We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More
Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More
A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”
And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you – from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between. Read More
Local search allows customers to find businesses in their area quickly and easily. That’s why local SEO remains an important business tool.
An estimated 7 billion local searches are done from computers and mobile devices, with many of these being completed by people looking for info on businesses and services near them, in the moment. If you’ve ignored local search options in favor for other marketing methods, you’re missing out.7 billion local searches are made from computers & mobile devices - is your local search capitalizing on them? Click To Tweet
You can also avoid making some of the same mistakes others make when it comes to local SEO. Here are a few things you’ll want to pay close attention to when launching a strong local search campaign. Even if your business is small, it’s worth the effort to establish local SEO.
Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:
So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.
Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.
Just when you think you know Google, the search engine giant decides to change up how it displays results.
We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.See how Google's #SERP changes impact your #SEO & #onlinemarketing efforts! Click To Tweet
Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.
SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.
When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.
We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.
Check out what we think might be in the cards for online marketing in the next year.