Category

Business Listing

How is the Buy Local Movement Influencing SEO?

By | Business Growth, Business Listing, Small Businesses | No Comments

Have you heard about the “Buy Local” Movement? It encourages cities and towns to support small businesses in their area instead of large corporations. Small business owners need to do all they can to make sure their company is being found by customers who prefer to support the movement. One of the best ways to do this is with up-to-date business listings.  Read More

feedback-laptop, why your business needs to be using a review generator

Why Your Business Needs to Be Using a Review Generator

By | Business Growth, Business Listing, Customer Reviews, Email, Google, Google My Business, Local Business, local search, Search Engine Optimization, SEO | No Comments

We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More

people looking at phone and tablet with text a unique domain name can drive traffic to your website

A Unique Domain Name Can Drive Traffic to Your Website

By | Business Listing, Ecommerce | No Comments

In this digital economy, ecommerce websites really need to be creative and unique to generate traffic (and stand out from the competition) in the most cost-effective way. Long-standing brick and mortar retailers have added their products to the growing list of ecommerce websites. Online shopping is so hugely popular that places like Amazon, that sells anything you could need and deliver it to your door quickly and sometimes for free, eclipse the little guys that are struggling for their footing on the rocky climb to search engine relevance.   Read More

google listing business optimization

Google Search for Businesses Part 1: The Importance of Claiming and Optimizing Your Listing

By | Business Listing, Business Practices, Google, Google My Business, local search | No Comments

Welcome to our three-part series on Google Search for Businesses! We’ll share the whole series over the next week. Stay tuned for more!

If you’re a business owner, you’ve likely set up a Google business listing at some point. Your current business info on Google is not only the #1 source for your customers in finding your business and affecting your bottom line, but did you know that your listing also serves as a bullhorn to other business sites? Read More

viewing-map-on-phone

Top Local Search Mistakes Your Business Can’t Afford to Make

By | Business Listing, local search, SEO | No Comments

Local search allows customers to find businesses in their area quickly and easily. That’s why local SEO remains an important business tool.

An estimated 7 billion local searches are done from computers and mobile devices, with many of these being completed by people looking for info on businesses and services near them, in the moment. If you’ve ignored local search options in favor for other marketing methods, you’re missing out.

[bctt tweet=”7 billion local searches are made from computers & mobile devices – is your local search capitalizing on them?” username=”TurnUptheSEM”]

You can also avoid making some of the same mistakes others make when it comes to local SEO. Here are a few things you’ll want to pay close attention to when launching a strong local search campaign. Even if your business is small, it’s worth the effort to establish local SEO.

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Local search when moving away from your localized area

Moving Offices? Don’t Let it Damage Your Local Search Presence

By | Business Listing, local search | No Comments

If there’s one thing we preach loudly and consistently about when it comes to local search, it’s the importance of a correct, consistent Name, Address, Phone Number, and URL — also known as NAPU — across the web.

Both searchers and search engines need to be able to quickly locate this core information about your business. When information isn’t present or is incorrect or inconsistent, it creates confusion and frustration and potentially costs you business. That’s why it’s crucial for you to set up or claim and correct core business listings, including Google My Business.

pin in map with text about the importance of consistent content on SEO.

Does this mean there’s an apocalypse in store for you if you decide to relocate? Not if you follow the proper steps. There’s a way for you to move locations without permanently damaging your local search presence. Here’s how.

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