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reasons to have a blog

Behind the Scenes of a Blog AKA 10 Ways Your Blog Works for Your Business

By | Blog, Blogging, Search Engine Optimization, SEO | No Comments

A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”

And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you – from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between.

  1. Your blog fuels SEO like an energy drink. Search engines (namely Google) love new content (and images) and will reward you for it by serving up your content to more readers. The more content you put out, the higher you will rank in search, while pushing competition further down the page.
  2. You don’t have to be a professional designer or have any real website building skills. Many blogging platforms like WordPress are people-friendly and don’t require advanced graphic skills.
  3. 60% of businesses who blog acquire more customers. Not too shabby!
  4. Your blog is the hub of all of your content marketing efforts. You can share blogs across any social media channel with links for your customers (new or old) to keep coming back for more.
  5. It gives your company a voice and establishes thought leadership in your industry. It also creates a place to talk about your new products or services andMarketing without blogging is like Batman without Robin Click To Tweet weigh in on timely news topics or market trends. It’s also the place to let your brand’s personality shine and show people what you’re all about.
  6. A blog creates a two-way conversation with your customers, prospects and industry peers. It encourages interaction, comments and feedback. This does require taking the time to read and respond to comments – there’s likely a client prospect waiting!
  7. A blog keeps you focused on your content marketing strategy. You create an editorial calendar and stick to it to continuously deliver purposeful content.
  8. It’s a great place to share company news and press releases – making it easy to share with media outlets.  Blogs can serve as landing pages for your website – links to share for specific content or a news story.
  9. You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
  10. Blogs can give you insight into your audience. You can track blog visits through analytics and measure what interests your customers most.

At this point in the digital media world, marketing without blogging is like Batman without Robin – you’ve got a great tool at your dispense that is waiting to get to work!

To learn more about our blogging services, call (816) 527-8371 or (844) 889-5001 today!

 

Why Your Small Business Should be Blogging

Why Your Small Business Should be Blogging

By | Blog, Content Marketing, Content Writing | No Comments

Obviously, the digital content team at Turn The Page is a little partial to blogging. It’s more than our bread and butter: it’s our passion.

Fortunately, it’s not just us who think that blogging is of the utmost importance. Consumers are the ones really hailing content as king.

Check out our infographic below to learn why your small business (or franchise!) should be blogging…and below that, see what we’re doing to help your business blogging efforts!

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1. 5x traffic increase when a small business blogs 15+ times per month: Hubspot
2. Average of 1200 monthly leads from 15 monthly business blogs: Hupspot 2014 State of Inbound Marketing
3. Businesses of 1-10 employees see the biggest gains: Hubspot
4. Businesses that prioritize blogging are 13x more likely to have positive ROI: Venture Beat 
5. Blogs are third most influential online resource: Technorati

 

So, what’s stopping small businesses from blogging?

Creating good, shareable content takes time: to generate topic ideas, to research, to draft, to revise, to publish, to promote.

And time is one of the resources that a small business owner usually doesn’t have to spare.

That’s why Turn The Page has recently revamped our blog packages to make them more scalable for small business clients. Whether you want to go all out and reap the most rewards by posting blogs 15+ times a month or you want to start small and just publish 1-2 posts a month (which will still net you 70% more leads than B2B businesses that don’t blog at all), we have the package to meet your content needs.

Get your business blogging today — call and speak to an online marketing strategist at (816) 527-8371.

 

Black Friday

Marketers Must Heed the Lessons of Black Friday’s Failure

By | Blog, Online Marketing | No Comments

In a year in which employment is up, the lingering hardship of economic recession is lifting and gas prices are at a five year low, this should have been the shopping season retailers dream about. But it wasn’t. Black Friday sales were down by an alarming 11% this year. The reasons behind this sharp decline provide a dramatic and essential lesson for small businesses and the people who market for them.

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KC Sports

What Online Marketers Can Learn From Kansas City Sports

By | Blog, Online Marketing | No Comments

At Turn the Page Online Marketing, we are an unlikely group of sports fans. We’re a frankly kind of nerdy band of web designers, account executives, writers and managers who you would probably never picture spending much time at Arrowhead, Kauffman or Sporting Park. But you’d be wrong, because we freaking love Kansas City sports.
What we’ve learned in the past few weeks from our Royals and Chiefs is that the teams we root for are kind of like us as a company. They don’t win games like most teams; we don’t succeed in online marketing like most companies.

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