Depending on what industry you’re in, you’ll want to consider how many blogs you should post per month. If you are a small business owner or a solo-run company, you might start out blogging with fervor once a day to draw people in — eager to spread your knowledge. Now, as business takes off a little, you are too busy to write everyday but know that continuing to blog will drive more business and spread your company’s name. Read More
Software robots called ‘spiders’ browse through millions and millions of web sites and pages and index important words and where they find these words. The next step in the process is building the index…or spiderweb if you really want to go with the spider thing. I don’t, so we’ll stay on track.
Marketing your business at any time is a challenge. It is particularly difficult in a recession. Where do you spend your money? Can you be sure of a return? Currently businesses are confronted with a staggering array of marketing options. People selling these marketing options are consistently proactive pushing you to do something. So many alternatives spread across a diverse range of platforms is a complex situation with no easy answer. All this, in a climate of change, driven by the advance of Social Media and the Digital Age is in the midst of a recession. What is the answer for local business?
In keeping with “fortune favors the brave”, marketing in a recession is a positive step for local business. From our experience most businesses do cut back their marketing in a recession and in that lies the opportunity for the “brave”. Not all businesses are equally affected by a recession. Those that take a proactive stance by seeing a recession as an opportunity can and do succeed. Online marketing is proving to be a key component for those businesses who decide to thrive. According to the IAB (Interactive Advertising Bureau) internet advertising revenues in the United States surged to 7.3 billion U.S. dollars in the first quarter of 2011, the highest first-quarter revenue level on record for the industry which is a 23% increase over the same period last year.
What Marketing Option?
The marketing landscape is in the midst of change. The concept of permission based marketing was first broached by Seth Godin in 1999. Permission means no interruption and by looking at what email marketing had to do to survive, you can see the power of permission marketing. If a marketing platform doesn’t adapt, it disappears, cold calling is a prime example. The whole concept of permission based marketing is continuing to grow almost exponentially and developing a marketing plan that is permission centric is critical for long term growth.
The most clear example of permission based marketing is in online applications where a website attracts so many visitors it can profitably sell advertising on the site. Basically giving free information that engages people to the point where engagement reaches critical mass. Obviously that takes a lot of time and money. For local business it is first important to simply understand the permission concept. The first rule is always ask yourself “do I have the customers permission.” In just about any online situation your marketing is permission based. The customer can quickly leave for something new if you don’t provide a reason to stay. Is your business marketing with permission….?
I don’t want to be really stereotypical and say that as a women I am HORRIBLE with directions. I do have the gift that if I have been somewhere once I can typically get back there no problem. But the first visit can take me a bit. So as a girl please don’t tell me to go north on 150 cause I will look at you like you spoke Chinese. You can say go right or left bythe Panera Bread and I guarantee I will know what you mean.
In the course of my work for Turn the Page I am driving all over the Kansas City area and I don’t have to ask for directions usually. WHY, you ask? Well Google Places of course. If you have a smart phone and google the business you are going to hopefully you can find them on Google Places click directions and a map will POP up and lead you directly there. None of this go North on 435 business. A little arrow will lead you on your way like Dora the Explorer. But if you haven’t claimed your Google places account you are missing a great service for your customers. As well as a great marketing tool. Not only can you give directions, you can put pictures and videos, you can share your website, and inform customers what your business is about. People can view all this information either straight from their phones or computers. If you aren’t using Google Places you need to be cause I can guarantee that your competitor is, they may have seen that no one has claimed yours either and made it their own, so I would take a look. Plus if you want me to come see you I will need to know how to get there, without any of this GO NORTH business.
Google keeps making things easier and easier, take the new feature in Google Places. At first you could upload pictures but sometimes when you are establishing your places page you aren’t on the computer where your pictures are stored on, so at than you have to go back at a later time to insert pictures. We all know how we are when we say we are going to do something later, it rarely happens. So now Google has made it easier you can actually copy photo URL’s from your website and paste them into Google Places. Below are the steps on how to do this in case it sounds confusing.
First you will go down to the photo section of Google Places
2nd step go to your website and find the picture you want right click and select Properties
3rd Step Copy the URL
4th go back to Google Places and paste the URL into the spot and hit Add Photo and DONE! That easy!!!
So know more excuses!! If you aren’t on Google Places you need to be, if you need help please Contact us at https://www.turnthepage-onlinemarketing.com/