Big news from the land of Google!
Google announced at the end of March that they are finally migrating websites that follow Google’s best practices for mobile-first indexing. Read More
Google’s AMP (Accelerated Mobile Pages) team has just launched a handy new feature called Render on Idle. This feature is designed to increase ad impressions per page by speeding up ad load time when a user isn’t taking any action in a browser. What a great step towards helping businesses retain the youngest generation of mobile browser users. This is yet another feature that can help the internet reach the apex of the “I need it now” mindset. Read More
Google Lens uses your phone’s camera to provide you with search results without typing or speaking. For now, it is particularly useful for immediate price comparison in stores and storing information. Google Lens has gone live or is about to, on Pixel phones in the US, UK, Australia, Canada, India, and Singapore (in English). Read More
What Are Google Posts?
This is a feature that allows people and businesses to showcase custom content with a specific call to action directly on Google from their Google My Business account. These posts will appear highly ranked in Google search results for their names. Read More
An essential part of any business, especially an online company, is creating an environment that potential customers trust and feel comfortable and confident making purchases on. Customer trust and loyalty are what makes SSL certificates so important. As a bonus, sites with SSL certificates get bumped up in Google search rankings. Read More
In recent months we’ve seen a flood of changes and updates overtake the Google world as we know it. Google+ has served as an effective social tool for small businesses for several years. Its integration with Google Maps and Google My Business, in addition to its advantage in Google search visibility, have made it a useful platform on which to promote a business and ensure that the business shows up in search results. However, many recent reports have predicted the Google+ apocalypse, partially because Google’s recent changes seem to be moving away from Google+. But then, this happened: the official Google blog announced big changes to Google+ last week, and with those changes a whole new potential for the future of Google+.