Your company’s control over how its brand is conceived only goes so far, after that the customer has complete control. Until your brand is introduced to a completely new audience, your company is in control, that’s it. Now, everything at stake lies in the hands of your customers or, more appropriately, their fingers. They can make or break an entire business based on online feedback that is available for everyone to see, whether it’s Google reviews, on your Facebook or Twitter pages, Yelp, Glassdoor, etc. Read More
Word-of-mouth marketing refers to the type of marketing that your customers do for you. Sounds great, right? Less work for you while your customers spread the word about how great your business is to all their friends. It is true that word-of-mouth marketing can be useful for your business and can help you gain customers. But, it is a mistake to think that word of mouth alone is enough to get your business the kind of success you want.