Webinars are a great way to connect with your audience. They’re cost-effective, offer an opportunity for direct interaction with your customers, and came be created in with wide variety of options and styles depending on your business. While there’s no one-size-fits-all approach, here are some tips from Turn the Page on how to make your webinar stand out from the crowd.
Social media can be a useful part of any online marketing campaign but only if it’s used to its full potential. Discovering what works and refining your strategy can take a lot of time and effort, and there’s no one-size-fits-all solution that’ll work for every business. Nevertheless, Turn the Page thought we’d share some of our thoughts after analyzing our own social media efforts from Twitter and Facebook. Take a look and see if any of our results could help give your social media campaign a boost!
Gotta catch ’em all! If you haven’t heard yet, Pokémon Go is the new augmented reality app that’s sweeping the country. Android and iOS users can now use their phone’s GPS and camera to capture, battle, and train Pokémon in the real world simply by walking around their neighborhood.
But what does this have to do with SEO, you may ask? Quite a bit, as a matter of fact! Though they may initially seem to come from totally different worlds, one being a smartphone game and one being an online marketing tool, there are some interesting correlations between the two. So sit back, relax, and let me take you on a tour through Pokémon Go and SEO!
“Above the fold”, also known as “above the scroll” is a concept in website design relevant to online marketing and advertising. The ‘fold’ refers to the point at which the webpage starts scrolling – anything above this point is ‘above the fold’, and anything below this point is ‘below the fold.’
A common belief is that users generally don’t like to scroll; past studies had found that only 23% of visitors scroll on their first visit to a website, and that that number decreased with every subsequent visit, reached 16% by their second visit. Because of this, above the fold is often considered prime real estate for online marketers and advertisers, and many sites have different exact spacings and price points depending on where they believe ‘the fold’ to be.
However, with website layout and design changing constantly, does the principle of “above the fold” still hold up? Let’s take a look at a few factors.
Google Analytics: one of the world’s foremost web analytics services and an invaluable asset for any business that’s interested in growing and developing their website. But though it’s one of the most widely used web analytics services in the world and has been around for a little over ten years, it can still be tricky to figure out all the odds and ends to Google Analytics.
For those looking take advantage of this service but aren’t quite sure where to start, here’s a quick guide to some of Google Analytics’s basic terms and tools.
Organic search has generally been considered an important feature in the landscape of online marketing. Many companies have utilized various methods and strategies for helping improve the ranking of their websites within search engine results, leading to the creation of tools such as search engine optimization (SEO) and search engine marketing (SEM). But is organic search really on its way out? Let’s take a look at some of the factors that affect organic search and its current state within the industry.
So you’ve finally done it, you’ve followed finalized your SEO strategy. You’ve done the keyword research, you’ve polished your content, and you’re feeling pretty good. So when do I get to see the fruits of my labor, you ask? Well, while SEO can be a valuable tool in your online marketing arsenal, it doesn’t promise overnight success. Here are some factors to consider while waiting for your SEO results.
Branding is an essential part of any business. Why? What your brand represents can greatly influence how consumers see your business and if they are willing to spend money on your products or services. An established brand garners more respect and authority and, as a result, more business. However, failing to keep your branding strong and consistent can lead to confused consumers and reduced industry authority. Follow these tips to make sure that your branding is always on point.
Infographics, videos, images – they’re all becoming more and more essential to your (and our!) online marketing efforts. Media rich content is taking over and there may be no going back. In fact, you may have even noticed a stark increase in media rich blog posts from TTP lately. But what exactly does media rich content do for you?
Take a look at social media platforms like Pinterest, Vine, Snapchat and Instagram. Their user bases are still expanding in size and marketers are getting in on the game too. In fact, according to a recent blog post from Adobe, Pinterest accounts for about a quarter of all referral traffic. That’s pretty powerful for just one medium.
You may be wondering how these platforms and statistics relate to your content. Think about it – people are visual creatures. We like looking at pretty or interesting things. So the more pinnable your post or share-worthy your images, the more likely you’ll be to not only gain traffic, but to convert it into real sales.
The Quick and Dirty on Media Rich Content
Some things to keep in mind when producing or curating content:
- Studies suggest that the brain processes visuals an astonishing 60,000 times faster than it does text. Not only that, but many people find reading just text to be plain old boring. Media has the power to break up the monotony of that text.
- Attention spans are getting shorter and shorter. People are less willing to read dense chunks of content, especially if there’s nothing nice to look at.
- In the age of Buzzfeed listicles and short-and-snappy Tumblr posts, your audience has come to expect content that is not only easy to read, but is also packed with images, GIFs and videos.
- Depending on the media you choose, it may provide added marketing value. For example, if you clean chimneys and use camera inspections to do so, consider adding a video of said inspection to your site. This will give visitors some insight as to what you do, why it’s important and what a difference it can make in their lives. It’s its very own value proposition.
- Media attracts visitors to your site (especially through social media), encourages them to engage and keeps them there longer. A 2014 article from Boston.com states that images can increase engagement on a post by up to 180% and visitors spend 100% more time on a web page if it has a video.
- If your website or post does require a lot of text (ahem, us right now), make it user-friendly. Use bullet points and lists to make it more visually appealing and legible.
Need Some Help with Media Rich Content?
Get more traffic to your site and more conversions with media rich content that people will actually want to read. For more information, call the online marketing team at Turn The Page at (816) 527-8371 or (844) 889-5001 and see how we can get your content back on track.