Just because your Facebook ads are not getting a lot of clicks doesn’t mean they aren’t performing well. When you have a social media ad running and you aren’t seeing the type of results you want, like clicks or website conversions, think about how many channels you actually go through. Read More
The world is now ingesting everything through mobile formats, whether it be tablet or phone. We like instant access. Every time a page takes too long to load or is not optimized for a mobile platform, we will usually go back to our original search and choose the next one down the list. For a business, this can be detrimental. It’s difficult to hold onto existing customers with a hundred similar service choices out there, let alone acquiring new customers. This is also true of businesses trying to advertise on those slow-loaders. Read More
On December 2nd, we at Turn the Page were thrilled to host a Google Digital Breakfast and an accompanying webinar for those across the country who could not attend in person. As part of being a Google Premier Partner, we have our very own representative who personally came from Google’s New York office to talk with some of our current and prospective clients. Read More
For our third and final installment of the Google Search for Businesses, we’re going to bring everything we’ve talked about so far in the series and tie it all together as we talk about the “Google 3-Pack.” Read More
In Part One of our Google Search for Businesses series we talked about claiming and optimizing your listing, and the importance of accuracy and updates. For part two we’ll discuss how online reviews play a big part in a consumer’s path to purchase journey.
Welcome to our three-part series on Google Search for Businesses! We’ll share the whole series over the next week. Stay tuned for more!
If you’re a business owner, you’ve likely set up a Google business listing at some point. Your current business info on Google is not only the #1 source for your customers in finding your business and affecting your bottom line, but did you know that your listing also serves as a bullhorn to other business sites? Read More
To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.
Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.
In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.
So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!
Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.
Just when you think you know Google, the search engine giant decides to change up how it displays results.
We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.See how Google's #SERP changes impact your #SEO & #onlinemarketing efforts! Click To Tweet
Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.
March of the Penguin Updates
Google rolled out its last Penguin update last December. It was designed to penalize websites with spammy links and keep everyone on the up and up. However, every algorithm roll-out leaves websites as either winners or losers.
If your website is running smoothly and you’re getting the results you want as a business owner, auditing your website and running last-minute checks is probably not at the top of your mind. However, now is a great time to make sure your website won’t be penalized by the new Penguin update, which will roll out next year.
Avoiding Penguin Penalties
If your website does not conform to Google’s standards, its algorithms will make sure to penalize your website, meaning that it won’t land on the coveted first page of search results. Searchers will click on your competitors’ websites and buy whatever they’re selling before you even have a chance to show the searcher what you’re all about.
Penalized by not Being Penguin-ized
Spammy practices can mean you get a sudden spike in referring links. and that sudden increase raises a red flag for Google. especially when even a couple of websites link to your website from every page. It’s a good thing when a website refers traffic to yours, but it has to make sense.
Disavowing those referring links means telling Google that you had nothing to do with those sketchy, spammy links pointing to your site. However, simply disavowing a link is not a substitute for getting the links removed manually.
Internal Link Optimization
External links get the most Penguin-related attention, but you shouldn’t ignore your internal links. Internal links don’t necessarily affect rankings, but they do influence how search engines crawl your site in a big way. Your website needs to have varied anchor text, not just the keywords verbatim. It needs to link related pages together — ask yourself, “If someone is searching for Thing 1, would he or she also be interested in Thing 2?”
User experience is everything to Google, and if your website doesn’t meet its standards, you’ll be penalized and people won’t find your website. For more information on how you can get ready for the Penguin roll-out, call Turn The Page Online Marketing at (816) 527-8371 or (844) 889-5001 today.
What exactly is HTTP/2? We didn’t even know about it until we heard that GoogleBot will start to support it later this year or early next year. Because we like to stay on top of such things to better serve our clients, we scoured the Internet for information. We found out lots of information about HTTP/2 and the Internet itself. (For instance, did you know that there’s an Internet Engineering Task Force (IETF)? Yeah. That’s a real thing.)
Building Upon What’s Already There
HTTP/2 — formerly HTTP/2.0 — is the second major version of HTTP, or Hypertext Transfer Protocol, used by the World Wide Web. The IETF’s HTTP working group developed HTTP/2 largely based on Google’s SPDY protocol. SPDY — pronounced speedy — is an open network protocol that reduces web page load latency and improves security. HTTP/2 is HTTP/1.1’s successor, and it’s a much-needed update because the Web has changed since 1999. The update brings improved efficiency, speed and security, making a much better experience for users. Busy users simply don’t have time to wait for an outdated website to load. The faster your website is, the more conversions you’ll see.
HTTP/2’s Major Improvements
- Single Connection – Websites only require one server connection to load, and that connection stays open as long as the website is open.
- Binary – HTTP/2 is binary, which makes it more compact and less prone to errors. No additional time is wasted translating text to binary — which is your computer’s native language, anyway. Faster speeds mean more conversions for you because your web traffic won’t leave because of slow load times.
- Multiplexing – Multiple requests can happen at the same time and on the same connection, making things much more efficient. HTTP/1.1 required each new transfer to wait for other transfers to finish. Speed is the name of the game, and website efficiency can mean business growth for you.