Big news from the land of Google!
Google announced at the end of March that they are finally migrating websites that follow Google’s best practices for mobile-first indexing. Read More
In Part One of our Google Search for Businesses series we talked about claiming and optimizing your listing, and the importance of accuracy and updates. For part two we’ll discuss how online reviews play a big part in a consumer’s path to purchase journey.
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A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”
And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you - from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between. Read More
Obviously, the digital content team at Turn The Page is a little partial to blogging. It’s more than our bread and butter: it’s our passion.
Fortunately, it’s not just us who think that blogging is of the utmost importance. Consumers are the ones really hailing content as king.
Check out our infographic below to learn why your small business (or franchise!) should be blogging…and below that, see what we’re doing to help your business blogging efforts!
1. 5x traffic increase when a small business blogs 15+ times per month: Hubspot
2. Average of 1200 monthly leads from 15 monthly business blogs: Hupspot 2014 State of Inbound Marketing
3. Businesses of 1-10 employees see the biggest gains: Hubspot
4. Businesses that prioritize blogging are 13x more likely to have positive ROI: Venture Beat
5. Blogs are third most influential online resource: Technorati
So, what’s stopping small businesses from blogging?
Creating good, shareable content takes time: to generate topic ideas, to research, to draft, to revise, to publish, to promote.
And time is one of the resources that a small business owner usually doesn’t have to spare.
That’s why Turn The Page has recently revamped our blog packages to make them more scalable for small business clients. Whether you want to go all out and reap the most rewards by posting blogs 15+ times a month or you want to start small and just publish 1-2 posts a month (which will still net you 70% more leads than B2B businesses that don’t blog at all), we have the package to meet your content needs.
Get your business blogging today — call and speak to an online marketing strategist at (816) 527-8371.
Most of us know by now that blogging is a useful tool for SEO. Not only does regular blogging give Google something new to index, but it is also one of the least expensive ways to start seeing results. With pretty minimal effort (300 words a week is pretty reasonable, even for you non-writers out there) you can enjoy pretty substantial results.
Okay, wait. Wasn’t our Freaky Halloween party just yesterday? Well apparently the holidays are now upon us and in full-force and we all know this is the ideal opportunity for companies to increase their business. We’ve got some unconventional ideas to get customers engaged and keep them coming through the door.
In a year in which employment is up, the lingering hardship of economic recession is lifting and gas prices are at a five year low, this should have been the shopping season retailers dream about. But it wasn’t. Black Friday sales were down by an alarming 11% this year. The reasons behind this sharp decline provide a dramatic and essential lesson for small businesses and the people who market for them.
At Turn the Page Online Marketing, we are an unlikely group of sports fans. We’re a frankly kind of nerdy band of web designers, account executives, writers and managers who you would probably never picture spending much time at Arrowhead, Kauffman or Sporting Park. But you’d be wrong, because we freaking love Kansas City sports.
What we’ve learned in the past few weeks from our Royals and Chiefs is that the teams we root for are kind of like us as a company. They don’t win games like most teams; we don’t succeed in online marketing like most companies.
We all know that funny kitten videos are never going to have trouble getting likes and shares. But what if you want to create content that doesn’t just get shared? What if you want to create content that compels clients to act quickly? Today Turn the Page Online Marketing takes a hard look at why you should be scaring your audience.
Every second that your customers wait, you lose money. That’s why it is so important for small business owners to do everything in their power to prevent the looming changes proposed by the Federal Communications Commission (FCC).
