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reasons to have a blog

Behind the Scenes of a Blog AKA 10 Ways Your Blog Works for Your Business

By | Blog, Blogging, Search Engine Optimization, SEO | No Comments

A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”

And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you – from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between.

  1. Your blog fuels SEO like an energy drink. Search engines (namely Google) love new content (and images) and will reward you for it by serving up your content to more readers. The more content you put out, the higher you will rank in search, while pushing competition further down the page.
  2. You don’t have to be a professional designer or have any real website building skills. Many blogging platforms like WordPress are people-friendly and don’t require advanced graphic skills.
  3. 60% of businesses who blog acquire more customers. Not too shabby!
  4. Your blog is the hub of all of your content marketing efforts. You can share blogs across any social media channel with links for your customers (new or old) to keep coming back for more.
  5. It gives your company a voice and establishes thought leadership in your industry. It also creates a place to talk about your new products or services andMarketing without blogging is like Batman without Robin Click To Tweet weigh in on timely news topics or market trends. It’s also the place to let your brand’s personality shine and show people what you’re all about.
  6. A blog creates a two-way conversation with your customers, prospects and industry peers. It encourages interaction, comments and feedback. This does require taking the time to read and respond to comments – there’s likely a client prospect waiting!
  7. A blog keeps you focused on your content marketing strategy. You create an editorial calendar and stick to it to continuously deliver purposeful content.
  8. It’s a great place to share company news and press releases – making it easy to share with media outlets.  Blogs can serve as landing pages for your website – links to share for specific content or a news story.
  9. You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
  10. Blogs can give you insight into your audience. You can track blog visits through analytics and measure what interests your customers most.

At this point in the digital media world, marketing without blogging is like Batman without Robin – you’ve got a great tool at your dispense that is waiting to get to work!

To learn more about our blogging services, call (816) 527-8371 or (844) 889-5001 today!

 

Top local search mistakes (1)

Top Local Search Mistakes Your Business Can’t Afford to Make

By | Business Listing, local search, SEO | No Comments

Local search allows customers to find businesses in their area quickly and easily. That’s why local SEO remains an important business tool.

An estimated 7 billion local searches are done from computers and mobile devices, with many of these being completed by people looking for info on businesses and services near them, in the moment. If you’ve ignored local search options in favor for other marketing methods, you’re missing out.

7 billion local searches are made from computers & mobile devices - is your local search… Click To Tweet

You can also avoid making some of the same mistakes others make when it comes to local SEO. Here are a few things you’ll want to pay close attention to when launching a strong local search campaign. Even if your business is small, it’s worth the effort to establish local SEO.

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How to Know if Your SEO Consultant is Worth the Money

By | Search Engine Optimization, SEO | No Comments

Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:

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Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

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long tail keywords

Why Long Tail Keywords Might be Your Missing SEO Ingredient

By | Keywords, Long Tail Keywords, SEO | No Comments
Search Engine Results

INFOGRAPHIC: New Google Search Results Page: What Your Small Business Needs to Know

By | Google, Google Adwords, Infographics, Local Business, Online Marketing, Pay-Per-Click, PPC, SEO | No Comments

Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.

Just when you think you know Google, the search engine giant decides to change up how it displays results.

We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.

See how Google's #SERP changes impact your #SEO & #onlinemarketing efforts! Click To Tweet

Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.

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TTP Blog Title _ Integrating SEO_PPC(12)

Integrating SEO & PPC

By | Apple, Online Marketing, PPC, SEO | No Comments

SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.

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2

What to Expect in SEO in 2016!

By | Google Changes, Google Maps, Google My Business, Local Business, local search, mobile phone, mobile search, Mobile Websites, Mobile-Friendly, Online Marketing, Search Engine Optimization, Search Engine Optimization Changes, SEO, Small business, smart phone, Social Media | No Comments

When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.

We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.

Check out what we think might be in the cards for online marketing in the next year.

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Lawyer SEO - Kansas City

How Content & SEO Should Intersect

By | Content Marketing, Content Writing, Search Engine Optimization, SEO | No Comments

You’ve done it.

You’ve crafted your unique take on a topic and stitched sentences together. Really good sentences. Sentences you’d like to print out and hang on your refrigerator.

You’ve revised and rewritten — you’ve weeded out the typos and the weak words and your post is awesome. 

Bad news, though. It’s not over.

Crafting great content is half the battle. The other half is making sure people find it, read it, and respond to the message that is delivered.

That’s where Search Engine Optimization — SEO — comes in.

Content may be king, but coronation can only happen with a little behind-the-scenes help from its faithful steward, SEO.

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TTP - Blog Title

“BOO”st your Business with Social Media

By | Online Marketing, SEO | No Comments

As a blog writer for Turn the Page, let’s just say I’ve written a lot of posts this week finding some relevance to each unique TTP client‘s industry and the sweet holiday approaching us. So, I thought why not try and add one more to the list in the spirit of all things Halloween.

Here’s my attempt to tie Halloween and online marketing – and find nuggets of wisdom within this “spooktacular” holiday. After all, don’t we all want to “BOO”st Internet presence? Sorry, I couldn’t help myself…

At Halloween: The house who gives full-size candy bars is popular.
SEO Lesson: Go the extra mile with something unexpected.

If you go the extra mile for your clients and exceed their expectations, you’ll not only win their favor, but their loyalty, too. (You go back to that full-size candy bar giving house year after year.) How can you give pleasant surprises to those who do business with you? Start with a free coupon for those who stumble upon your Google Places listing. Or a fun “check-in” deal for someone who says they were at your business on Facebook.

At Halloween: Avoid slutty costumes. Especially as an adult.
SEO Lesson: Post professionally.

Simply put – have class when it comes to your social media. We realize that it’s “social” – however, you still represent a business. Make sure your tweets on the business Twitter account have to do with your positioning. Double-check that you’re using Facebook as a “page” if you’re making business comments. And this should go without saying – but ensure that anything that is posted on your YouTube channel is clean and professionally appropriate.

At Halloween: Some people like to be scared. Others hate it.

SEO Lesson: One size doesn’t fit all in online media, either.

There’s not “one formula” that will work for everyone – when it comes to just about everything. People are different. Some are thrill-seekers, others like to play it safe. So when it comes to marketing, some people will be all about your YouTube videos and interacting with you on Twitter. Others will rather check out your website and give you a call. To make sure you have a broad reach, have an online strategy so that people can comfortably learn about who you are, what you do, and contact you in their own style.

At Halloween: Free candy is a great way to meet the neighbors.
SEO Lesson: Use linking as a way to meet your neighbors.

If you’ve spent any time with Rob, Placher or Elisa – you probably know the power of a link. If you don’t – set up a meeting with them now. Linking strategy is huge in social media. Links to and from your website are a great way to build your online presence. Just like free candy gets you to knock on a stranger’s door – use the opportunity of link exchanges to pick up the phone, or email, that guy or gal you’d like to know and associate with.

At Halloween: Plan to be eating candy until Christmas.
SEO Lesson: What you do now may not show up until Christmas.

If you do trick-or-treating right, you’ll have pillow cases of candy that can last you through Christmas. Social media can work in a very similar way (ahem, as Halloween candy weight gain.) What you do now may not show up until Christmas. Sure, you may get a surge of activity when you start (let’s call it an online ‘sugar high’), but a lot of online marketing is gradual and builds over time. Your presence on Facebook, Twitter, LinkedIn, YouTube – your business listings, reviews, website optimization and blogs – all of this will eventually get you a solid online presence. The goal is consistency – if you keep it up, you’ll see results in a few months … and more.