Some online review sites make joining and claiming your business a thorough and time-consuming event. Yahoo Local understands that your time is precious, so they make their process extremely simple. Just add in some basic information, upload some photos, and you’re good to go.
If you like to casually browse the internet for videos, photos, music, blogs, and more, you are probably familiar with Tumblr.
Tumblr allows users to share anything and everything on a live feed. The site allows you to customize your dashboard with blogs you will be interested in. On your dashboard you can then comment on the blogs, reblog, and like posts that you find worthy. Similar to Twitter, tags are also created using hashtags (#). These hashtags are used to help other users find their post. For example, if this blog were being tagged on Tumblr I could use #Yahoo #Tumblr.
Added features for a user’s blog is the ability to use a custom domain name. For a blogger, editing your HTML coding to enhance the appearance of your blog helps it become more visible online and more appealing to readers.
Beginning a year ago this month, Tumblr began allowing advertisers to run campaigns on their site. Companies are also able to promote their posts to reach a larger audience. According to Lee Brown, Tumblr’s Head of Sales, the average ad purchase on Tumblr is just under six figures. Other sources of revenue include selling themes to those users who wish to improve the appearance of their blog. These huge sales are likely what got Yahoo’s attention.
Yahoo in the process of buying Tumblr
Yahoo! Inc is in the process of purchase this growing blogging network for a very high price. This acquisition will cost Yahoo approximately $1.1 billion (pocket change, right?).
I assume Tumblr users hope to see little to no changes to the process of posting and sharing blogs. Users, along with Tumblr CEO, David Karp (only 26!), hope to not see Tumblr have the same fate as Geocities and Flickr. After Yahoo acquired these sites, they were neglected and “got lost” inside Yahoo.
Why is Yahoo buying Tumblr?
Yahoo CEO, Melissa Mayer, is choosing to make this aggressive move in an attempt to challenge Google and Facebook in the realm of social media. With around 108 million blogs, Yahoo is hoping to capitalize on this audience. With this purchase, Tumblr is expected to expand Yahoo’s audience by 50 percent.
In order to succeed, Yahoo will need to have a positive impact on a user’s experience. Things to avoid would be overwhelming users with ads and taking away Tumblr’s “cool factor”. Yahoo and Tumblr will now have to work together to keep the site interesting and its users active while inconspicuously increasing ad sales.
We should see this deal finalize by the end of the year, but possibly much sooner. So will Tumblr bloggers embrace this change or show resistance?
It’s no secret; at Turn The Page Online Marketing, we are a bunch of nerds. We have a long standing rivalry of Apple vs Android. Our sales team has Stormtroopers. We communicate via Google chat, while sitting in the same room with each other. And I bet you right now, on a beautiful and sunny afternoon, I am not the only one sitting in front of a computer working. Or thinking about working.
Recently, Yahoo CEO Marissa Mayer banned employees from working from home. On Monday, Yahoo’s HR Chief sent out a memo stating employees need to physically arrive at work. The 14,500 employees at Yahoo have until June to make this happen every day or they could be let go.
It’s clear that Mayer is trying to turn Yahoo around and that having these employees able to collaborate in the workplace is where she’s going to start. The elimination of working remotely has caused several people, aside from those at Yahoo, to form opinions about this decision. So is Mayer making a big mistake here?
Well, this is certainly a debate. It seems as though Yahoo is facing a productivity issue. By requiring employees to show up to work everyday, this can be eliminated… right? Marissa Mayer seems to think so. It would certainly cut down on any communication issues and encourage an innovative, work-hard environment. She is standing strongly behind her decision and believes it to be the best option for the responsibilities of her company.
So where do her mistakes lie? Perhaps Mayer could have discussed this with employees before making this drastic change. It may also be seen as punishment to everyone just to rid some weak links. People are calling this change a backwards step to the “stone age.” The bottom line is pushing the ability to interact with others and having more impromptu discussions.
It’s also been brought to light that Mayer has added a nursery to her office. The working mom is now able to bring her son to work because she has paid to have a nursery built in her office. The husband of one remote-working employee said, “I wonder what would happen if my wife brought our kids and nanny to work and set them up in the cube next door?”
It will be interesting to see whether Yahoo will benefit or hinder from this new policy. Will Yahoo see an increase in productivity and innovation? Will remote employees move closer, or will they say sayonara?