Category

Business Growth

How the Buy Local Movement influences SEO

How is the Buy Local Movement Influencing SEO?

By | Business Growth, Business Listing, Small Businesses | No Comments

Have you heard about the “Buy Local” Movement? It encourages cities and towns to support small businesses in their area instead of large corporations. Small business owners need to do all they can to make sure their company is being found by customers who prefer to support the movement. One of the best ways to do this is with up-to-date business listings.  Read More

laptop open to amazon with text why you shouldn't mass market products anymore

Why You Shouldn’t Mass Market Products Anymore

By | Amazon, Brand Loyalty, Branding, Business Growth, Internet Growth, Marketing Strategy | No Comments

Typically, big companies of consumer packaged goods (CPG) are at the top of the mass-marketing game. Their brand is recognizable, so all they have to do is let people know about their new products and services. According to a recent report from eMarketer, CPG brands (in this case, grocery) are beginning to insert themselves at all points of the buyer’s journey, instead of focusing on brand awareness and promotions by retailers. This means that these brands are using a “small business” model, such as targeted advertising, social media strategies, and restructuring how eCommerce product pages are managed. Read More

person preparing packages for shipping with text jump-start your start-up's marketing (on the cheap)

Jump-start Your Start-up’s Marketing (on the Cheap!)

By | Branding, Business Growth, Content Marketing, Email Marketing, Facebook Marketing, Marketing Strategy, Online Marketing | No Comments

Okay, so you might be wondering why I would give out FREE information about how to market your business yourself. Well, everyone has to start somewhere and for those of us who are brave enough to live the dream out-of-pocket for a while, they need a little break on the financial front. You see, once a business ramps up some awareness and begins to generate a decent amount of revenue they don’t have time to market themselves and will rely on us. Read More

Adobe corporate building with text could this be our savior? Adobe advertising cloud mobile app

Could This Be Our Savior? Adobe Advertising Cloud Mobile App is Here

By | Business Growth, digital age, mobile marketing, mobile phone, Mobile-Friendly | No Comments

Advertising and marketing companies have been slowly shifting to buying the majority of digital advertising through automated software. One challenge is the lack of mobile tools, currently, we have very limited options away from a desktop or work computer. Well, Adobe has created what will hopefully be the antidote to our modern woes. Read More

feedback-laptop, why your business needs to be using a review generator

Why Your Business Needs to Be Using a Review Generator

By | Business Growth, Business Listing, Customer Reviews, Email, Google, Google My Business, Local Business, local search, Search Engine Optimization, SEO | No Comments

We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More

tools of a fresh website

How Fresh is Your Website?

By | Business Growth, Content Marketing, Marketing Campaign, Search Engine Optimization, SEO, Website Content | No Comments

Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More

x-men-comic book with text an x-men interpretation how a small business can stand against big guys

An X-Men Interpretation: How a Small Business Can Stand Against Big Guys

By | Business Growth, Small Businesses | No Comments

When an entrepreneur sets up their new business, their goal isn’t necessarily to be a corporate giant like Walmart or Apple; it’s because they recognize that there is something the behemoths have missed. Although the majority of businesses start for this reason, it is easy for owners to get caught in the vortex of competition or, more aptly, trying to become the competition. Read More

blogging-on-laptop

How Often to Blog By Industry

By | Blogging, Business Growth | No Comments

Depending on what industry you’re in, you’ll want to consider how many blogs you should post per month. If you are a small business owner or a solo-run company, you might start out blogging with fervor once a day to draw people in — eager to spread your knowledge. Now, as business takes off a little, you are too busy to write everyday but know that continuing to blog will drive more business and spread your company’s name. Read More