Every time we log onto Facebook, there is another update and it’s to be expected now. However, sometimes they go overboard and screw things up; whether it be changing navigation, interface, or adding emoji reactions (why?????). This time they are trying to help get rid of fake news, but instead of creating an algorithm to filter it out by keywords, location, content, etc. they’ve decided to push businesses to the background and prioritize friend and family content. Read More
Last spring, it was revealed by The Information that the sharing of original personal stories on Facebook has dropped 20 percent year-over-year since 2015. Facebook says posting is strong but this is because people would now rather share third-party videos and news articles over everything. Read More
Okay, so you might be wondering why I would give out FREE information about how to market your business yourself. Well, everyone has to start somewhere and for those of us who are brave enough to live the dream out-of-pocket for a while, they need a little break on the financial front. You see, once a business ramps up some awareness and begins to generate a decent amount of revenue they don’t have time to market themselves and will rely on us. Read More
Both brick and mortar and online retailers are beginning their gear up for the holidays. You probably imagine a cartoon toy store manager nervously pulling at his collar with a group of adults shoving and holding money in the air. Not quite. Though, surely that frenzy still exists out in the retailer ethos — Tickle Me Elmo, last year’s Hatchimals, and Turbo Man from the seminal classic Jingle All the Way being obvious examples — a large percentage of consumers order products online. You can get your holiday shopping done in a few hours, while your other half bakes cookies and brings you hot chocolate cough *wine* cough.
So, where is this blog going? Where everything else goes… Facebook. Read More
Marketing isn’t what it used to be. The goal is no longer to get as many impressions as possible and people will eventually visit your store. There are now so many businesses that are entirely contained online and don’t have storefronts that can attract random passers-by. Traffic is no longer the number of people who see your ads, it’s the number of people who visit your website. Read More
To some, taking on Facebook advertising sounds pretty complicated – and expensive. However, recent data shows that the average cost per click (CPC) is between .32 and .40 cents. You can advertise with Facebook for as low as $5 a day. Of course, the higher your budget, the better, but let’s break down some of the statistics and reasons why this should be your go-to place for advertising today. Read More
Social media websites, such as Facebook, Instagram, and Twitter present unique and modern platforms for businesses to reach customers. Established companies and startups alike have the opportunity to benefit from social media marketing. More businesses are starting to understand the essential role social media marketing plays in the modern professional world. Businesses can use social media to grow awareness for their brand and products and to gain a loyal following. However, social media marketing is much more than simply posting pictures and gaining “likes.”
A business’s social media presence has the power to harm the business just as easily as it can help the business. Making mistakes on social media, from posting something offensive or simply lacking the information and strategic planning that is necessary for a successful marketing campaign, can alienate customers and harm your business. Here are a few reasons why working with a professional marketing company is essential for your social media marketing presence.
Avoid Mistakes by Careless Employees
Almost every week we hear stories in the news about an employee getting in big trouble for posting something offensive, stupid, or bigoted on social media. These inappropriate posts have the potential to create real problems for companies, as they alienate customers and damage a business’s reputation. Even though we all know that the Internet is a public platform on which everything we post remains ad infinitum, people all too often post pictures and statements that are simply unacceptable for a professional business. Example: the group of British bankers who recently thought it would be a good idea to film a fake ISIS beheading and post it online.
Benefit from a Clear, Effective Marketing Strategy
It’s impossible to deliver a concise, effective message to clients and potential clients without a clear social media strategy. In order to optimize the marketing potential of social media, companies must have a distinct voice, calculable goals, and a strategic publication calendar. Simply posting blindly, without the planning and research that good marketing requires, will lead to disjointed posts and a diminished following. A professional marketing company has the means and expertise necessary to create a clear and effective social media strategy that is essential to putting your company on the map and increasing brand awareness.
Legitimize Your Brand
Social media has real power to establish brands as legitimate and earn companies a loyal following. Today, the Internet is the first place consumers look when they want to discover more about a business they are interested in. A company’s social media page is a major part of its online presence. Businesses, especially small ones, tend to have websites that don’t change too much after the initial setup. However, social media sites, like Facebook or Twitter, give companies a fantastic platform on which to update consumers on what’s going on at the business, and to establish a real voice with new posts and photos. A company’s social media page, when done correctly, tells consumers that the company is active and interested in communicating with consumers. Consumers like being able to see how popular a brand is by browsing how many followers it has on Twitter or reading its Facebook reviews.
However, with the good comes the bad. Sub-par social media marketing has the opposite power. When companies fail to make regular, focused posts and aren’t gaining followers, new customers are quickly alienated from their initial interest and the brand no longer seems legitimate. A professional marketing company can help you figure out how to use social media in a way that will legitimize your brand and attract new customers to your business.
Discover How a Marketing Company Can Help Your Business
Do you want a clear, effective social media marketing strategy that works for your business? Take a step forward for your business and call the online marketing team at Turn The Page at (816) 527-8371 or (844) 889-5001 today. Discover how we can use our expertise in social media marketing to bring awareness and new customers to your company.
While Facebook’s EdgeRank algorithm can make sharing on Facebook frustrating, having your content seen on Facebook is not impossible. You just need to create a good amount of engagement. Here are ten great ways to do so.