Category

Google

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Why Your Business Needs to Be Using a Review Generator

By | Business Growth, Business Listing, Customer Reviews, Email, Google, Google My Business, Local Business, local search, Search Engine Optimization, SEO | No Comments

We all know a business doesn’t blossom overnight. Once the signs are up and the staff is hired you can’t just sit around waiting for customers to walk in the door. Your first thought is probably to start advertising but there are a few steps before that. These steps will help you no matter whether you own a small business or franchise, or whether or not you have a marketing team working with you. Read More

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Why Your Business Needs to “AMP” Up Its Mobile Strategy

By | Google, Web Speed | No Comments

The world is now ingesting everything through mobile formats, whether it be tablet or phone. We like instant access. Every time a page takes too long to load or is not optimized for a mobile platform, we will usually go back to our original search and choose the next one down the list. For a business, this can be detrimental. It’s difficult to hold onto existing customers with a hundred similar service choices out there, let alone acquiring new customers. This is also true of businesses trying to advertise on those slow-loaders. Read More

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Google Digital Breakfast & Webinar: A Recap

By | Google | No Comments

On December 2nd, we at Turn the Page were thrilled to host a Google Digital Breakfast and an accompanying webinar for those across the country who could not attend in person. As part of being a Google Premier Partner, we have our very own representative who personally came from Google’s New York office to talk with some of our current and prospective clients.  Read More

google listing business optimization

Google Search for Businesses Part 1: The Importance of Claiming and Optimizing Your Listing

By | Business Listing, Business Practices, Google, Google My Business, local search | No Comments

Welcome to our three-part series on Google Search for Businesses! We’ll share the whole series over the next week. Stay tuned for more!

If you’re a business owner, you’ve likely set up a Google business listing at some point. Your current business info on Google is not only the #1 source for your customers in finding your business and affecting your bottom line, but did you know that your listing also serves as a bullhorn to other business sites? Read More

Google & AI

How Google Uses Artificial Intelligence to Rank Your Website

By | Google, Google RankBrain | No Comments

To many people, Artificial Intelligence, or AI, is a concept found in sci-fi movies. From the Terminator series to Her to Battlestar Galactica to I, Robot, there are plenty of futuristic films and television shows that feature AI heavily, whether as protagonists, antagonists, or somewhere in between.

Take a look around, though, and you’ll see a lot more AI at work in your day-to-day life than you probably realize. From the software running on your smartphone to the Netflix code that recommends what to binge-watch next, there are many AI applications you probably rely on.

In October 2015, Bloomberg broke the news that Google now uses an AI system to rank websites in its search engine results pages (SERPs). Though it may seem like a plot straight out of Ex Machina  — in which the creator of a Google-esque search engine uses query data to give a robot sentience — Google is ushering in an age of AI.

So how exactly does RankBrain, Google’s search engine results AI, work? Check out this infographic to see how the robots are indeed taking over — our SERPs, at least!

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Search Engine Results

INFOGRAPHIC: New Google Search Results Page: What Your Small Business Needs to Know

By | Google, Google Adwords, Infographics, Local Business, Online Marketing, Pay-Per-Click, PPC, SEO | No Comments

Forget Facebook’s new Reactions. That’s not the biggest change in online marketing this week by a long shot.

Just when you think you know Google, the search engine giant decides to change up how it displays results.

We blogged about the change to the local listing pack — formerly known as the 7-pack — back when it was rolled out in August. Now, Google has given itself another makeover, creating a sleeker Search Engine Results Page (SERP) with some notable change-ups.

See how Google's #SERP changes impact your #SEO & #onlinemarketing efforts! Click To Tweet

Here’s what you should know about Google’s new look — and its implications for your online marketing efforts.

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Don’t Get Left out in the Cold with Google’s Penguin Roll-Out

By | Google, Google Changes, Penguin Update | No Comments

March of the Penguin Updates

Google rolled out its last Penguin update last December. It was designed to penalize websites with spammy links and keep everyone on the up and up. However, every algorithm roll-out leaves websites as either winners or losers.

If your website is running smoothly and you’re getting the results you want as a business owner, auditing your website and running last-minute checks is probably not at the top of your mind. However, now is a great time to make sure your website won’t be penalized by the new Penguin update, which will roll out next year.Facebook Graphic 3 (4)

Avoiding Penguin Penalties

If your website does not conform to Google’s standards, its algorithms will make sure to penalize your website, meaning that it won’t land on the coveted first page of search results. Searchers will click on your competitors’ websites and buy whatever they’re selling before you even have a chance to show the searcher what you’re all about.

Penalized by not Being Penguin-ized

Spammy practices can mean you get a sudden spike in referring links. and that sudden increase raises a red flag for Google. especially when even a couple of websites link to your website from every page. It’s a good thing when a website refers traffic to yours, but it has to make sense.

Disavowing those referring links means telling Google that you had nothing to do with those sketchy, spammy links pointing to your site. However, simply disavowing a link is not a substitute for getting the links removed manually.

Internal Link Optimization

External links get the most Penguin-related attention, but you shouldn’t ignore your internal links. Internal links don’t necessarily affect rankings, but they do influence how search engines crawl your site in a big way. Your website needs to have varied anchor text, not just the keywords verbatim. It needs to link related pages together — ask yourself, “If someone is searching for Thing 1, would he or she also be interested in Thing 2?”

User experience is everything to Google, and if your website doesn’t meet its standards, you’ll be penalized and people won’t find your website. For more information on how you can get ready for the Penguin roll-out, call Turn The Page Online Marketing at (816) 527-8371 or (844) 889-5001 today.