something verbatim, consider repurposing it as an ebook or infographic. Like with financial investing, diversifying your content means a much higher return on investment.
With a well-developed marketing plan in place, your 2016 marketing efforts could generate new leads, which means your team needs to be prepared to handle an influx of new business.
Reach out to Us Today
The online marketing experts at Turn The Page are ready to help take your business to new heights in 2016. Call us at (816) 527-8371 or (844) 889-5001 to learn more today.