Just because your Facebook ads are not getting a lot of clicks doesn’t mean they aren’t performing well. When you have a social media ad running and you aren’t seeing the type of results you want, like clicks or website conversions, think about how many channels you actually go through. Read More
Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.
Just when you think you know Google, the search engine giant decides to change up how it displays results.
We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.[bctt tweet=”See how Google’s #SERP changes impact your #SEO & #onlinemarketing efforts!”]
Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.
SEO and PPC: each has its own merits when it comes to online marketing, but it is becoming more and more clear that a combined SEO and PPC approach has even greater benefits. PPC provides a great way to get a company’s product or website seen, but it’s important that the ad is working to drive consumers to exactly what they are looking for at the right time. That’s where SEO comes in.
While all aspects of online marketing have their intricacies, I’d argue there’s no discipline as misunderstood and at times underappreciated than pay-per-click, or PPC, advertising.
On the surface, a business owner might get the basics of PPC. These are the ads that hang out at the top of the Google search results page, driving users to specific websites. Entrepreneurs might even understand how the ads are placed: through a complex system of bidding on target search terms.
If you’ve always wanted to know a bit more about PPC and all it encompasses, we’re providing a few tips you can use as a newbie to create an effective campaign — or at least to recognize a good campaign when you see one.