Category

Search Engine

An info graphic about the information, transactions, and navigation all affect search engines differently

Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

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search-results

Search Engines: A Beginner’s Guide – Part 2

By | Business Growth, Search Engine, Search Engine Optimization, SEO | No Comments

Software robots called ‘spiders’ browse through millions and millions of web sites and pages and index important words and where they find these words. The next step in the process is building the index…or spiderweb if you really want to go with the spider thing. I don’t, so we’ll stay on track.

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person working on SEO strategy with text online marketing for small businesses

Online Marketing for Small Business: What is SEO Anyway?

By | Online Marketing, Online Marketing Strategy, Search Engine, Search Engine Optimization, SEO | One Comment

You will hear a lot of talk about SEO on our blog because we’re online marketing aficionados. This stuff is not just our job — it is our passion. It is what we think about at night. It is the topic that occupies a piece of our minds day in, day out, like a continuously-running ticker tape — What will change next in the world of SEO? How can we adapt our practices to anticipate these changes? How can we adjust SEO strategies to generate the best results for our clients?

In all the flurry of SEO-related thoughts that fly through our brains, we sometimes forget to take a step back and consider SEO from the standpoint of a small business owner. Though well-versed in their respective industries — whether they be lawn and garden experts, health club owners, or attorneys — a small business owner will not know the ins and outs of SEO like we do.

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Do You Need A Mobile Website?

By | mobile marketing, mobile search, Mobile Websites, Search Engine, Website Design | No Comments

Responsive Design V Mobile
The internet is littered with advice about the choice between whether you should have a website with Responsive Design or choose a separate website designed specifically for mobile. It is a very confusing picture with Google seemingly changing its position from year to year.

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Social Search: Its not just about rank!

By | Business Growth, Local Business, local search, Search Engine, Search Engine Optimization, SEO | No Comments

When I see search engine firms promise #1Rank in search results, I cringe. They are giving us all a bad name. Social search has made it difficult, if not impossible, to guarantee rank to any business. With search results so individualized, it is possible for two people to type in the same search term and come up with completely different results.

In the beginning, it was just about getting your information on the web. Then keywords were all the rage. Then we entered the world of content. And although content still reigns supreme, relevant content from your social connections is the new variable.

Google has made it possible to individualize search results. “Your Social Search experience is personal and the highlighted content that you see is unique to you and your social connections.  Your social connections could include people in your Gmail, public friends on sites like Twitter or Flickr and public friends of these friends. Google is not just giving you the best results, but they are giving you the best search results for you.

What does this mean for business? It means social media, reviews, social bookmarking and commenting are all effecting search and are all becoming increasingly important. To stay ahead of the curve, businesses have to incorporate their prominence in their social media strategy.

In my opinion, it not only makes search better, but it makes businesses better. The quality of your web content has to be better, you don’t achieve prominence with bad content. The product or service a business provides has to be better, reviews influence purchase.

So next time somebody promises a #1 rank in search results, ask them, #1 for who? And remember in the end rank doesn’t matter, results do.

Search Engines: Beginners Guide – Part 1

By | Bing, Google, Local Business, local search, Online Marketing, Search Engine, Search Engine Optimization, SEO, Yahoo | No Comments

It’s no secret; at Turn The Page Online Marketing, we are a bunch of nerds. We have a long standing rivalry of Apple vs Android. Our sales team has Stormtroopers. We communicate via Google chat, while sitting in the same room with each other. And I bet you right now, on a beautiful and sunny afternoon, I am not the only one sitting in front of a computer working. Or thinking about working.

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