This is a feature that allows people and businesses to showcase custom content with a specific call to action directly on Google from their Google My Business account. These posts will appear highly ranked in Google search results for their names. Read More
An essential part of any business, especially an online company, is creating an environment that potential customers trust and feel comfortable and confident making purchases on. Customer trust and loyalty are what makes SSL certificates so important. As a bonus, sites with SSL certificates get bumped up in Google search rankings. Read More
We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More
Just because your Facebook ads are not getting a lot of clicks doesn’t mean they aren’t performing well. When you have a social media ad running and you aren’t seeing the type of results you want, like clicks or website conversions, think about how many channels you actually go through. Read More
The world is now ingesting everything through mobile formats, whether it be tablet or phone. We like instant access. Every time a page takes too long to load or is not optimized for a mobile platform, we will usually go back to our original search and choose the next one down the list. For a business, this can be detrimental. It’s difficult to hold onto existing customers with a hundred similar service choices out there, let alone acquiring new customers. This is also true of businesses trying to advertise on those slow-loaders. Read More
On December 2nd, we at Turn the Page were thrilled to host a Google Digital Breakfast and an accompanying webinar for those across the country who could not attend in person. As part of being a Google Premier Partner, we have our very own representative who personally came from Google’s New York office to talk with some of our current and prospective clients. Read More
For our third and final installment of the Google Search for Businesses, we’re going to bring everything we’ve talked about so far in the series and tie it all together as we talk about the “Google 3-Pack.” Read More
In Part One of our Google Search for Businesses series we talked about claiming and optimizing your listing, and the importance of accuracy and updates. For part two we’ll discuss how online reviews play a big part in a consumer’s path to purchase journey.
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Welcome to our three-part series on Google Search for Businesses! We’ll share the whole series over the next week. Stay tuned for more!
If you’re a business owner, you’ve likely set up a Google business listing at some point. Your current business info on Google is not only the #1 source for your customers in finding your business and affecting your bottom line, but did you know that your listing also serves as a bullhorn to other business sites? Read More
To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.
Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.
In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.
So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!
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