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Ranking Outside of Your Physical Location in Local Search

By | Blog, Google, Google Places, Google Plus, Google Search, local search, Online Marketing, Search Engine Optimization | No Comments

For businesses without a storefront, local search can get tricky.

Google wants to avoid businesses appearing in local search results if that business does not have a physical location in the city searched. They address this in the Google Places Quality Guidelines, where they disallow PO boxes and fake addresses.

The only known exception to this guideline is a business with general service areas. In this instance, businesses are to create a listing under one physical location. They are then allowed to designate those service areas. However, listing the designated service areas may not be effective in those areas with heavy competition.

In order to begin ranking in local search, we recommend the following tips and tricks.

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A Digital Checklist for Your Business Startup

By | Blog, Blogging, Facebook, Google Analytics, Google Plus, Google Webmaster Tools, instagram, Online Marketing, optimization, Search Engine Optimization, Youtube | No Comments

When launching your small business startup, you likely know you need a strong web presence, but you’re lost on where to start. Have no fear, Turn The Page Online Marketing is here! We’ve prioritized the steps you need to take while establishing your business startup’s presence in the online marketing world.

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Use Evernote to Keep Your Business Organized

By | Blog, Business Growth, Email, Local Business | No Comments

If disorganization was a common character trait among the biggest business men and women in the world, I’d have been the next Zuckerberg by now. But let’s face it, I’m just not organized enough and have a hard time getting a hold of what I actually need to do to prioritize business needs and wants.

Running a business should be fluid and organic; sales should crescendo in peak seasons like an orchestra before their maestro with his arms raised high. Anticipation should pour out in the planning and strategic times, yet still remain profitable. However, your business may not feel like that. So what’s lacking? It might be organization.

Staying organized can be easy. You just need to focus, block out distractions, and prioritize. Luckily, this is where technology excels.

Evernote is a tool many people use to remember a wide array of things. From websites they’ve found useful, to the milk on their grocery run, to flowers for their wife on their anniversary. Evernote can be used for many reasons, but it’s main function is to stay organized. I’m going to take you down a path of organization, and today, Evernote is going to be the vehicle.

1. Keep track of customers.

Evernote allows you to create different notebooks. Within a notebook you can put pictures, audio files, and text; plus it can store passwords or links; think of it as a digital file cabinet. Start by creating a notebook for each client or customer. You will then be able to save PDF’s, documents, client conversations and everything specific to the client/customer. That way, when you want to look them up later, all the information is available in that one notebook.

2. Use Evernote’s email function.

When you sign up for Evernote, you automatically receive an Evernote email address. This isn’t a typical email address you check everyday and write emails to others from. Evernote’s email function is just to receive anything sent to it. For instance, if you send an email to the Evernote address, the content of the email you sent will appear inside Evernote ready to be filed. You can add certain items to the subject line in the email to tell Evernote what to do with the email. If you have a notebook called Bank-Statement, you can add @Bank-Statements to the subject line of the email and it will automatically go to that notebook. This is useful because instead of having to search through your regular email address, all your bank statements will be sent to one location. Then you can just click on your Bank Statements notebook in Evernote and see all the bank statements.

3. Save important documents.

Like a traditional file cabinet, you keep all your files and forms stored for later use. Instead of having physical copies of your forms and files, just save them inside a notebook on Evernote. That way you can access them easily. Forms like 1099’s, W-2, or employee applications would be good examples.

4. Share meeting notes.

One nice feature with Evernote is the ability to share your notes with anyone. If you sit in a meeting and take notes, you can put all those in an Evernote notebook and then share it with everyone that was in the meeting. You can create a notebook specifically for meeting notes; that way you can easily access past notes and remember what was discussed in previous meetings.

5. Store brand names and parts specific to your business.

Ever been on a office supply run and couldn’t remember what type of printer cartridges your office printer takes? Keep track of that information in a notebook in Evernote. This notebook can be shared across the company to let others know the names and product numbers for refills may be needed. Then, no matter who is on the office supply run will know the products used in the office.

These are just a few simple ways Evernote can be utilized to get your business more organized. Find ways to damper the static that distracts you from growing your business by using technology. Stop wasting time searching through emails and databases to find information that is crucial to the operation of your business and store it all in one easy to find place. Evernote could be the solution you’ve been needing to finally get you organized.

Apple Unveils iOS 7…And Controversy

By | Apple, Blog, iOS | No Comments

The new iOS update has arrived, and it’s the most wonderful time of the year for iPhone and iPad users…or is it? Apple unveiled its latest features last week, and some people are less than impressed. Apple is calling iOS 7, set to be released this fall, the “biggest change” since the original iPhone was introduced to the public. But are these changes too similar to other current operating systems and apps on the market?

Home Screen

Apple has decided to completely revamp the visual aspects of the iPhone. Home screen icons are now bolder, and the “slide to view” feature is now gone. In fact, the lock screen looks strikingly similar to Android’s.

Notification Center

Aside from the visual changes, the control center gives you access to several features like Wi-Fi, airplane mode, flashlight, and more.

Mail

Many people are comparing the new Mail app to an existing one called Mailbox due to the new swipe features.

Multitasking

Users have been asking for multitasking features for a while, and now they’ll get them. The option is being compared to WebOS developed by Palm.

Safari

A new flipping card-tab overview is similar to that in Google Chrome for iOS and Android. Safari will also now offer full-screen browsing, and searches can be performed in the address bar.

Siri

Siri now has new voices with a flat new interface, and the voice system can control new functions like brightness and playing back voicemails.

Music

iOS 7 will include a new iTunes Radio player to match streaming services like Pandora and Spotify.

Photos

Users have been asking for a way to organize photos by date and location. Photowerks, a 99-cent app, was developed to do just that. Less than a month later Apple announced a new option called Moments as a part of the new update, and it does the exact same thing as Photowerks.

What do you think? Do you like the new designs and changes, or are they too similar to other apps and systems? Let us know what you think in the comments below!

 

It’s Time for Online Marketing Spring Cleaning

By | Blog, Business Listing, Email Marketing, Online Marketing, Online Marketing Strategy, Paid Search, Search Engine Optimization, SEO, Social Media, social media for business, Website Design | No Comments

It was official as of March 20, but with the weather finally cooperating and bringing warm temperatures, it now feels real: it is spring, which means it is time for spring cleaning.

Sure, this should include tidying up your home and even brightening up your office, but when it comes to small businesses, spring cleaning must also entail examining and adjusting your online marketing strategy.

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Social Media and the Job Hunt

By | Blog, Facebook, Google, Jobs, LinkedIn, Social Media, Twitter | No Comments

Does anyone even look in the newspaper for jobs anymore? Searching through social media for jobs is one of the most common ways the unemployed look for work. Employers are posting openings on LinkedIn, tweeting about positions and recruiting on Facebook. If you find a job opening online, chances are your future employer will also find you online, so use social media to your advantage.

Is social media hurting your chances?

CNBC article goes in-depth about a nationwide CareerBuilder survey conducted from February 11 to March 6, 2013 that found out why some candidates were taken out of the running after viewing social media pages.

  • 50%: Candidate’s profile included inappropriate photos or information
  • 48%: Information was posted about drinking or using drugs
  • 33%: Candidate had spoken negatively about a previous employer
  • 24%: Potential employee lied about qualifications

Everyone makes mistakes, but I can’t help but wonder what these people were thinking. Use common sense. If you don’t have something nice or appropriate to say on social media, simply don’t put it out there.

Is social media boosting your chances?

The same study also revealed that social media can increase your chances at being offered a position, as long as you’re using it right.

  • 57%: Candidate conveyed a professional image
  • 50%: Potential employee expressed a wide variety of interests
  • 49%: Information posted on social media sites supported qualifications and résumé
  • 38%: Other people posted positive reviews about the job candidate. 

Using Social Media to Your Advantage

  • Search for yourself on Google. What you see is what potential employers will also see, so remove any questionable content as soon as possible. A good rule of thumb: if you wouldn’t want your grandmother to see or read it, don’t post it on your social media page. Some damage can’t be undone, but delete old pages if you think you need a fresh start.
  • Make connections even when you aren’t job hunting. Networking now is what will help you find your next job later. Tweet companies you’re interested in, and ask relevant questions.
  • Ask for recommendations on LinkedIn from previous managers or even professors who can attest to your skills and work ethic.
  • Brag about yourself. As competitive as the job market can be, never sell yourself short. However, do make a conscious effort not to exaggerate or lie. Potential employers will find out. 

Using social media can be extremely helpful in your job search as long as you’re using it properly. In fact, I found my job here at Turn The Page through LinkedIn! An interview will be your big selling point, but you have to get there first. Let your social media sites boost your chances and complement your job search.

Using Twitter for Business

By | Blog, social media for business, Twitter | No Comments

Social media sites like Facebook, Twitter, and Pinterest aren’t just for personal use anymore. Smart business owners are now also using these social media sites to gain an advantage over their competition. Are you unsure whether your business should be on Twitter or not? Consider these five benefits that Twitter can bring your business.

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