Small businesses run on primarily on word-of-mouth but it’s becoming common for conversations to start online. For many small companies, social media is a whole new world of customer engagement strategy, but there are guidelines that can help guide you through social media: Read More
Facebook is Exploding with Ads
In response to the ad overcrowding issue in news feeds, Facebook is spreading the love to almost every corner of their offerings. Read More
You might think that mixing up your marketing strategies would be best at the beginning of the new year but, actually, since it’s just after the holidays and still dreary winter, it’s not the greatest. Spring is all about renewal and breaking out of all the snow and ice for the warm weather. Plus, there are those refreshing spring rains to clean off those ugly soggy leaves and salted streets. You can practically feel the buzz of summer in the air by April. So, this excitement is the perfect time to reattain your old customers’ attention again, as well as pull in new ones. Read More
If your business isn’t on Snapchat now, it needs to be. Trying to appeal to about a huge chunk of the population is going to be pretty tough if you’re only getting out a tweet or two a week — Twitter is withering away and Snapchat is taking over. It might seem like a gimmick or give the appearance that your business is trying to be “cool,” but it will prove more effective marketing-wise than you think. Read More
With so many social media channels now available, deciding which ones will benefit your business the most can be tricky. Can you really reach customers on Facebook? And what’s all this hashtag talk about? The good news is, your business doesn’t have to be on every social media platform. For most businesses, the best approach is to handpick social media channels that make the most sense for the brand. Your decision should be based on several different factors including your target audience, industry and social media marketing strategy.
We’re going to guide your through choosing the right social media channels for your business. Read More
The social media world has evolved from online journals to “Who’s in my Top 8?” to platforms only college students could use to something everyone could use. Businesses of every shape and size and diverse industries have scrambled to get on the latest social trends. It’s paid off for some of them, like in Wendy’s beef with Burger King, or IHOP calling McDonald’s out on its notion that all-day breakfast was a new concept.
It seems like every day new platforms come into the limelight, but only some of them have proven to be beneficial for businesses. Here’s a list of social networks we think could be useful to businesses.[bctt tweet=”See what underused #socialmedia platforms will work best for your business!”]
A successful social media presence can mean big things for your business, even if yours is a small business. If people are engaging with you and talking about you for the right reasons, your name becomes ingrained in your potential customer base’s mind. And when your business is the first thing that pops into a potential customer’s mind when he or she needs the goods or services you offer, who do you think he or she will call first? Before you can determine if your social media efforts are working, you must first determine your goals and your key performance indicators (KPI).
Set Yourself up for Success: Be Where Your Audience Is
Setting goals and and KPIs is one thing, but you’re setting yourself up for failure if you don’t first find out what social networks your audience is using, and what kinds of content it consumes. The fact of the matter is that people use different social networks for different things. Pinterest users share things like recipes, home decorating tips and craft-making instructions. A floor covering company may see great results, whereas an HVAC company may not see the best results on Pinterest. Facebook may be better for those types of businesses and industries. According to a 2014 study by PEW Research Center, 71 percent of all online adults use Facebook.
What should my KPIs be?
Once you determine where your potential audience is and what social networks is uses, how do you know if you’re reaching the right people? How do you know if your social media time and effort is worth it? First set a baseline. Know your numbers before shake things up. Most social networks have analytical tools for business users. Once you’ve determined your baseline, track the following KPIs to determine if your efforts are helping your business grow:
The number of fans and followers you engage and participate with on social media is a good indication of your reach. If that follower base grows rather than shrinks, it’s a great indication that you’re doing something right. If more people unfollow your business than follow it, you may want to consider switching gears and changing your strategy. Try changing the frequency or type of content you post to make sure it’s what your audience wants.
Knowing your follower base’s demographics — which can be determined using the social networks’ analytical tools — can help determine the best type of content to post.
Not every follower will actively engage with your business. Ideally, the ones who do will be influential in your industry or, at the very least, loyal customers who tell the world how great you are. You don’t want a bunch of fake followers — not in the Jersey Shore sense of the word, but in the actual sense of the word. You want real and relevant followers and fans.
If your audience is liking, favoriting and sharing your posts, that’s a good indication that you’re posting things it enjoys.
Conversation is a two-way street. You want your audience to be commenting on your posts, and you will want to respond in a timely manner to any negative feedback avoid unfollows.
On Twitter, retweets and mentions are king. On Facebook, shares are king. When your followers take the time to take your message and share it with their own followers, they do the social networking legwork for you. Your followers’ followers are potential customers.
Web Traffic Data
One of the biggest KPIs with social media is whether or not your efforts are generating traffic to your website, which details what your business and its services are all about. Traffic to your website means means sales.
Determining the right KPIs is only step one in successful social media marketing. To connect with a skilled online marketing team determined to make it work for you, contact us today online or by calling (816) 527-8371.
Social media websites, such as Facebook, Instagram, and Twitter present unique and modern platforms for businesses to reach customers. Established companies and startups alike have the opportunity to benefit from social media marketing. More businesses are starting to understand the essential role social media marketing plays in the modern professional world. Businesses can use social media to grow awareness for their brand and products and to gain a loyal following. However, social media marketing is much more than simply posting pictures and gaining “likes.”
A business’s social media presence has the power to harm the business just as easily as it can help the business. Making mistakes on social media, from posting something offensive or simply lacking the information and strategic planning that is necessary for a successful marketing campaign, can alienate customers and harm your business. Here are a few reasons why working with a professional marketing company is essential for your social media marketing presence.
Avoid Mistakes by Careless Employees
Almost every week we hear stories in the news about an employee getting in big trouble for posting something offensive, stupid, or bigoted on social media. These inappropriate posts have the potential to create real problems for companies, as they alienate customers and damage a business’s reputation. Even though we all know that the Internet is a public platform on which everything we post remains ad infinitum, people all too often post pictures and statements that are simply unacceptable for a professional business. Example: the group of British bankers who recently thought it would be a good idea to film a fake ISIS beheading and post it online.
Benefit from a Clear, Effective Marketing Strategy
It’s impossible to deliver a concise, effective message to clients and potential clients without a clear social media strategy. In order to optimize the marketing potential of social media, companies must have a distinct voice, calculable goals, and a strategic publication calendar. Simply posting blindly, without the planning and research that good marketing requires, will lead to disjointed posts and a diminished following. A professional marketing company has the means and expertise necessary to create a clear and effective social media strategy that is essential to putting your company on the map and increasing brand awareness.
Legitimize Your Brand
Social media has real power to establish brands as legitimate and earn companies a loyal following. Today, the Internet is the first place consumers look when they want to discover more about a business they are interested in. A company’s social media page is a major part of its online presence. Businesses, especially small ones, tend to have websites that don’t change too much after the initial setup. However, social media sites, like Facebook or Twitter, give companies a fantastic platform on which to update consumers on what’s going on at the business, and to establish a real voice with new posts and photos. A company’s social media page, when done correctly, tells consumers that the company is active and interested in communicating with consumers. Consumers like being able to see how popular a brand is by browsing how many followers it has on Twitter or reading its Facebook reviews.
However, with the good comes the bad. Sub-par social media marketing has the opposite power. When companies fail to make regular, focused posts and aren’t gaining followers, new customers are quickly alienated from their initial interest and the brand no longer seems legitimate. A professional marketing company can help you figure out how to use social media in a way that will legitimize your brand and attract new customers to your business.
Discover How a Marketing Company Can Help Your Business
Do you want a clear, effective social media marketing strategy that works for your business? Take a step forward for your business and call the online marketing team at Turn The Page at (816) 527-8371 or (844) 889-5001 today. Discover how we can use our expertise in social media marketing to bring awareness and new customers to your company.
What is clickbait? We’ve all seen it before. It can be the, “Watch what happens next. You’ll be shocked!” ads you see on Facebook, or the “You won’t believe this one weird trick,” that leads to useless content.
Media influencers have weighed in on clickbait that leads to nowhere. “I scroll around, but when I look at the internet, I feel the same as when I’m walking through Coney Island,” said The Daily Show host Jon Stewart. “It’s like carnival barkers, and they all sit out there and go, ‘Come on in here and see a three-legged man!’ So you walk in and it’s a guy with a crutch.”
Clickbait: A Great Way to Lose Followers
Clickbait can kill your social media efforts because it doesn’t work. Your readers are too savvy to fall for it time and time again. While using clickbait can work–at first–to drive traffic to your website, it rarely converts to leads. The more you disappoint your followers, the more followers you lose, and more than likely, they never return. You want to engage your followers, not drive them away.
Killing It Without Clickbait
While clickbait can kill your social media campaign, some small business have been killing it without a single, “You’ll be shocked.” For example, the Folly Theatre in Kansas City, Mo. wanted to reach a younger audience. They decided to encourage audience members to use their phones during the show. The audience used an app to vote on what they wanted to see and essentially directed the show, making for an interactive and engaging experience.
Simple but Effective
Burger Revolution in Ontario, Canada has a much simpler idea. The restaurant regularly posts the number of remaining burgers for the day, thus creating a sense of urgency. They also post a comment of the day, which is just a daily picture of a user’s comment. You don’t need to lure your followers with promises of shock and awe. Burger Revolution’s tactics are simple but effective, as the best social media campaigns often are.
Enlist Our Team of Social Media Content Creators
The Digital Content Creation Department here at Turn The Page is constantly striving to improve our strategy and practices by improving yours. For help creating quality social media content that won’t disappoint, call us today at (816) 527-8371 or (844) 889-5001!
Advances in Medicine are common and Doctors always need to be aware of recent changes that benefit patients. Should they be “aware” of Social Media?