Facebook for business has taken the online marketing world by storm. Businesses are learning to take advantage of the audience of 1.65 billion monthly active users that are currently on Facebook. However, using Facebook for business effectively involves more than simply creating a business profile. There are certain things that your business should (and shouldn’t) do in order to ensure that your Facebook page is working to positively promote your business.
When it comes to website design, the way you lay out the elements on a page makes a big difference for user experience. Two of the most popular styles of layouts are full-width and boxed design. Each web design style has its own list of advantages and disadvantages, as highlighted below.
In order to figure out which type of design is right for your website, you have to weigh the pros and cons of each website design and understand how each would fit the purpose of your website.
Branding is an essential part of any business. Why? What your brand represents can greatly influence how consumers see your business and if they are willing to spend money on your products or services. An established brand garners more respect and authority and, as a result, more business. However, failing to keep your branding strong and consistent can lead to confused consumers and reduced industry authority. Follow these tips to make sure that your branding is always on point.
As a small business owner, you know just how valuable online tools are in saving you time and money. That’s why you’re open to useful Chrome extensions because you’ve seen how beneficial they are in helping you run your business. Best of all, there are new extensions being offered on a daily basis and many are free or cost very little for you to buy.
Below, you will find some of the most useful Chrome extensions available. Each has its own list of advantages to offer a small business owner like yourself. Download the useful Chrome extensions that appeal most to you and try them out. You’ll never know how well they’ll work for you if you don’t bother to test them in your browser.
Word-of-mouth marketing refers to the type of marketing that your customers do for you. Sounds great, right? Less work for you while your customers spread the word about how great your business is to all their friends. It is true that word-of-mouth marketing can be useful for your business and can help you gain customers. But, it is a mistake to think that word of mouth alone is enough to get your business the kind of success you want.
With the Internet serving as a helpful tool for researching merchandise, customers don’t rely on salespeople for knowledge as much as they used to in the past. They walk into a store with an idea in mind and walk out without interacting with the store’s employees for more than a couple of minutes.
Hiring an online marketing company or search engine optimization (SEO) expert to optimize your website can feel like a big leap of faith. There are two possible end results: success or failure. The SEO consultant could help improve your web presence and get your website ranked higher on search engines, resulting in more profits for your business. The alternative is that this so-called “SEO expert” has no idea what he or she is doing and you end up wasting a lot of money without seeing any results. So, how do you make sure that you’re investing in an SEO team that is worth the money? Follow these guidelines:
So, you think you’ve got a killer online marketing strategy? You’re up-to-date on the latest in SEO, you’ve got PPC and Facebook advertising campaigns galore and you’re writing thoughtful and relevant blogs to promote your brand. That’s great! But if you’re still not seeing the results you want for your business, maybe it’s time to dig a little deeper into what categories of searches consumers are making and how their use of various search engines can affect the success of your online marketing strategy.
There’s a new kid on the block in the social media scene: Periscope. The live video streaming app is currently available on iOS and Android, since being released last year. In recent months, the Periscope scene has exploded with individual and commercial users alike. Businesses and marketers in particular have found ways to use the app to promote products and services in a whole new way.
The world of SEO and keyword research is at times confusing and frustrating, especially when it comes to those pesky keywords. Ranking highly for the right keywords is an essential part of online marketing that has the power to make or break your website. Debates about the best way to target keywords and get stellar rankings rage on, and predictions are made, and as a result, it can difficult to know what to do.
Here, we examine what might be your missing SEO ingredient: the long tail keyword.
Read More