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Business Listing

google listing business optimization

Google Search for Businesses Part 1: The Importance of Claiming and Optimizing Your Listing

By | Business Listing, Business Practices, Google, Google My Business, local search | No Comments

Welcome to our three-part series on Google Search for Businesses! We’ll share the whole series over the next week. Stay tuned for more!

If you’re a business owner, you’ve likely set up a Google business listing at some point. Your current business info on Google is not only the #1 source for your customers in finding your business and affecting your bottom line, but did you know that your listing also serves as a bullhorn to other business sites?

How your Google listing and online aggregators can affect your business

An aggregator refers to a web site or computer software that aggregates, or collects information on a specific type of information from multiple online sources. For example, you might see listings for you company on sites like Manta or City Search.  And they pull your business info over to their site.

So, let’s say when you put in your Google listing info you made a typo on your phone number or address, but don’t realize it until a few weeks later. By then, aggregators have likely scraped the bad phone number/address and listed it on their sites. And now you have a mess on your hands because you’ll have to try and fix the Google problem, then address the others. A good rule of thumb is to go in and “claim” each listing from the get-go so you have the power to to put in the correct info.

The phone/address issue is just one example of how strongly your Google My Business info impacts your business. If a customer can’t reach you due to an incorrect phone number, or they can’t find your physical location, you will probably never see that customer because they found another business to go to. And for you, that means revenue loss.

google my business searchGoogle checks several sources to verify your business info, searching for consistency. Here are just a few:

From search to customer visit

Now let’s back up a bit and talk about how Google search works for businesses, and the current statistics on how we are searching online in this day and age.

  • There are now more than 60 trillion (yes, you read that right) pages on Google.
  • Each day there are roughly 3.5 billion searches – and half of them are on a mobile device.
  • 30% of those searches are local, meaning individuals are searching for a local business or service.
  • 60% of “nearby” searches lead to in-store purchases. That could be anything from a restaurant to gasoline or a grocery store to a dry cleaner. (If you’ve ever taken a road trip and weren’t paying close attention to the gas gauge, you’ve used this feature)
  • 28% of those nearby searches have a greater chance to visit the business if found via mobile search (folks who are on the go, usually).
  • 90% of nearby Google searches lead to a visit within a day (nice!)

List your services, products and amenities

Are you double checking your Google listing yet? You should be. In fact, it’s important to review your listing on a regular basis, add new photos and stay on top of online reviews (more about that later).

Optimizing your listing can also help lead customers to your doorstep. Be sure to list out your services and products. Do you have any amenities like WiFi or a patio? Do you serve alcohol or offer gluten-free menu options? All of these items should be included in your profile for those narrowing their search. Remember when you used voice search to find a nearby happy hour on a patio?
90% of nearby Google searches lead to a visit within a day (nice!) Click To Tweet

To speak for your business, or let others speak for you?

The moral of the story is – if you don’t claim your free Google My Business listing, Google will turn to other data to try and fill in the gaps. And even when you think you’ve got everything up to speed, you’ll need to go back and make adjustments to hours, new offerings, store closings, etc.

Remember: consumers begin forming their opinion of your business when they hit “search.” Be sure your information is correct, your reviews look good and you will be set up for success.

Next week – Part 2: How Revenue and Google Analytics Tell a Bigger Picture

 

 

Top local search mistakes (1)

Top Local Search Mistakes Your Business Can’t Afford to Make

By | Business Listing, local search, SEO | No Comments

Local search allows customers to find businesses in their area quickly and easily. That’s why local SEO remains an important business tool.

An estimated 7 billion local searches are done from computers and mobile devices, with many of these being completed by people looking for info on businesses and services near them, in the moment. If you’ve ignored local search options in favor for other marketing methods, you’re missing out.

7 billion local searches are made from computers & mobile devices - is your local search… Click To Tweet

You can also avoid making some of the same mistakes others make when it comes to local SEO. Here are a few things you’ll want to pay close attention to when launching a strong local search campaign. Even if your business is small, it’s worth the effort to establish local SEO.

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Local Search

Moving Offices? Don’t Let it Damage Your Local Search Presence

By | Business Listing, local search | No Comments

If there’s one thing we preach loudly and consistently about when it comes to local search, it’s the importance of a correct, consistent Name, Address, Phone Number, and URL — also known as NAPU — across the web.

Both searchers and search engines need to be able to quickly locate this core information about your business. When information isn’t present or is incorrect or inconsistent, it creates confusion and frustration and potentially costs you business. That’s why it’s crucial for you to set up or claim and correct core business listings, including Google My Business.

Does this mean there’s an apocalypse in store for you if you decide to relocate? Not if you follow the proper steps. There’s a way for you to move locations without permanently damaging your local search presence. Here’s how.

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Search Localization

By | Bing, Business Listing, Google, Google Places, Local Business, local search, mobile search | No Comments

Google has been working on search localization for years. It has been a major priority for the search engine to promote local search results. Now it is producing results. The change is driven by the increasing consumer demand (mobile search) for something close by and familiar. For an increasing number of consumers there is a small and growing level of mistrust for information gathered online. People are more aware than ever that it is possible that what they are reading online is not always true. Business reviews have become an important component in local search as is the location of the business. We are still more comfortable with what we know despite the internet.

What does it mean for Local Business?

Google started this local search push with Google Places back in October 2010 with the introduction of Places search. The now familiar red pins and grouped business listings became prominent in local search results. Places carries a list of local businesses in a directory that allows results to be shown based on three areas:

  • Relevance
  • Prominence
  • Distance

A local business does not need a website to participate just a physical location for their business. A home based business can easily take advantage of this slant to local. Google searches the in internet (crawling other directories: Yelp, Citysearch etc) to provide local business results to online searchers. Business owners can claim and verify their own business listing. Once claimed a business owner can edit their listing to reflect their business. There are around 50 million Places listings and currently only around 4% have been claimed. A business is shown in results based on how it relates to the search term via the three components listed above. By claiming, updating a business listing and providing all the relevant information possible a local business can drive itself quickly to the top of search rankings.

Next Step

If you have not claimed your Google Places listing then now is the time. Our experience is that claiming, completing and fully updating your business listing can have a positive effect on revenue. It is not only Google Places; all the major search engines are providing local search results. Bing has recently introduced the Bing Business Portal a significant upgrade which includes links to Facebook deals and QR Codes. Yahoo local also carries listings of local businesses. There is no cost for your listing and by taking the steps to complete your listing you can improve the position of your business for relevant search results in your area. Local search is expected to continue to grow. This is not driven by the search engines but by consumer demand. Smart phones are at the front end of local search with recent studies showing that 1:3 searches on a cell phone have a local component and that up to 50% of those searchers walk through the door as a customer.   Don’t miss out on this opportunity for local growth.

Quick easy simple

By | Business Listing, Facebook, Online Marketing, Online Reviews, Social Media | No Comments

A few months ago the Midwest was hit by a really bad hail storm, many people had severe hail damage. Before walking into a local business networking meeting I checked my Facebook to see if anything had happened since last time I checked (being honest that was most likely 5 min).  One of my facebook friends that has moved to Florida updated that she needed a roofer to come look at their house her in Kansas City but she didn’t know anyone. I actually have a roofer in my meeting. So I shot her a message telling her I would have him call and slipped him a referral slip. It literally took place in 3 minutes time. This is just one example of how Facebook works for local business – I have hundreds!

We had this discussion yesterday about how Facebook is not a search engine, if I need a nail salon, a spray tan or a high heel fixed (yes I do fix  my favorite pairs) I don’t look it up on Facebook I will Google it. (With that being said your business HAS to be in Google Places or you are missing out on a TON of business) But Facebook is great for your business because you can get recommendations on businesses but you also get the opinion of a friend or someone you know. Let me give another example.

If my girlfriend messages out I want to get pictures taken of my kids I can share 5 different pages of photographer friends that I know. Some I can tell if I was pleased or some I would recommend because I like their work. My friends are more likely to look at a personal recommendation over someone we don’t know.

So to all you local business owners who do not have a Facebook – you HAVE to have a business page for this to even work…  Have a good day and send me your page requests so I can like your business. 😉

Go North

By | Business Growth, Business Listing, Google, Google Places, Local Business, local search | No Comments

I don’t want to be really stereotypical and say that as a women I am HORRIBLE with directions. I do have the gift that if I have been somewhere once I can typically get back there no problem. But the first visit can take me a bit. So as a girl please don’t tell me to go north on 150 cause I will look at you like you spoke Chinese. You can say go right or left bythe Panera Bread and I guarantee I will know what you mean.

In the course of my work for Turn the Page I am driving all over the Kansas City area and I don’t have to ask for directions usually. WHY, you ask? Well Google Places of course. If you have a smart phone and google the business you are going to hopefully you can find them on Google Places click directions and a map will POP up and lead you directly there. None of this go North on 435 business. A little arrow will lead you on your way like Dora the Explorer. But if you haven’t claimed your Google places account you are missing a great service for your customers. As well as a great marketing tool. Not only can you give directions, you can put pictures and videos, you can share your website, and inform customers what your business is about. People can view all this information either straight from their phones or computers. If you aren’t using Google Places you need to be cause I can guarantee that your competitor is, they may have seen that no one has claimed yours either and made it their own, so I would take a look. Plus if you want me to come see you I will need to know how to get there, without any of this GO NORTH business.

Google making life easier

By | Business Growth, Business Listing, Google, Google Places | No Comments

Google keeps making things easier and easier, take the new feature in Google Places. At first you could upload pictures but sometimes when you are establishing your places page you aren’t on the computer where your pictures are stored on, so at than you have to go back at a later time to insert pictures. We all know how we are when we  say we are going to do something later, it rarely happens. So now Google has made it easier you can actually copy photo URL’s from your website and paste them into Google Places. Below are the steps on how to do this in case it sounds confusing.

First you will go down to the photo section of Google Places

2nd step go to your website and find the picture you want right click and select Properties

3rd Step Copy the URL

4th go back to Google Places and paste the URL into the spot and hit Add Photo and DONE! That easy!!!

So know more excuses!! If you aren’t on Google Places you need to be, if you need help please Contact us at https://www.turnthepage-onlinemarketing.com/