Software robots called ‘spiders’ browse through millions and millions of web sites and pages and index important words and where they find these words. The next step in the process is building the index…or spiderweb if you really want to go with the spider thing. I don’t, so we’ll stay on track.
When we are communicating and interacting with people it’s important to identify your audience. Once you have done that then you can pick the type of etiquette that is most approperate. Even with Facebook there is etiquette. With Facebook it is personal more than it is business. That’s not saying you can’t do business on Facebook. Business is done all the time on Social Media sites you just want to make sure you are doing business correctly.
Business Pages vs Personal Pages- You first want to create a business page for your business not a friend page. One Facebook frowns upon this, and we don’t want to upset the Facebook Gods. Second we friend our friends we don’t friend a business, we like a business. I don’t tell go to the Gap because I’m friends with it I go to the Gap because I like it. So you make a Business page for people to LIKE.
Posting on your Personal Page- With the separation of business and personal pages it doesn’t mean that you shouldn’t talk about your business at all. What we do for a living or the businesses we own make up who we are. Heck we spend more time with our coworkers then our families, if you own a business you have most likely pored blood sweat and tears into it. So you should be proud of what you do and your product. Please tell your friends and family about it, but you don’t want it to be the only thing your do on Facebook. We are friends with our friend to see what is happening in their lives not just their business.
Postings on your Business Page- Although it is tempting to just post business on you business page this truly doesn’t drive business to you page. Most people are not going to go to it unless they are looking for something they want at the time. But if you make it entertaining as well as informational you will be surprised by how people want to engage in your page. You can post quizzes, articles, and humours videos. People want to be entertained and this will help them remember your business.
Dealing with conflict- Sometimes you might post something and receive negative feed back or someone may just post on your wall negative feed back. How we respond to this is half the battle. People will see how you handle criticism and make decisions on if they want to do business with you. Just respond with an explanation or if you can do anything to help them and move on. Don’t take it personally and don’t be shocked when people don’t agree with you. We are all different and that’s what makes the world go round!
Hopefully some of these tips have helped you and I can’t wait to see what the future holds for Facebook for business!!
Well, maybe not you personally, but the business you either own or work for. The world is not going to the dogs, it’s going to the internet, the wireless internet to be exact (have an android phone or a laptop?) As a newbie to the world of Social Media Marketing for business, I am amazed at what is available for business owners that will (not could) expand your footprint in your market as well as keep your marketing overhead down. I heard a presentation by a Business Coach the other day and he used a quote from the book Inbound Marketing by Halligan and Shaw that went like this: “Ten years ago your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.”
If you don’t have a website (that has a good URL and is optimized) that has links to your Facebook page and Twitter Accounts, and your website has other links and other sites link to your site… if you don’t have a business listing in Google Places, Bing, Yahoo, Merchant Circle, Yelp etc…If you don’t blog and read other blogs related to your business area and are making comments and are being left comments… What you don’t know about Social Media may not only hurt you- it is probably costing your business money.
The whole family gathered around the dinner table is an American tradition. Around 40 or 50 years ago the only interruption to this wonderful family event was television or maybe radio. We all remember our Mother’s complaining the TV was ruining the family because we never talked anymore. Moms constantly hit the the “OFF” button, insisting we all sat and talked while we ate. Now the family dinner table has become a “texting” area with regular Facebook updates and tweets (not from the birdies). Sometimes it feels like there is not time to eat. The distractions are limitless. Any conversation seems to center around the latest viral video on Youtube, cool Ipod games or something Aunt Nellie just posted about Uncle Bill. This mobile digital age can make you feel like your drowning in a sea of information – talk about sensory overload. Our ability to siphon what information we will actually ingest is being tested more than ever. Information is shared like never before; we have more of it, we get it quicker and with loads more detail (sometime a lot more than we need or want). Technology has provided tools to help deal with this information overload more efficiently and make it somewhat manageable. Even so our capacity to deal with so much information is controlled by the limit on hours in the day and the speed that our minds can process information. We are learning to multi-task like never before, if you are reading this post in a coffee shop or restaurant you are probably having a conversation with someone about something completely different. Mobility drives our ability to absorb more information; we can gather information on the go. Cell phones are used less and less for talking and more for information.
So how does a business owner compete for time and space?
Developing a Mindset
The new online marketing age is permission centric. With so much information available at the touch of a screen, nobody is really interested in having “stuff” interrupting their information filled day. The first step for any business owner to participate is at least to contribute to the information flow. Any business not having a consistent approach to the new digital age is akin to an Ostrich burying their head in the sand. Mobile and digital technology is spreading exponentially into the fabric of our daily lives. If you are a business owner in denial, first take your head out of the sand, if thats where it is, and start participating. If you are not promoting your business ideals online, someone else probably will.
Develop a Plan
Before you go rushing off with a plan on how to assault this digital information highway head on, think for a second. Consistency is key. There is a lot of information online thats a dead end, somebody started and didn’t finish. You need a plan to find the time to contribute on a consistent basis. A business owners day is busy. Finding time for additional tasks requires planning. So lets start with some things to consider when planning how to move into the online marketing arena:
- There is no minimum weekly time commitment consistency is key
- If you spent 10 hours every day working at it, there is still more to do
- Anything regular and consistent is better than nothing or sporadic stabs
Our experience is local businesses make the time to network and meet business partners all the time. This is great. We also recommend businesses make the time to consistently participate in the digital information highway. It is the greatest single networking opportunity available. Develop a long term plan to consistently promote your business online it will help you succeed.
When I see search engine firms promise #1Rank in search results, I cringe. They are giving us all a bad name. Social search has made it difficult, if not impossible, to guarantee rank to any business. With search results so individualized, it is possible for two people to type in the same search term and come up with completely different results.
In the beginning, it was just about getting your information on the web. Then keywords were all the rage. Then we entered the world of content. And although content still reigns supreme, relevant content from your social connections is the new variable.
Google has made it possible to individualize search results. “Your Social Search experience is personal and the highlighted content that you see is unique to you and your social connections. Your social connections could include people in your Gmail, public friends on sites like Twitter or Flickr and public friends of these friends. Google is not just giving you the best results, but they are giving you the best search results for you.
What does this mean for business? It means social media, reviews, social bookmarking and commenting are all effecting search and are all becoming increasingly important. To stay ahead of the curve, businesses have to incorporate their prominence in their social media strategy.
In my opinion, it not only makes search better, but it makes businesses better. The quality of your web content has to be better, you don’t achieve prominence with bad content. The product or service a business provides has to be better, reviews influence purchase.
So next time somebody promises a #1 rank in search results, ask them, #1 for who? And remember in the end rank doesn’t matter, results do.