To some, taking on Facebook advertising sounds pretty complicated – and expensive. However, recent data shows that the average cost per click (CPC) is between .32 and .40 cents. You can advertise with Facebook for as low as $5 a day. Of course, the higher your budget, the better, but let’s break down some of the statistics and reasons why this should be your go-to place for advertising today.
First off, The Average American Spends 40 Minutes Per Day on Facebook.
And with over 1.79 billion monthly active Facebook users worldwide, you have access to a nice portion of that. Also, that audience increases 16 percent year over year. Facebook has grown to the point of having one in five page views in the United States. That being said, you’re probably wondering how to find your target audience amongst all of those millions of users. Not to worry, though, since Facebook gives you the tools needed to find your ideal customers, clients, etc.Your target audience awaits on Facebook, so if you're not advertising there, you're missing out. Click To Tweet
#1 Your Specific Audience Is On Facebook
Facebook’s user base is larger than the population of China! With 1.79 billion members worldwide, and over 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since online search. So yes, your audience awaits – it’s just a matter of finding them (more on that in point #3).
#2 Facebook Ads Are Affordable
As I said, you can advertise on Facebook for as low as $5 a day. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. Unfortunately, the days of Facebook organic reach are long gone; your posts just aren’t showing up in your fans’ newsfeed. On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels cost. It is not uncommon to get over 100 clicks to your site or product for that $5.
The question is not “How much does Facebook advertising cost?” but instead more like, “How far can my money go here?” The key is having a specific strategy and focus for what you’d like to do.
#3 It’s all in the Targeting
Along with tons of different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities is beyond belief to me. You can literally target a competitor or even a specific salary range, among other things. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can optimize your ad with these targeting capabilities and layer them upon each other to ensure the ad is getting the right attention from the right crowd.
#4 Facebook Is Effective in Moving Leads Along
Still nervous? Try out re-marketing on Facebook through custom audiences. This strategy works with user intent, and works wonders for marketers because re-marketing works by targeting an audience that has already visited your site. Therefore a user is more likely to be interested in your products or offerings at some level. With this PPC technique, you’re tapping the potential customer on the shoulder to remind them that they might want to go ahead and make that purchase or contact you.
#5 Facebook Allows You to Find New Leads Easily
Once you’ve found an audience that converts well, you have the ability to clone them. This feature is called a “lookalike audience” where you can take an existing custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business.
Facebook allows you test the waters to see which ads work better for what you’re trying to achieve. In marketing world, it’s basically A/B testing. Essentially, you can create an ad with one image and copy, then copy that ad to trade out the image and copy – then gauge the results as to what works better. Then you can take the ad that performs better and add more budget to it!
There’s a lot you can do with Facebook advertising, more than almost any other marketing channel. With the ability to create the ideal audience on your own terms with little creativity or the help of a trained professional, it’s the ideal platform for businesses who want to reach more people for a minimal cost.
If you’re looking to advertise on Facebook but don’t have the time or resources needed to do so, contact us here at Turn the Page and we will handle it all for you!