Category

Search Engine

1

Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

Read More

seo

Online Marketing for Small Business: What is SEO Anyway?

By | Online Marketing, Online Marketing Strategy, Search Engine, Search Engine Optimization, SEO | No Comments

You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?

In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.

Read More

Search Engines: Beginners Guide – Part 1

By | Bing, Google, Local Business, local search, Online Marketing, Search Engine, Search Engine Optimization, SEO, Yahoo | No Comments

It’s no secret; at Turn The Page Online Marketing, we are a bunch of nerds. We have a long standing rivalry of Apple vs Android. Our sales team has Stormtroopers. We communicate via Google chat, while sitting in the same room with each other. And I bet you right now, on a beautiful and sunny afternoon, I am not the only one sitting in front of a computer working. Or thinking about working.

Read More