Organic search has generally been considered an important feature in the landscape of online marketing. Many companies have utilized various methods and strategies for helping improve the ranking of their websites within search engine results, leading to the creation of tools such as search engine optimization (SEO) and search engine marketing (SEM). But is organic search really on its way out? Let’s take a look at some of the factors that affect organic search and its current state within the industry.
With portable gadgets such as Google Glass, Apple Watch, and other wearable tech looming on the edge of the mainstream, some argue there simply won’t be space for an entire list of organic search engine results. Digital assistants such as Siri and Ok Google also dismantle organic search by being able to answer basic questions with simply a sentence or two. However, these digital assistants still rely on search engines to get their information, and website visibility through organic search is still possible, with a little tweaking. To help adjust to the nature of limited organic search results, SEO expert Kathrina Tiangco recommends keeping conversational language in your post, reducing your efforts on basic information, including more photos and videos, expanding your reach on other platforms.
Changing Search Engine Formats
The layout of search engines themselves has certainly been changing somewhat, particularly concerning Google, the arguable king of the search engine mountain. Google can now present quick answers to quick questions as well, through use of ‘featured snippets’ at the top of certain search results, as well as Knowledge Graph cards that help display business information more prominently.
Google states that featured snippets are simply normal search results, emphasized with special layout. Knowledge Graphs are also largely aesthetic, and can be filled out similarly to other business listings.
Social media also poses something of a concern to organic search. Friends and family have always been the most trusted source of information for audiences, and it can be tempting to simply search social media for the latest news and opinions, rather than through organic search. However, social media platforms do not quite carry the authority and variety of a traditional search engine, and gathering information purely through word-of-mouth is not always the best solution. Also, social media platforms use algorimths and programs similar to any other search engine, so while the exact medium may be different, the principles and tools behind optimizing for organic search will most likely remain similar.
So What’s the Verdict on Organic Search?
While the exact nature of organic search may be changing, the methods surrounding it still remain relevant. High quality content will always win out if it is written for a human audience, rather than a computer program. Organic search strategies such as SEO will have to adapt as technologies and devices come and go, but the user will always remain. The realm of digital and online marketing has always, and will continue to change, but if companies can learn to ride the wave, the future will be looking bright.
Call our real human experts at Turn the Page Online Marketing at (816) 527-8371 or (844) 889-5001 or visit us at our office in Lee’s Summit to learn more about organic search and how we can help you ride atop the turbulent waters of online marketing.
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