Google has been extending higher efforts to tie ad clicks to in-store traffic. On Wednesday, the search engine said it has obtained over four billion store visits after users clicked on an ad, this is way up from the one billion obtained a little less than a year ago. Read More
Marketing isn’t what it used to be. The goal is no longer to get as many impressions as possible and people will eventually visit your store. There are now so many businesses that are entirely contained online and don’t have storefronts that can attract random passers-by. Traffic is no longer the number of people who see your ads, it’s the number of people who visit your website. Read More
Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.
Just when you think you know Google, the search engine giant decides to change up how it displays results.
We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.[bctt tweet=”See how Google’s #SERP changes impact your #SEO & #onlinemarketing efforts!”]
Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.
The paid search experts and Google Adwords Certified Partners at Turn The Page spend a lot of our time conducting successful Google Adwords campaigns. But as we continue to help small businesses grow with pay per click advertising, we also encounter a slew of Google Adwords campaigns that simply are not effective.
Though the interface makes it fairly easy to create a simple pay per click advertisement, it is easy for small business owners to unknowingly commit Google Adwords sins. If you are currently conducting a Google Adwords campaign and not seeing the results you anticipated, it is time to reevaluate your ad and consider if you are making one of these seven Google Adwords mistakes.