Category

SEO

How Fresh is Your Website?

By | Business Growth, Content Marketing, Marketing Campaign, Search Engine Optimization, SEO, Website Content | No Comments

Chances are that if you own a business, you also have a website. Whether you designed it yourself or had web developers do it for you, it’s got the intuitive menu structure, clean design, original content, which all include strategic keywords and metadata on every page, and there’s even a sitemap to aid search engine crawlers. So, where are all your results? Read More

reasons to have a blog

Behind the Scenes of a Blog AKA 10 Ways Your Blog Works for Your Business

By | Blog, Blogging, Search Engine Optimization, SEO | No Comments

A common question we get here at Turn the Page is: “Why does my business need a blog? What is the purpose?”

And the short answer is… well, there isn’t a short answer. That’s because a blog is a marketing workhorse that serves many purposes and is doing plenty of behind-the-scenes work for your business. Below are 10 ways a blog works for you – from delivering content that Google eats up like a newsflash to establishing authority in your industry, and everything in between. Read More

Top Local Search Mistakes Your Business Can’t Afford to Make

By | Business Listing, local search, SEO | No Comments

Local search allows customers to find businesses in their area quickly and easily. That’s why local SEO remains an important business tool.

An estimated 7 billion local searches are done from computers and mobile devices, with many of these being completed by people looking for info on businesses and services near them, in the moment. If you’ve ignored local search options in favor for other marketing methods, you’re missing out.

7 billion local searches are made from computers & mobile devices - is your local search… Click To Tweet

You can also avoid making some of the same mistakes others make when it comes to local SEO. Here are a few things you’ll want to pay close attention to when launching a strong local search campaign. Even if your business is small, it’s worth the effort to establish local SEO.

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How to Know if Your SEO Consultant is Worth the Money

By | Search Engine Optimization, SEO | No Comments

Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:

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Informational, Transactional & Navigational: How Different Search Engines Affect How Searches Work

By | Search Engine, Search Engine Optimization, Search Engine Results Page, SEO | No Comments

So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.

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Why Long Tail Keywords Might be Your Missing SEO Ingredient

By | Keywords, Long Tail Keywords, SEO | No Comments
Search Engine Results

INFOGRAPHIC: New Google Search Results Page: What Your Small Business Needs to Know

By | Google, Google Adwords, Infographics, Local Business, Online Marketing, Pay-Per-Click, PPC, SEO | No Comments

Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.

Just when you think you know Google, the search engine giant decides to change up how it displays results.

We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.

See how Google's #SERP changes impact your #SEO & #onlinemarketing efforts! Click To Tweet

Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.

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Integrating SEO & PPC

By | Apple, Online Marketing, PPC, SEO | No Comments

SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.

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What to Expect in SEO in 2016!

By | Google Changes, Google Maps, Google My Business, Local Business, local search, mobile phone, mobile search, Mobile Websites, Mobile-Friendly, Online Marketing, Search Engine Optimization, Search Engine Optimization Changes, SEO, Small business, smart phone, Social Media | No Comments

When it comes to SEO, we unfortunately don’t have a guidebook detailing what to expect, or a crystal ball for predicting the date of the next algorithm change.

We do, fortunately, have some hunches about what we think is pretty darn likely to go down in 2016.

Check out what we think might be in the cards for online marketing in the next year.

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Lawyer SEO - Kansas City

How Content & SEO Should Intersect

By | Content Marketing, Content Writing, Search Engine Optimization, SEO | No Comments

You’ve done it.

You’ve crafted your unique take on a topic and stitched sentences together. Really good sentences. Sentences you’d like to print out and hang on your refrigerator.

You’ve revised and rewritten — you’ve weeded out the typos and the weak words and your post is awesome. 

Bad news, though. It’s not over.

Crafting great content is half the battle. The other half is making sure people find it, read it, and respond to the message that is delivered.

That’s where Search Engine Optimization — SEO — comes in.

Content may be king, but coronation can only happen with a little behind-the-scenes help from its faithful steward, SEO.

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